Epson – Workforce 610

Engaging, approachable copy geared to small business owners. Used for pre-launch materials, print ads and product descriptions.
Industry: B2C Electronic

 

WorkForce® 610
Print | Copy | Scan | Fax | Photo | Wi-Fi®

Power. Speed. Productivity.
Printing laser quality documents up to 2x faster than leading competitive ink jets, WorkForce 610 ...

Salon True Brochure Example

A take-away brochure geared to potential clients. Used at a Grand Opening and in salon.
Industry: Beauty

 

True style.
True quality.
True class.

True you.

salon true.

Discover the true you at our innovative full-service hair salon. Relax in our modern hip-lounge setting as professional stylists give you the quality cut & color you deserve.

Dedicated to ...

Marketing Material vs. Press Releases

This past Friday one of my consistent clients came to me with a new copywriting project.  She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material.  This is simply not the case, and yet plenty of people confuse press releases with ...

Giving Your Copy A Face Lift

It’s unavoidable.  Eventually your marketing copy will get old, showing signs of aging that are as frightening as that first gray hair or laugh line.  It’ll wrinkle and sag where it used to be fresh and crisp; it will become outdated, no longer reflecting the true essence of your business. While I don’t necessarily condone a massive cosmetic overhaul of the human body, I do highly recommend a ...