Is a plant-derived extract (called Steven rebalanced), which is natural and calorie free, used as a sugar substitute In food, beverages and other applications. The plant Is primarily found In South America and has been used for centuries In Japan. Centralization of Steven has only taken place a few years back. The Steven plant contains sweet compounds called Stevens glycoside and is 300 times sweeter than sugar.
High purity Steven is an extract that contains 95% or more Stevens licorice content and has been generally approved for use in food and beverages. The usage of Steven in the American food industry is regulated by the U. S. Food and drug administration (FDA). Whole leaf Steven or crude Steven extracts have not received approval for commercial use in the USA , however, the highly refined sweetener compounds such as stateside or refashioned have been recognized as safe products (GRASS – Generally Recognized as safe). Represents a CARR of 19. 8% from 2014 through to 2017.
Increasing demand for alternatives to synthetic or artificial sweeteners due to health concerns, coupled with rising demand for plant based sweeteners is projected to fuel growth of the Steven market over the next 5 to 6 years. Moreover, Steven extracts are finding increasing application in soft drinks and juices, ice creams and various other products. As a result of the rapid growth in the application of Steven in the products mentioned, analysts expect the Steven market to account for around 15% of the overall sweetener market(currently worth 85 billion dollars) by 2020.
Key players: Cargill Merriest Precisely Archer Daniels Midland Associated British Foods Coca-cola Cumberland packaging Dandies ADSM Evolve Holding Ingredient Mulled Natural foods Nestle Sources: http://www. Satanist. Com/topics/2304/Steven-industry/ http://www. Watch. Com/market-research-reports/press-release/industrial/41829- global-and-Chinese-Steven-industry-size-and-forecast-2009-2019-expo lorded-in- new- market-research-report http://www. Federation-USA. Com/Suppliers/Allemande- promises-to-shake-up-Steven-market-with-purity-levels-unmatched-in-the- marketplace
