This will help Apple see what the company is doing well, and where the company has weaknesses. The opportunities and threats are areas for the company to work and develop into new markets and keep track of the competition, (Perpetual, Cannon, & McCarthy, 2011).
The SWOT analysis will be used to see if the ‘Virtual is a good fit for the Apple organization.
Strengths
The company has strengths in the company reputation, product quality, innovative new products, and the company is considered a visionary company. The Apple Corporation has the innovative innovation to make the new product successful.
Weakness
A weakness is pricing effectiveness of the product. The organization is a market leader in cutting edge technology, but price limits the customer base. Competition to release product earlier than other organizations in the business segment
Opportunities
The opportunities for the company are new product development, improving on products that already exist, and releasing a product that no other organization offers. Apple has set the standard for developing new technical products with the Pad and Phone to name a few.
Threats
A threat is that competition will develop a product that has features that are more advanced that the current features that Apple offers. The competitors could release a product that Apple does not currently offer.
In addition, a wreath could be that a competing organization would have a similar product, but priced low to move consumers from Apple to the other brand. Competition for market share is strong in the technological business that Apple is conducting business. Competition to release product earlier than other organizations in the business segment
