All help and advice other than that achieved from tutors has been acknowledged and primary and secondary sources of information have been properly attributed. Should this prove to be untrue, I recognize the right of HAS to recommend what action should be taken In line with the Regulations on assessment.

I Signed: Date Assessor’s overall comment I I Grade: Signature: Table of Contents Page Task 1. Task 2. Task 3. Task 4 Date: ; Set up a plan for collecting the primary and secondary data ; Applied methods and give reason 6 6 ; use and present diversified methods for making the sample frame 8 : Design questionnaire 15 Task 6: Calculate standard deviation 24

Task 7: Explain and analyze the relationship between the demand toward the place and reasonable price by using the correlation coefficient 26 Task 8: Produce the graphs and charts 30 Task 9: Use XX Scatter to forecast the trend line of consumption oriented 36 Task 10: Using the Microsoft Excel Office for gathering all information 38 Task 1 1: Produce a formal business report 49 Task 1 2: Use information processing tools and series of project 58 Task 13: Use the present value to calculate the effectiveness of project 62 References 63 Assessment 2 Introduction McDonald’s fast food restaurant is one of the well-known brands in the world.

With the purpose is always listening to its customers, McDonald’s determined to continuously improve its product and quality. Moreover, there are more than 34000 restaurants in 118 countries and serving nearly 69 million people every day. In 2013, McDonald’s is currently researching and preparing the plan to launch the first store in the Vietnam market.

As a R & D department, we will show them how to develop fast food in Vietnam market including product, price, promotion and place and collect the significant information that useful for making an informed decision. Task 1+2 Primary data is a data which have been created specifically for an original source. Advantage I Disadvantage I * Original source data * Easy to update * Unbiased information I * Expensive * Time consuming * Raw data ad huge data for classifying I Secondary data is a data which get information from another resource such as books, internet…

First, McDonald can direct interaction with the customer by interviewing such as stopping a group of young people or teenagers, and prepared set of questions to ask them such as: what kinds of food they want to it…. Besides, McDonald can use questionnaires online such as McDonald’s home page to let them give some advices about the place, quality of data, McDonald can have a lot of sources which already available on the website such as: ah. Com. N or diaphragmatic. Van… r they can search on the magazine immediately such as Differentiating magazine… With this source they can know exactly customer needs and requirements Source of data And this is a plan that McDonald has already established: Price Place Product Secondary data Primary data Book Web Interview Questionnaires Food newspaper Food forum website McDonald’s homepage Groups of young people Task 3 Task 3: Sampling is a process used in statistical analysis in which to determine number observations will be taken from a population.

There are 6 sampling methods: * Simple random sampling Stratified random sampling * Systematic sampling * Cluster sampling * Quota sampling * Multistage sampling To know about the loyalty customer from the competitor of McDonald in the market, R&D department decides to choose 2 methods.

Formula: n = IN+Nee Where n is the sample size N is the population size E is the margin of error With this task, R & D has to survey on the loyalty clients from competitors of McDonald’s in Viet Name market share The population of the survey: N=80 frequent customer The margin of error: e=15% Children=56 Total people 24+56=80 sample size: +En,NO / Simple random sampling R;D department choose it because the method feels fair and no bias, easy to understand, can apply it easily. Base on the result of simple size = 29, I will choose 29 people in the sample random sampling.

Evaluating Business Communication: Document 1 and 2 When communicating with different levels of a company it is important to chose the most effective and appropriate source of communication. In addition, ethics should be considered in how and what information is being presented. This report will review two documents from members of an accounting team advising the sales manager and marketing manager from Ordain Company about the results of the review of Jess financial.

By reviewing these two documents, the effectiveness of the sources and attention to ethics can be examined. Appropriateness and Effectiveness of the Documents Document 1 is a Memorandum to Dana, the Marketing Manager. This source is formal enough to present Dana with the review of J Company’s financial. Although Document 1 is an appropriate source, the document is not effective in presenting Dana with all the information that matters to her. J Company’s financial status is clear but the effect this has on marketing channels is not fully detailed.

Instead, the paper focuses solely on profits; this focus is more appropriate for the Marketing Manager. Document 2 is an e-mail to Mark, the Sales Manager. E-mails can provide about the same level of formality as a memorandum so this source is also an appropriate choice to a Marketing Manager. An IM would have been too informal to provide this information to a manager and a report would have provided more information than needed by a marketing manager but appropriate for an ad hoc committee or CEO.

Like Document 1, the financial status of J Company is clearly defined but unlike Document 1, ethical boundaries are surpassed. Attention to Ethics Document 1 stays within the boundaries of not revealing too much information reserved to higher ups such as he CEO. It clearly states the financial instability of J Company but it does not confirm that the acquisition is not going through. The writer understands that the confirmation should come from the CEO.

Document 2 provides more information that should have been provided. The first paragraph in Document 2 states, “William CEO would like to get this acquisition, only if it means a profit to the company. William would like to see bigger dividends for the shareholders… ” The writer should have omitted mentioning opinions that came from the CEO, if the CEO found this information to be important for the Marketing Manager to know he would deed to be the person presenting this information.

Conclusion It is significant to choose an appropriate source of communicating with different people of different levels within a company. Choosing the correct source will allow the presenter to communicate necessary information in an efficient manner. Regardless, of what sources is used, ethics need to be considered in how and what information is being presented. Deciding the level of formality and the extent of the depth and detail of the information are key factors in presenting an ethical bound business communication.