Therefore the marketing plan recommends gaining mark et share n that segment by withdrawing market share from Feted, which is the ma reek leader in that segment. Therefore, UPS should target companies (such as host vitals, finance companies etc. ) and households who are currently using Feted for urgent freight. In addition, UPS should also position themselves in the internal action shipping market. Therefore, they should target global manufacturing comma nines where UPS can handle storage, tracking and shipping on a worldwide base.
The major strength of UPS is its ubiquitous US ground network, which was built more than 90 years ago and is six times bigger than that of Feted s. UPS ca n reach virtually every address in the U. S. In addition, UPS figured out how to under-take quick mid-distance deliveries – as far as 500 miles in one night – b y truck, which is much less expensive than by air. One should also consider that UPS has much better operating margins in air deliveries than Feted. Therefore, is it absolute feasible to gain market share in the overnight (express) segment .
To push this idea UPS should establish an alliance with Wall-Mart in order to s et up Drop Boxes in their stores, offer night and Saturday delivery, corporate r tats, coupon for frequent household users, and implement appropriate media adverse testament according to the target customer group. UPS has a weak international position, since none of the US freight tar NSP-taxation companies has a dominant global position there is a huge potential that UPS could be the leader. In addition, UPS has Just received the rights for six direct flights to China. This is Just one of further steps UPS should under cake in order to conquer the Asian market.
UPS should build up an Asian network b y setting up an Asian hub, buying air routes, and establishing relationships to Asian governments. In addition, UPS should increase key-account (sales force) to address global manufacturing companies in order to undertake their global ship inning and by showing presence at international trade events. As shown, UPS can Inc erase their international market share. By undertaking the mentioned actions UPS can increase their market share in the overnight (express) segment and as well in the international segment.
