The enhanced oversight and extended maintenance schedule would raise operating cost, the lower net ownership costs argued in favor of selecting the lowest cost product. 2. Evaluate alternative course of action available to TIT to gain favorable evaluation by Soldierly for the Barstow Project? The four alternative course of action available to TIT: Scenario 1. TIT should offer to extend the original warranty at internal cost from 10 to 20 years, which no other competitor is giving. This has exceptional advantage over the competitors who are giving warranty for 5 yard only.
Scenario 2. TIT should offer a 99% uptime guarantee at no cost, which is a unique selling point given by TIT only, keeping in mind that competitors would not match the offer. Scenario 3. TIT should accelerate the introduction of a new product, scheduled to release shortly , with higher capacity at 1. MAW @ 98. 5% efficiency. It would be the most reliable, efficient inverter in the market and cost effective. This will not only show TIT competency in high capacity system but also establish them as unbeatable layer. Scenario 4.
TIT should tactfully initiate a dialogue with Morgan to confirm the reported findings of the elevation. But there can be ethical issue if Morgan find out 3. What short term and long term policies and processes should TIT develop and implement to effectively improve its marketing programs? Short Term Policies: TIT to re-evaluate the needs of its business segments and key customers on a more frequent and regularly scheduled basis to mitigate the risk. TIT should review the current policy of testing equipment performance and specifications against competitor’s offerings.
Long Term Policies: Market Sensing (Formulate and test market views. Inform and guide decision making). 1. Get the customer feedback and analyze it to improve the service. 2. Defining the Market 3. Monitoring competition and competitor’s products and policy to plan the strategy 4. Accessing Customer Value By engaging key customers having different segments would help the TIT to have more visibility on the additional resources or outsourcing policies. Evaluate the products and offerings by other competitors and see how the manage cost sensitive environment which has been created over the years.
