Small businesses don’t have to spend much to get results: Zoomerang found that nearly 60% of all small business decision-makers spend less than $100 on social media and 74% of businesses don’t employ anyone to manage their social media marketing. Small business owners can get results without spending a lot of cash. More Good News for Small Businesses #26: Ning has found it only takes 20 people to create meaningful many-to-many interactions and bring an online community to a significant level of activity. That’s something almost any business can achieve.
Key Takeaway: Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts. How to Bring It All Together There are numerous conclusions to draw from these statistics. Clearly, small businesses are increasingly leaning on social media to grow their businesses. Many of your customers are using social media almost every day. The opportunities to connect directly with your customers are unprecedented, but so is the competition. Appendix 1. 2 LinkedIn Audiences Highly Engaged, Active in Groups
LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42. Another 32% of registered LinkedIn users check the site several times a week, and 16% check it a few times a month. Some 8% of LinkedIn users log in whenever they get an email from LinkedIn. LinkedIn users appear to be active in other social channels.
Even though few LinkedIn users rely on Twitter and Facebook as their primary professional networking tool (4% and 22%, respectively), nearly one-half (46%) say they have a Twitter account and more than three-quarters (79%) have a Facebook account. Below, additional findings from Lab42’s survey of 503 LinkedIn users. Most Users Keep Profiles Up to Date Most LinkedIn users (42%) say they update their profile information regularly and 38% say they change it every now and then; only 7% have never updated their information. LinkedIn Groups: Industry-Specific Most Popular
Most (81%) LinkedIn users say they belong to at least one group; among them 52% participate in group discussions. Industry-specific groups are the most popular (45%), followed by employer-specific groups (33%), and groups related to educational connections (22%). Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.
How People Use LinkedIn Nine in ten LinkedIn users (90%) say the site is useful to them. Asked how they use the site most, LinkedIn members cite the following top 5 activities: 1. Keeping up with old friends and contacts: 21% 2. Networking with industry professionals: 20% 3. Networking with co-workers: 19% 4. Job hunting: 15% 5. Business promotion: 12% Professionals’ priorities do tend to vary by job level. For example, entry-level professionals use LinkedIn for job hunting most (24%), whereas fewer top-level (9%) and middle-management (8%) professionals do.
Industry networking, however, appears to be a top priority for roughly 20% of LinkedIn professionals, regardless of job level. Updating Profile Photos Only 18% of LinkedIn users say they don’t have a profile picture. Roughly one-third of LinkedIn users (37%) say they have a picture and update it frequently; another third (33%) rarely update their picture and 12% have never updated it. Ads on LinkedIn More than eight in ten (82%) LinkedIn users are aware of ads. Some 20% of user ssays they click on ads often, 40% click on them rarely, and 40% have never clicked on an ad.
Premium Services Most (61%) LinkedIn users don’t pay for a premium LinkedIn account. However, 26% do have a Business account (priced at $19. 95/month), 8% have a Business-Plus account ($39. 95/mo. ), and 4% have an Executive account ($74. 95/mo. ). About the data: Findings from a survey of 503 registered LinkedIn users, conducted by Lab42. com in July 2011. Appendix 1. 2 SURVEY: 49% of LinkedIn Users Have Household Income Over $100K The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users.
Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones. Read on for more. LinkedIn is a professional network and has been since the start, and there has always been a bit of cachet to the site. It feels like a place to go and do business. That’s why marketing in there can be tricky. At a recent conference I heard about Johnnie Walker’s Blue Label campaign on the network, and it focused on using the Johnnie Walker label on your profile to make yourself look classier — a pretty smart angle.
That’s why it’s important to look at some of these surveys now and see what kind of demographics are using the service. Some of the interesting statistics are given below. Purchasing Plans: 41% of LinkedIn members plan to spend $1,000 or more on consumer electronics (CE) in 2012, compared to 29% of the online U. S. general population. o For Commuting: LinkedIn members are 53% more likely than the average online adult in the U. S. to have Bluetooth in their car, and 31% more likely to have GPS. o For Mobile: LinkedIn members are 51% more likely than the average online adult in the U. S. to own or use a smartphone.
When it comes to tablet PCs, they’re 85% more likely to own or use one than the average online adult in the U. S. – that tablet PC is more than likely an iPad. · Time Management: Technology is an essential tool for LinkedIn members – 93% of LinkedIn members agree that they rely on technology to manage parts of their lives, compared to 78% of the general online population. o Productivity and efficiency are CE’s most important attributes for LinkedIn members.
When asked which three aspects of CE are most important, their responses show an emphasis on efficiency at 51% compared to the online general U. S.population at 37%, and on productivity at 42% compared to the online general U. S. population at 25%. · 82% of LinkedIn members agree that companies should have a presence in social media, compared to 75% among the online general U. S. population. · 64% of LinkedIn members agree that companies should not only be present but also interact with their consumers via social media. · 92% of LinkedIn members who plan to purchase at least one consumer electronics device in the next year say that they would listen to a colleague’s recommendation on which device to purchase, compared to 83% of the general online U. S. population.
