Marketing strategies: We believe, the biggest problem of Movie’s marketing is no marketing research . Robert Mondale know how to make fine wine, But it ignores what happening outsides – like the future market trend and its competitors. This oversight will kill Mondale. Also, Robert Mondale really made efforts to let the world notice “the NAP valley’s wine industries Mondale set up ” is a campaign in which promoting nine, food, and the arts.
But what Mondale did wrong shots are its advertising and its Disney investment. First, it was too late to start Monday’s first advertising . Mondale didn’t do advertising by media until 1998. Compared to other competitors, It already missed the golden opportunity. Moreover, for a long period of time , Mondale conveyed ” wine” to specific group- the elite , the white collar, not the public. This image limited the development of Mondale. Different from Mondale, the beer makers told people that the beer is the beverage for every activity and every one and every mime.
So , we can see the obvious difference between the “brand Image”. Now, Let’s see the Disney Investment. Unfortunately, Mondale failed. But why? Its Cristal clear that building ” Golden Vine Winery ” In Disney Is not a smart Idea. CUSTOMER: educating customers Is good, but not good enough. Especially the target customers are not the majority In the public. Mondale almost focus on the consumers who stay In the top of pyramid. If Mondale wants more profits , It need more customers . Didn’t do advertising by media until 1998.
Compared to other competitors, it already mage limited the development of Mondale. Different from Mondale, the beer makers time. So , we can see the obvious difference between the “brand image”. Now, Let’s see the Disney investment. Unfortunately, Mondale failed. But why? Its Cristal clear that building ” Golden Vine Winery ” in Disney is not a smart idea. Educating customers is good, but not good enough. Especially the target customers are not the majority in the public. Mondale almost focus on the consumers who stay in the top of pyramid. If Mondale wants more profits , it need more customers .
