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Salon True Brochure Example

Author: admin \ October 18, 2017 \ Advertising, Industry, Marketing \ 0 Comments

A take-away brochure geared to potential clients. Used at a Grand Opening and in salon.
Industry: Beauty

True style.
True quality.
True class.

True you.

salon true.

Discover the true you at our innovative full-service hair salon. Relax in our modern hip-lounge setting as professional stylists give you the quality cut & color you deserve.

Dedicated to achieving our clients’ wishes, we work with you to create the exact look you want, no more, no less. And we’ll instruct you how to maintain that look until your next appointment. Your hair is your own personal fashion accessory. So get personal. Treat yourself to hair that’s as unique as you are; unwind in our sleek minimalist environment and let us pave the way to your transformation.

Owned by renowned stylists Mark Turner and Elia Manoil, salon true is your cutting-edge salon for superior style and excellence.

Call salon true to make an appointment for the new true you.

Nally & Millie Brochure

Author: admin \ October 18, 2017 \ Business, Design, Industry, Marketing \ 0 Comments

An informative Press Book highlighting the owners and the company in a professional, approachable style. Accompanied by lead-in letter.
Industries: Fashion, Apparel

COMPANY PROFILE

Founded in 1999 by co-owners James and Nally Park, the Nally & Millie label combines James’ management expertise with Nally’s talent for unique, trendy adornments. With designs strong in novelty and embellishment driven tops for women’s contemporary wear, Nally & Millie bridges the gap between true Contemporary and Missy. By covering a wider market of 20’s and up, even younger customers can afford the moderate prices that are generally higher than most retail prices in the junior’s market. Nally’s feminine and light-hearted designs incorporate bold colors and embellishments like crystals with everyday wear to create unique yet practical women’s tops. With clothing that ranges from tops to print skirts to pant and hooded fleece sets and more, there’s easily a thousand pieces in the collection.

Nally & Millie designs, cuts, sews, embellishes and finishes in-house, including details that are so intricate they’re done by hand. Proudly not a cookie-cutter operation, Nally & Millie still keep in-house production capabilities for quick deliveries to boutiques and small production runs. With on-line EDI capabilities, Nally & Millie maintains reliability in meeting delivery deadlines.

As a popular niche market supplier, Nally & Millie boasts an impressive shipping rate of $500,000 to $1,000,000 monthly in 2006. For the last five of their seven years, Nally & Millie has grown 20% every year, selling mostly through independent boutiques in the U.S. and Canada. With over 700 stores selling Nally & Millie, their strongest market is in the Southern United States and more than 70% of the business is gained from returning customers. Their creative and financial success has led to some free publicity in local magazines and an appearance from Nally on Dallas ABC morning television.

OWNER PROFILE: JAMES PARK

James Park, President/Owner of M.X.F. Designs Inc. (dba) Nally & Millie

Originally from South Korea, James immigrated to the United States at age 13 and discovered his passion for business and technology at UC Santa Barbara where he received his B.S. in Engineering. After excelling in retail sales and management in the personal computer industry throughout the mid-to-late 80’s, James became the co-owner of a consulting and software developing company that focused on production tracking and management. With a strong determination to understand and utilize all aspects of the business world, James also trained in an import/export company in production development and marketing.

In May 1994, James’ dedication to excellence finally paid off. As co-owners, James and Nally opened the wholesale and retail store, “Minha’s” in the Los Angeles Garment District. Carrying woman’s clothing, accessories and fashion shoes, the company incorporated as M.X.F. Designs Inc. in 1999 and began making specialty items under different labels. The undeniable popularity of these items inspired them to create the Nally & Millie label which has since grown into it’s own success. A driving force behind the smooth operation of Nally & Millie, James is responsible for all managerial duties of the business – personnel, accounting, computers, information management and supervision of customer order processing and shipping. A dedicated businessman with great respect for his wife’s talent, James ensures that Nally’s unique designs always meet their destination and delivery deadline.

OWNER PROFILE: NALLY PARK

Nally Park, Designer/Owner, M.X.F. Designs, Inc. (dba) Nally & Mille

An immigrant from South Korea at age 11, Nally learned the art of self-reliance early. She began working in retail, sales management and merchandising while still in high school, developing an eye for fashion and design over the years at companies like Judy’s, Contempo, Bullock’s Wilshire and Ms. Amber’s in Hollywood. Determined to get a well-rounded on-the-job education in business and design, she also worked for an independent high-retail Boutique covering every area including buying. Immersing herself in this industry infused her with a keen sense for fashion trends, current ones as well as the creation of future hits.

In May 1994, Nally’s fluency in fashion retail combined with James’ management expertise when they opened and co-owned the store “Minha’s” in the Los Angeles Garment District. Successfully selling women’s clothing, accessories and fashion shoes (retail and wholesale) led Nally and James to incorporate as M.X.F. Designs Inc. in 1999. It was at this time that Nally’s creativity and heightened awareness of upcoming popular fashion exploded. She began making specialty items under different labels that sold as quickly as she could make them. From this success, Nally & Millie was born.

Through diligence, hard-work and hands-on involvement, Nally designs and supervises all phases of production at Nally & Mille. Integrating novelty embellishments on women’s tops is her specialty, but she never loses sight of practicality. She ensures her clothing is not only unique and creative, but also wearable and washable, creating trends that will last. Her success is evident, having been nominated for the Atlanta Diva Award and twice nominated, once awarded for the WWD Dallas Fashion Award in the Junior Contemporary category.

Epson PictureMate Show

Author: admin \ October 18, 2017 \ Business, Industry, Technology \ 0 Comments

Engaging, approachable copy geared to amateur photography buffs. Used for pre-launch materials, print ads and product descriptions.
Industry: B2C Electronic

PictureMate Show™
Digital Frame and Photo Printer

The best of both worlds.
Change the way you print and share photos with PictureMate Show from Epson. Its clever 2-in-1 design offers the best of both worlds, enabling you to print better-than-lab-quality photos, and also display your favorite images on a high-resolution, 7″, widescreen, digital photo frame — all without a PC. Just connect any digital camera, or insert a memory card. That’s all it takes to get started. Use the digital photo frame to view and crop images, fix red eye, choose color effects and more. Then, choose a custom print size. You’ll get brilliant photos — fast. With PictureMate Show, you can print a 4″ x 6″ photo in as fast as 37 seconds, or print multiple photos, all without a trip to the photo lab. Whatever you choose to print, you can be sure you’ll get photos that are smudge, scratch, water and fade resistant, and made to last up to 4x longer than lab prints. You can also display your images, using the digital photo frame and included remote control. Choose from 12 different slideshow options to share images with family and friends. With the large, built-in memory, you can store hundreds of photos for viewing anytime. PictureMate Show makes it easy to print and display photos right on the spot — at parties, events and family gatherings!

7″, widescreen, digital photo frame
With its high resolution, 16:9 LCD photo frame, PictureMate Show makes it easy to enhance, archive or share your favorite photos. On-screen instructions walk you through it all — whatever you choose to do:

Select the photos you want
Crop photos or remove red eye
Preview your edits immediately
Display photos for family and friends
Print or save your photos
Display a slideshow

PictureMate Show’s WVGA (800 x 480) digital photo frame allows you to view photos with precision detail. You get to see exactly what you’ll get before you print, so there’s no wasted paper! And, you can store hundreds of photos to the internal memory. Then, display them for all to see using one of 12 different slideshow modes, including a calendar and clock feature. Now, you can print, share and display your photos just the way you want to, anytime, day or night.

Convenient compatibility
PictureMate Show is the worry-free way to print and save your digital photos. PictureMate® works with all digital cameras — just insert a memory card and you’ll be previewing your photos in seconds! You can even use PictureMate with PictBridge™ devices, USB flash drives and your Bluetooth®-enabled camera phone.

Fast photo print speeds — without compromising quality
With PictureMate, you get superior, better-than-lab-quality prints at truly unbeatable speeds — 4″ x 6″ photos in as fast as 37 seconds! No other portable, small-format printer can offer such performance and quality. It’s fast, easy and offers amazing results. With PictureMate, it’s easier than ever to achieve exceptional quality and get prints that are better than those from a lab or photo kiosk, or traditional, film-processed prints.

Worry-free handling of photos
With PictureMate Show, you get professional quality photos that are smudge, scratch, water and fade resistant, so you can handle them right after printing. Place them in an album or share them with family and friends, worry-free.

Great design — fits right into your home
With its sleek design and large, widescreen, digital photo frame, PictureMate Show is ideal in any setting. It offers the perfect way to view and share your favorite photos, in your living room, kitchen or home office. Choose from one of 12 convenient slideshow functions and display your images for all to enjoy. With its ultra bright LCD, PictureMate Show ensures brilliant quality slideshows right in the comfort of your own home. It’s fast, easy and designed for any décor.

Choose from multiple sizes and options
Print stacks of photos to share with family and friends. It’s easier than ever with PictureMate Show. Best of all, you can print each photo just the way you want it. Crop, remove red eye, and much more! Then, when you’re ready, choose the size and option you desire, without altering the original file:

Black-and-white, color or sepia
Mini-wallet, wallet, classic borders or borderless
Custom photo sizes

It’s never been easier to get beautiful photos, made to order!

Features/Benefits

2-in-1, digital photo frame and compact photo printer — ultra bright, 7″, widescreen photo frame has 12 different slideshow modes and doubles as an editing and preview monitor
Put on a show — slideshow options include book, calendar, clock, museum, spin and animated slideshows — it’s ideal for any family
Convenient slideshow operation — remote control gives you easy access to many slideshow choices
Store photos for easy print and display — large, 270MB, internal memory lets you automatically store hundreds of photos, and run a slideshow or reprint at any time
Print your favorite photos, PC-free — print and archive photos directly from your memory card1, digital camera or USB flash drive
Get pro quality photos, fast! — print vibrant 4″ x 6″ photos in as fast as 37 seconds
Print wirelessly — optional Bluetooth adapter
Share prints for generations to come — durable prints that last up to 4x longer longer than traditional, film-processed photos
Get your photos, your way — print various photo sizes, black-and-white or sepia
Create custom photo sizes — print whatever size you want, from .3″ x .3″ extra up to 4″ x 6″; great for filling unusual frame sizes, photo key chains, photo bracelets and more with your favorite photos
Print and display simultaneously — instantly select and print photos for family and friends while sharing a digital slideshow
Easily edit photos — crop, remove red eye, and more
Print stacks of photos at an everyday, low print price — without a trip to the store
Ready to share — instant-dry photos make it easy to give pictures to family and friends right away
Ideal for any room — fits perfectly into your livingroom, kitchen or home office

PictureMate products
Your photos, your way
PictureMate is the perfect accessory for your digital camera. It’s like having your own personal photo lab, all in the comfort of home. Print in the kitchen, den, anywhere, even while on the go — anytime, day or night. It’s easy — no computer required. Get beautiful photos, fast. And, share them for generations to come. With an everyday, low print price, you can print all you want! PictureMate fits your needs, your schedule and your life

Marketing Material vs. Press Releases

Author: admin \ October 18, 2017 \ Advertising, Business, Internet, Marketing \ 0 Comments

This past Friday one of my consistent clients came to me with a new copywriting project. She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material. This is simply not the case, and yet plenty of people confuse press releases with marketing material. My copywriter friends tell me they run into the same problem with their clients. So let me take a moment to explain the difference.

Marketing material is a huge category that encompasses any print or electronic media that sells your product or service, including brochures, websites, radio and TV ads, banners, advertisements, flyers, postcards, sell sheets, product descriptions, direct sales letters and so on. As a copywriter, when I create your marketing material, I’m focusing on the features and benefits of your product. The client and I agree on a hard sell or a soft sell and make sure that all the unique selling positions are clearly stated using engaging copy that makes them want to buy. The goal of any marketing material is to show the consumer that they need this product or service and they need it now.

But press releases are a whole different beast. Also referred to as “news” releases, they are just that: announcements of news. These materials do not push the features and benefits of a product or service, though they may certainly explain what the service is or what the product does. But there should be no “sell” to a press release. Editors are looking for a news story, so copywriters need to find a news angle for their clients. You might be launching a new business. You might have a new product line or hired a new Director Of Marketing. Maybe you’ve signed on a celebrity spokesperson or have a special limited offer available. Perhaps you’re responding to a current event with your service (a pizza place brings free pizza to striking union workers). The point is, a press release must be newsworthy or, quite frankly, an editor will throw it in the “round file” (also known as the wastebasket).

So when you hire a copywriter to write your press release, remember that the goal is to create news about your product or service that peaks the readers curiosity. Then you can hit them with the hard sell when they visit your website or store.

Giving Your Copy A Face Lift

Author: admin \ October 18, 2017 \ Advertising, Business, Internet, Marketing \ 0 Comments

It’s unavoidable. Eventually your marketing copy will get old, showing signs of aging that are as frightening as that first gray hair or laugh line. It’ll wrinkle and sag where it used to be fresh and crisp; it will become outdated, no longer reflecting the true essence of your business. While I don’t necessarily condone a massive cosmetic overhaul of the human body, I do highly recommend a face lift for any copy that is over five years old. Here’s why:

You’ve changed. Your business evolves as it grows older. Especially if you just launched five years ago, your business probably incorporates other services, products and/or people that it didn’t when you first started. Your business philosophy also matures and expands as you find your footing in your industry. Keeping your copy fresh allows you to ensure your brand is clear and secure.

The industry changes. No matter what industry you’re in, the probability that it has modified in some way is high. Your business needs to keep up with what goes on in your industry as a whole. Is there a new service you need to provide? Is there a product that no one else is offering, even though there’s a clear need for it? Are there new best practices that you should be following? Even though the industry may inform how you handle your business, that doesn’t mean you have to compromise your brand. A professional copywriter will help reinvigorate your copy in step with the industry without losing the pieces that make you stand out.

Everybody else changes. How we communicate is rapidly evolving, more so than it ever has before. Your customers and clients are taking in new information every minute and making decisions within 30 seconds of reading content. Educating yourself on online trends – especially website copy, blogs and social networking – and then adhering to them keeps you on top of the wave rather than under it.

Change is good. Though plenty of folks are scared of change – whether it’s on their face or within their business – change means growth. Growth means wisdom. And wisdom means more informed choices and solutions for a healthy, successful business. So find a copywriter to give your copy the facelift it deserves. I promise it won’t hurt