This part of the advert is very effective because it makes you convinced that it will clean your teeth better. The advert also gives facts and figures. In the advert it states that ‘It is the only toothbrush, with 40’000 pulsating 3D movements’. This is a very technical sentence, full of information. In the sentence it stated that ‘ It is the only toothbrush’. This makes us think that this product is superior to all the other electric toothbrushes on the market. The second advert I am going to describe and compare is the Lurpack butter advert. It starts off with a digitally animated cartoon called Douglas, who is sitting on a tub of Lurpack, cleaning his trombone. Then, Douglas tries to play his trombone and it falls apart.
Then the camera moves to a close up of the butter. Douglas then finds all the pieces of his trombone. At the end of the advert Douglas plays a tune on the trombone. This is an effective jingle, as it helps you to remember the advert. Also, Douglas is made out of the butter, so he ties in with the rest of the advert. The Lurpack advert uses more camera shots than the Oral B advert. Also the Lurpack advert uses more lighting techniques, as it is much lighter than the Oral B advert. They are both effective adverts though, as both make their products look superior two other similar products. Also both adverts use digital effects to achieve the adverts.
MAGAZINES
Companies pay huge sums of money to get their products advertised. Some of this money goes towards magazine advertisements. The techniques used in magazine advertisements, are quite different from the techniques used for television advertisements. For example, a magazine advert does not have the advantage of movement, or camera effects. So instead, they have to concentrate really hard to gain our attention. They do this by using propaganda, persuasive language, photographic techniques and images and colour. They also use alliteration, rhymes and slogans. Magazine advertisements have the advantage of being able to use nasal sensory. So, they can give a sample of a new perfume or shampoo etc. They can also be more specific and detailed using more images and information, because the reader of the magazine advertisement can spend as long as they like looking at it.
The two magazine advertisements I am going to describe and compare, are an advertisement for higher education, found in a late teens magazine, and a ‘Walkers Lite ‘ advertisement, which I found in a woman’s diet magazine. As you can see from where I found the advertisements, the advertisers think very carefully about which magazines they put their advertisements in, so that it will be effective. So, for example there is not much pointing putting an advert for anti wrinkle cream in a children’s magazine.
The first advertisement I am going to describe, is the Higher education advertisement. It has been designed very carefully, and a great deal of thought has gone in to it. The image is spread over the whole page, and it is a picture of the living room in a house. In bold white lettering in the right corner, it states that ‘ If you think you do not need higher education, you are missing something’. So, to show that you will be missing something, most of the objects in the room have half of them missing. So, there is half a television and coffee table etc.
Also the room is very natural, clean and modern. They have done this because they are trying to attract young adults to the advertisement. The advert has been cleverly designed. They have managed to link the image, with the information, which makes it more memorable. Now I am going to describe the ‘ Walkers Lite’ advertisement. The background of this advert is completely white, then drawn on the background, in a cartoon style, are the lines of a pavement and a drainpipe. This gives the advert a simple style. Then, there is a lady walking along the pavement with a handbag full of the ‘Walkers Lites’. Then coming out of the drainpipe, is the face and arm of Gary Lineaker.
He is trying to steal a packet of Walkers. This is effective because it shows that you will attract lots of attention if you buy the crisps. They have also used a celebrity, to raise the image of Walkers. It is also good that they are using Gary Lineaker, to promote Walkers crisps, on the television and in the magazine advertisements. Also, to tie in with the text at the bottom which states that ‘ The crisps are made with pure sunflower oil’, the lady is wearing a skirt with bold sunflower prints.
This is quite an effective advertisement, because the lady, the crisps, and Gary lineaker really stand out of the white background. The two advertisements are quite different from each other. One difference is the style of the adverts. The higher education advert is slightly more complex, than the Walkers Crisps advert, but they are both still effective. The Walkers advertisement also uses celebrity association. Although magazine advertisements are all different, they are all designed to be suitable for the product that they are portraying.
