The reverse logistic refers to make good use of the resources from the customers. It includes the products, packages and some related materials which are obtained from the clients i? De Brito & Dekker, 2004). To make it simple, the reverse logistics mean to collect the used, out-date and the damaged products. And then people can do the package again to make them meet the customers’ different kinds of demands. In another word, it helps to prolong the life circle of the products and increase their functions, which is good for both the environment and the human beings.
Besides, the reverse logistic plays a very vital role in the logistic systems, which mainly include the collections, inspections, decisions and some of the other processes of the products. The corporations should collect the products or the packages from the suppliers or the dealers and then transfer them to a certain place. And then they should make some tests to check whether the products can be used again. After the inspections, the corporations may do something to those products, such as the repairing, reproducing and so on. According to their various functions, the corporations should send these products to the potential markets again i?
Dekker ; Fleischmann, 2004). If the products are never used, it is better to create the new packages for them again, which can be sold as new products. For those products which cannot be used anymore due to the tests reports, the corporations should do another arrangement for them. Promoting the reverse logistic can benefit a lot to the corporations and the society i? Fleischmann, Bloemhof-Ruwaard, Beullens ; Dekker, 2004). First of all, it can be good for the sustainable development, which can reduce the costs and improve the environment.
For the forward logistics, unlike the reverse logistics, they belong to the open ring process. All of the economy activities begin from getting the natural resources from the ecosystem. And then they will sell the goods after production, which may create a lot of waste and bad to the environment. However, the reverse logistic does a great help to change such phenomena, as it aims to promote the recycle of the products and maximize their use. On the one hand, it can save a lot of resources and on the other hand, it can protect the environment and take some measures to deal with the pollution.
Secondly, it can promote the development of the business and enhance their core competitive powers. The corporations are the main economical parts for the society, which should be paid more attentions to. And the reverse logistic can do a great help in improving the quality management systems of the corporations.. When there are some quality issues about the products, the reverse logistic systems can help to deliver certain information to the managers and the directors, which can help them to create some better ideas on how to improve the quality of the products and satisfy the customers.
Thirdly, it can help to lower down the price and save the resources. Increasing the utilization rate is the most important part for the corporation cost management. For the traditional resources management systems, they may not focus much on the utilization of the wasteful resources, which is not good for the sustainable development i? Min, Jeung Ko ; Seong Ko, 2006). Since the wasteful products are low price and have a lot of stocks, it can help the corporations to reduce their production costs. Fourthly, it can improve the customers’ value and enhance their competitive powers.
Under the driven factors of the economy, the feelings of the customers are the critical factors to the survival of the corporations. For the final customers, the reverse logistics can make sure that if the customers receive some bad products, they can send them back and get back their money immediately, which enhance their confidence in the corporations. Besides, for the corporation customers of the supply and demand chain, it can enhance their cooperation and enhance their competitive powers as suppliers. Lots of scientists have done many surveys about the importance of the reverse logistics, especially for the recycling of the products.
In 1981, Lamber and Stock described the reverse logistic as the opposition of the road (Srivastava, 2008). And later, some professors say that the reverse logistic includes the recall of the products, the substitution of the materials, the reuse of the resources, the abandoned processing and so on. And more and more people pay their attention to the recycle, as it can help the human beings a lot. Moreover, some people propose that for every corporation, they should try their best to deal with the contradictions between the environment and the production lines.
For the products, they should be environmental friendly, which is good for the sustainable development. What is more, the reverse logistic is aiming to make some suitable plans to control the production lines, which can maximize the utilization of the products and it can help to maximize the benefits to the corporations and the society. For the Chinese auto manufacturer industry, as the car parts are very complicated, each of which can play a very important part for the cars, thus, if people can know the exact information about the components of the cars, they can be able to know how to design the car well.
Furthermore, the car industries may make good use of the recycle components to maximize their utilization. However, in China, people may not pay too much attention to the reverse logistic in the real situations and even do not make a clear description about the reverse logistic. To make it simple, most of the Chinese think that the reverse logistic is the recalling of the failed products. It may be not so clear, but it does really catch people’s attention. For many corporations, they may not have enough funds to support their recycling behaviors, thus, the government and the big corporations should give more supports to the reverse logistic.
