San Miguel Corporation Case Study

The International beer operations also offer the Pale Pipelines and San Ml Light brands in the Hong Kong, China, Thailand, Vietnam and Indonesia markets Andrea Horse in the Thailand market, in addition to local brands: Valor (Hong Kong, China), Blue Ice (Hong Kong), Dragon and Gang’s Pineapple (South China),Super Cool and Blue Star (North China), WIN Blab and Adz(Vietnam) and Inker, Kudus Put, Soda’s, and Soda Ice (Indonesia). 1 org brands Red Horse and Pale Pipelines. Together, revenues of these two brands contribute 9% of the total revenues of the Company. Export sales from the Philippines were only 0. 8% of total revenues of the Company in 2011. The Company’s top three export markets in 2011 were Korea, Taiwan and Singapore. Exports to these markets accounted for approximately 18%, 16% and 12%, respectively, of its total export volumes. Other Revenues include sales of CA and traded products. In addition to serving their local markets, the breweries of the SMALL Group also sell their products in various export markets D. Brief History Established in 1890, La Fabric De Carve De San Miguel, Southeast Sais’s first rewire produced and bottled what would eventually become one of the bestselling beers in the region.

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Within the span of a generation, San Miguel Beer would become an icon among beer drinkers. By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony. Today, San Miguel Beer-the Company’s flagship product-is one of the largest selling beers and among the top 10 beer brands in the world. While brewing ere is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses.

From the original carve that first rolled off the bottling line, San Miguel Corporation has since expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have-for over a century-catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power and other utilities, mining, energy, tallboys and airports. The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China, Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets around the world.

Continuing a tradition of product quality, San Miguel is capitalizing on its unique strengths in brands and distribution to weave its products more deeply into the fabric of everyday life. Not just in the Philippines but in the Asia-Pacific region. San Misuse’s partnerships with major international companies have given the Company access to the latest technologies and skills. Our marketplace experience, technical expertise, and innovation capabilities, while largely homegrown, also reflect our long term partnerships with world class players.

San Misuse’s Joint venture partners include Hormone Foods Corporation, Yammer Glass and Fuss Machine and Mold Manufacturing of Japan. A strategic equity investment in San Miguel by Japan’s leading brewer and global player, Shrink Brewery Company, Ltd. Has further enhanced San Misuse’s competitive position in Asia, a region in which it is already well placed. E. Organization Structure Objectives of the Study * To gain better understanding in the change of software development in a particular company * To determine the feasibility of SAP Project Management in San Miguel Brewery Inc.

Sales and Distribution This section tries to identify the representation of San Miguel Brewery in an SAP system that would include different units in the areas of sales, shipping and billing. Sales and Distribution begun by analysis of the structure and process organization in San Miguel Brewery then it was compared with the SAP Structures. There were some changes that were made in the names in order to achieve a high degree of identification and acceptance with project members and user departments in the beginning.

The framework of sales processing with the SD System was set-up by the organizational units. In addition, the master records of sales and distribution together with the documents used in processing were entered in dependency with the organizational structures. However, the master records would only be valid within a certain part of the organization in which the documents for the sales and distribution are entered in the respective sub area of the organization.