Marketing Plan “Inspire the world, Create the future. ” 1. 0 Executive Summery Samsung Electronics has proven to the business world that they are one of the mysteriousness technology companies in the industry. With more technology advancements ethanol market can handle at this point and time, Samsung has paved the way for the future nonlinearities. One of the most popular new “toys” in the market today, is the unbelievable AD TV.
The first AD TV was launched in March of 2010, and has already had a major impact on thematic. With the release earlier this ear, Samsung dominated the market, controlling nearly% of the total share. Samsung product, the 9000 series TV, is incomparable to competitions its ultra- thin screen, measuring only 0. 3 inches in width. The 9000 series also comes with full color spectrum that makes for an incredible viewing experience.
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Although Samsung is dominating the AD market, we still have very detailed strategies tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration,union, and encouraging innovation. Samsung is always preparing for the next big item to hit thematic, which is why their technology is so far ahead of all leading competitors. In the future,we plan to enter the AD video gaming market with a partnership with Microsoft.
This will give access to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience. Of course, throughout Journey through this market, we will continue to provide the best ad campaigns for the publics that they will never forget our product. We will put as much prominence as possible in thistles design and the en of a kind ultra-thin panel, only available in the Samsung 9000 series.
By having an effective ad campaign, we will be able to catch the eye of many different outrageous. Our major target groups are men around the ages of mid twenties to late thirties,Caucasian males, with a new and growing family. Studies show that this category is more likely buy the TV, along with a gaming system, than other aged males. We are also targeting “Subscribers”. This is a group that consists of young people who grasp onto new technology quickly. This group is a large part of the AD TV market right now