In 1983 when Its first store opened In Seattle. Cost runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Cost has only subsidiaries in eight countries, but Cost Is the ninth largest retailers around the world, and Is one of the most successful discount warehouse firms In North America. In 2008, Cost open the store In Australia. Through the leadership of Jim Selenga, Cost has been able to rate value for shareholders as well as consumers.
Part of Cost’s strategy Is to attract customers through a combination of low prices. Although It Is a success strategy, they will not likely has the same level of success moving forward due to Intense competition In the Industry. Cost began Its e-commerce business In November 1998. According to a Compete-com survey In 2008, the Costs website attracted at least 58 million visitors. In addition, Cost online shop provide the membership additional products which can not find in store, and also provide digital hoot processing, pharmacy, travel, and membership services.
However, Cost operates Cost Online, electronic commerce web sites only in unite States. Canada and UK. Objective: This report will through analyze Cost internal and external environment, potential customers, and online market needs to make a strategy plan to expand Cost’s e- commerce into the international market, and bloom it’s online sales. Cost Wholesale Corporation was created in 1983 when its first store opened in Cost is the ninth largest retailers around the world, and is one of the most successful discount warehouse firms in North America.
In 2008, Cost open the store in Australia. Through the leadership of Jim Senegal, Cost has been able to attract customers through a combination of low prices. Although it Is a success Intense competition in the industry. Cost began Its e-commerce business In November 1998. According to a Compete. Com survey In 2008, the Cost’s website membership additional products which can not find In store, and also provide digital operates Cost Online, electronic commerce web sites only In Unite States, Canada and ASK. rate value for shareholders as well as consumers. Part of Cost’s strategy is to attract customers through a combination of low prices. Although it is a success intense competition in the industry. Cost began its e-commerce business in November 1998. According to a Compete. Com survey in 2008, the Cost’s website operates Cost Online, electronic commerce web sites only in Unite States, Canada and I-J. Objective: and I-J.
