The key factors that differentiate Striker from Its competitors are Innovation, reliability, service and reputation. As of December 31. 2010, Striker owned approximately 1. 125 united States patents and 1,945 international patents. With a diversified sales footprint in its three segments, Reconstructive, Mediums. , and Neuropathology and Spine, no one segment holds more than 16% of total sales. Striker holds the top positions in the majority of their markets. Striker also has a large amount of cash and cash equivalents to spend on future acquisitions and R&D.
Striker’s acquisitions over the last 10 years coupled with their Internal focus on Innovation has given them the competitive edge over Its competitors. It has built an Internal structure that would be time and capital intensive to imitate. Due to its large global sales footprint, it has the benefit of economies of scale which enables the corporation to offer innovative solutions at cost savings that potential new competitors would not be able to imitate. There are high barriers to entry in the medical sales industry. These barriers include gig cost and expertise In the Industry.
This would be a direct hit and will have a significant impact on Striker especially since 65% of their revenues come from the United States. In 2012, U. S. Revenues were $5. 658 billion and international revenues were $2. 99 billion. Another disrupter, which will work in Striker’s favor, is the provision for patient satisfaction in the Affordable Health Care Act. If hospitals are not able to reach a certain level of patient satisfaction, they will have a reduction in their Medicare reimbursement. A patient’s bed is very important to the comfort of the patient.
Striker is currently the leader in patient handling equipment. Striker has hospital beds, hospital furniture, support surfaces, and stretchers that use BACK SMART technology. This would be a direct hit on Striker’s competitors in the patient handling equipment segment such as Hill-Room. Also if more patients that have knee problems start to enter the health care system, Striker’s knee replacement business could begin to grow significantly, since knee surgery is a more elective procedure. Striker’s business segments are Orthopedic Implants, Medical Surgical Equipment,
Reconstructive, and Neuropathology and Spine. Striker has been able to acquire many of the companies in these segments through takeovers. One example is MAKE Surgical Corp.. , which develops robotic technology used in knee and hip replacement surgeries. In 2012 there were rumors that Striker was developing its own robotic technology. Recently Striker acquired MAKE Surgical Corp.. , for $1. Billion dollars. Striker realized that MAKE had been in the market a lot longer and they could not compete with some of the features and cost.
