Ayana Apparel Press Release Example

Launch announcement of sun-protective clothing line.
Industry: Fashion

FOR IMMEDIATE RELEASE

Ayana Launches Fashionable Lines of Sun Protective Clothing

Continuing to revolutionize the clothing industry, expanding brand, Ayana Apparel, has yet another line of stylish sun protective clothing ready for Spring and Summer of 2010. Both the Signature Collection and the Amaranth Collection boast built-in sun protection that doesn’t wash or wear out. Made in Los Angeles, this certified UPF clothing is currently available through Ayana’s website, www.AyanaApparel.com and in selected boutiques.

Ayana’s focus has always been to create sun protective clothing without compromising fashion-forward styles. Each garment in these two casual beachwear lines is tested to guarantee 97.5% protection against UVA and UVB rays. Made with high-end Japanese fabrics, each collection contains eight soft, lightweight items such as tunics, tops, shawls, scarves, tunic dresses, cover ups and wrap skirts. Available in sizes from XS to XL, these garments can be worn on and off the beach – over bathing suits or with denim jeans for a comfortable yet classy look.
While the Signature Collection is made of 100% organic ivory cotton with ivory dots and unique trims like laces or ruffles, The Amaranth Collection’s 100% cotton pieces are made of a contrast fabric that incorporates handmade prints.

Co-founder and Creative Director Sonja Gfeller created Ayana Apparel out of a need for functional clothing that was also stylish. “I’ve always been extremely health conscious,” explains Ms. Gfeller. “But applying sunscreen repeatedly became tedious and messy and the only sun protective clothing available was dull and unattractive. I developed Ayana Apparel to combine function with fashion for women who refused to give up their personal style or compromise their health. Our Spring/Summer lines are especially applicable because these are the seasons when people spend more time outdoors.”

Ayana’s sun protective clothing is achieved by mixing zinc oxide (an important element in sunscreen) directly into the dye used on the fabric that will not wash or wear out. As the days heat up, Ayana expects sales to rise also as more active, independent and fashion-conscious women look for sun protective clothing they can wear in style.

About Ayana
Ayana Apparel is a sun protective apparel brand for women who are fashion-forward and forward-thinking. Geared toward women who are active and enjoy spending time outdoors, Ayana supports a healthy lifestyle while preventing the skin from premature aging, all while offering stylish options to fashion-conscious women. Ayana maintains stylistic integrity by offering a variety of styles and colors so there is something for every taste.