Analysis of Sooner Bank By Impairer say, today the rates of challenges are too high but simultaneously the rate of opportunity is also too high. It is obligatory to try to make progress with consistency as well as to adapt changes with the need of time, in order to cope up with both conditions. In the prevailing scenario, SUB should penetrate further and capture various corporate customer as well as retail customer by expanding their network.
In addition to the excellent routine banking, it has earned a good name by offering special products like Sooner car finance, Gear finance and personal finance. So the penetration of these products could enhance the market share. SUB has launched another division know as Islamic Banking. This new aspect will also attract a large number of people, who don’t want to deal with interest bearing bank. If SUB keep focusing on advertisement it would be good for organization, because promotions make people know about the products of SUB.
Management should also open new ranches is rural areas to capture market share. SUB can enjoy handsome return its funding base by investing in capital markets in the foreign countries. THREATS In our country, the rate of inflation is increasing along with unemployment. So due to increase in price of the products, the saving of the people is decreasing with passage of time. So it is threat for banking sector. In future the deposits of the bank will decreases. The number of banks in Pakistan increasing with passage of time. Foreign bank like to open their branches in Pakistan. So it would be threat for SUB.
SUB has also threat with different bank who are offering the same product like Home finance Car Finance Self Finance Education Loan So management may face problem. Uncertainty in political and economical environment. Mergers and Acquisitions are other threat to bank. Decreasing interest/profit rate on saving products will make customers to explore other ways for higher return on savings. Conclusion of SOOT Analysis Since SUB has decent strengths and opportunities in the market, its market share is increasing and it is expanding its branches rapidly. So I concluded that SUB is adopting and implementing on Growth Strategy.