Generating a shift in people’s consciousness requires a “Sustainability evolution” (Edwards, 2005). To develop the strategic imperative of the new millennium, hence we have to emphasize on the excellence, quality, and reengineering movements of the late 20th century. Regarding sustainability issues, substantial public interests are fueling on corporate focus. For example, it requires changes in legislation, pressure from stakeholders, and reluctant managers to take into account on sustainability issues. Sustainability initiatives should be considered by companies due to several reasons.
Sustainability can be adopted as branding strategies, image strategies, cut cost endeavors, differentiate themselves from competitors, and firms’ value statements. Morning and Oswald (2009), for example, argued that a healthcare company, namely Novo Norris’s integrates a commitment in their business conduct as one of their corporate values. On the other hand, the firms’ management training and the firms’ balanced scorecard measures are other examples of company’s values that can be regarded as sustainability initiatives (Harder & Williams, 2009). Furthermore, Boning et al. 2009) stressed that a social responsibility dashboard is another example of sustainability initiatives that can be classified as a company’s values.
Unfortunately, its importance is not being taken into account in many organizations. Morning and Oswald (2009), for example, found that the literature on sustainability and corporate social responsibility has not paid much attention so far to how leaders enact a corporate sustainability strategy among organizational memoirs” (p. Hogue 1 snows ten sustainability Learners Due to a lack of a comprehensive firm’s sustainability model, I would like to address a comprehensive model of employee engagement as described by Whetting and Galling (2010).
