Experts have defined a brand as “a set of differentiating promises that link a product to its customers. ” Applying this framework to your organization, What are your organization’s differentiating factors that set it apart from its competitors or other organizations? How does your organization communicate these factors to customers, employees and other stakeholders? If you were the CEO of your organization, how would you change these communications to make them more effective?
As a government worker, we are not Into branding but I will choose Honda Company s one of the brand that have a differentiating factors from their competitors. Honda Company Is one of the unique, strong and design automobile company Individuals will Like to drive most of their cars. They provide Joys to the world through new challenges and the realization of dreams. As we all know, branding plays a very Interesting role In service companies because strong brands Increase customers’ trust of the Invisible purchase. Hat differentiate Honda from Its competitors are there technology, design, creativity, ideas, trust, efficient in gasoline, durability and ingenuity of the product. Everyone wants to associate with Honda in one way or the other. Trust is the relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.
One of the ways Honda communicate these factors to customers, employees and other stakeholders wrought advertising/media, Journal publications, Companies website discloses the newest production and upcoming sales. Employees are communicated through their regular email and official email, mail, the verbal communication which might be In the conference room. The only way I will make communication effective is through proper training, face to face communication with employees, management, and board of directors to see whether we can make changes and strengthen our weak areas. Reference Honda. Retrieved from http:// vim. World. Honda. Com
