Students should pre- read the case studies before the tutorials, attempt to answer the relevant questions and bring their proposed answers in class. Tutorial 1: Case Study-The global pharmaceutical industry-in the land of shrinking giants, Johnson, G. , Schools, K. , Whetting, R. , Gnawing, D, and Regna, P. (2014) “Exploring Strategy, text and cases”. Publisher: Prentice Hall, up. 549-558. Questions: 1 .
Identify the main environmental forces which affect the global pharmaceutical industry. 2. Analyses the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle? 3. Identify strategic groups within the global ethical pharmaceutical Industry. Describe the strategic choices made by Pfizer from 2008 onwards and comment on what might have been the drivers behind these choices and how successful they were. How has the ‘strategic customer’ evolved over time for global pharmaceutical companies? Tutorial 2: Case Study-Ryan: the low-fares airlines-future directions, Johnson, G. , Schools, K. , Whetting, R.. Gnawing, D. , and Regna, P. (2014) “Exploring Strategy, text and cases”. Publisher: Prentice Hall, up. 612-623. Questions: 1 . Why has Ryan been successful so far? 2. Is Ryan’s strategy sustainable? 3. Would you recommend any changes to Ryan’s approach In changing environmental circumstances?
Does the proposal to introduce long-haul flights make strategic sense? 4. What should Ryan do with Are Lingua if its third takeover bid succeeds or with its holding if it fails? Tutorial 3 is specifically designed for the preparation of the GIBE assignment. Therefore, the attendance is mandatory. All registered students are assigned to groups In their tutorial groups. Students are encouraged to bring their laptop for the tutorial 3. Students are required to read In advance the case study on Daniels et al. (2013) book from up. 514-518 (uploaded on
Model) and attempt to answer the relevant questions prior of the class. In order to answer the questions students could make use of the data sources provided in the course outline. Bear in mind that the data sources provided are not exhaustive. Therefore, they other should be complemented by other relevant source of information. Questions will be further discussed and analyses in the classroom with the tutors. Tutors will guide the class and they could arrange students in groups in order to better manage the questions/exercises in the class.
