Milk is the nature’s idea of food for infants and growing children in our country, except in rare cases of lactose Intolerance. The importance of milk occupies in our diet has been recognized his childhood. Rolling of the Milk Industry: since Vivid time, and all modern research has only supported and reinforced this view. In fact, milk Is now considered not only desirable but very much essential to person from After the independence dairy and animal husbandry taken vital importance. For this lot of development programs made by the government through Five year plans.
This leads to formation of National dairy Development Board in 1 965 and thus in 1970 decided to bring a White Revolution through out the country Mr… Verges Current is called as Father of White Revolution. India, the world’s largest malt-based drinks market, accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and marketed as a nutritious drink, mainly consumed by the old, the young and the sick. The Health food drinks category consists of white drinks and brown drinks. South and East India are large markets for these drinks, counting for the largest proportion of all India sales.
The total market is placed at about 90,000 ton and Is estimated to be growing at about 4%. These Malt beverages, though, are still an urban phenomenon. White drinks account for almost two-thirds of the market. ASK Consumer Healthcare is the market leader in the white malt beverages category with a 60. 7% overall market share. Whine’s Complain comes in second (in this segment, third overall) with a market share of 12-13%. Market leader ASK also owns other brands such as Boost, Molotov and Viva. Drinking milk products insists of an extremely popular group of dairy products in India.
The article reports that the food firm Nestle will launch its Caribbean-branded fortified flavored milk drink Supplies in Great Britain. It will be marketed as a nutritional supplement and it in… 4. Researchers-: Brian D Roy year-: 2 October 2008, dot:lo. 1186/1 550-2783-5-15 Subjects-: Milk: the new sports drink? Database-: Journal of the International Society of Sports Nutrition. There is growing scientific evidence to support the use of low-fat milk following exercise by both individuals and athletes who habitually undertake strength or endurance training.
There is data which suggests that fat free milk is as effective as, and possibly even more effective than, commercially available sports drinks at promoting recovery from strength and endurance exercise. 5. Researchers-: Earth Island Journal year-: sponge, Volvo. 15 Issue 1, POP. 1/UP. Database-: Greenfly Reports on the efforts to ban the milk mustache campaign in the United States due to the health hazards of drinking milk Rational of study I am doing this study to know about consumer perception about milk based beverages.
This study will provide me to know awareness of consumer perception and their buying behavior towards milk product. Objectives * To do a comparative analysis between Cafe Cofferdam and Barista. * To know consumer perception towards milk based beverages. * To do study on consumer buying behavior for two different brand. * To promote milk based beverages Methodology A. Research design-: Descriptive research design. B. Variable to be used-: Depended variable C. Sample design-: Indore D. Tools for data collection-: Questioners and survey. E. Tool for data analysis-: statistical tools.
