Business communication

However, since no two people are same, so communication style varies from person to person and In a broad perspective, from an organization to organization, country to country r culture to culture. Effective business communication Is the lifeblood of every organization, a key to success In your career and help In your personal life. The volume and costs of business communication are great; so are challenges and opportunities for those with the right attitude and perpetration. When you combine the principles of effective business communication with common sense, you excel in your dealings with others.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Problems of communication:- 1: Convention of Meanings: When the communicators; the sender and receiver attribute different meanings to the same word, or use different words while intending the same meanings, communication occurs. On occasions, it sometimes happens that words intended to compliment someone, or a matter-of-fact statement. This is because words, expressions and statements have often different denotative meaning and connotative interpretation for the sender and receiver. The sender might not have a hint about how his words are taken In the receiver’s mind. Denotations are the dictionary deflations of words.

Since these meanings can be mentioned to the receivers to inform them about certain things without pointing to their positive or negative traits, most people agree on them. These words give the same meaning as their dictionary definition if the communicators are using the same language and the context supports it. Connotations refer to different associations carried by a word in addition to its dictionary definition. These are the associations through feelings and word might have different connotative association for different people. It generally depends upon a person’s background and cultural limits.

For instance, rain is a celebrated weather condition for most people in Asia; nevertheless, it is misery and boredom for many people in West. In order to communicate effectively, one must use rods in their denotative rather than connotative capacity. Thus, the words ‘house’ is a better choice than, ‘cottage, villa, shack etc. Though both of them refer to residential accommodation but people might have different connotative associations with other words while everyone has a positive connotation about house. 2: Perception of reality: Complex, infinite, and continuously changing, the material world provides a special reality to each individual.

Also human beings sensory perceptions – touch, sight, hearing, smell, taste – are limited, and each person’s mental filter is unique. We make arioso abstractions, inferences, and evaluations of the world around us. Everyone will have his concept according to the experience he has gained. Communication problems in perceptions of reality include: (A). Abstracting: Focusing on some details and omitting others is called abstracting. Whether you speak or write, you are usually limited by time, expense, space, or purpose. You need to select facts that are pertinent to accomplish your purpose and to omit the rest.

Differences in abstracting not only occur when describing events but also when they describe people, equipment, projects, animals, objects. (B). Inferring: Conclusions made by reasoning evidence or premises are called inferences. People make assumptions and draw conclusions even though they are not able to immediately verify the evidence. 3: Values, Attitudes, and Opinions: Communication effectiveness is influenced also by the values, attitudes, and opinions the communicators have in their mental filters. People react favorably when the message they receive agrees with their views towards the information, the facts, and the sender.

Communication problems involving value, attitudes and opinions: (A). Favorable or unfavorable information: The effective communicator considers the shivers, and whenever possible, emphasizes the points the receiver will regard as favorable or beneficial. Receivers often react to unfavorable information by rejecting, distorting, or avoiding it. (B). Inadequate or incorrect information: Occasionally people react according to their attitudes toward a situation rather than to the facts. In this situation people may have incomplete or incorrect information. (C). Closed Minds: Some people hold rigid views on certain subjects.

These people do not consider facts or additional information and maintain their rigid views regardless to their circumstances. Such a closed minded person is very difficult to communicate with, and you can’t often communicate with that person at all. (D). Sender’s credibility: Often people react more according to their attitude toward the source of information than to the information itself. They react more favorably to a communicator who has credibility thus someone whom they trust and respect. Answer: Concept of Culture: Refers to the behavioral characteristics typical off group.

This definition implies that communications, oral and nonverbal, within a group also are typical of that group and are often unique. Culture refers to the cumulative deposit f knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. Culture is the systems of knowledge shared by a relatively large group of people. Culture is communication, communication is culture.

National cultural variables: When communicating with business people in a foreign country, you must realize that overall national cultural differences within the cultures rather affect those stimuli. The national cultural variables include: (A). Education: You should be aware of the fact about the education level of the person which you are speaking. So communication lot depends upon education. (B). Law and Regulations: In both the developed developing nations, various government regulations affect business communications and the sale of products.

For example, advertising directed at children is restricted in the United States, and Canada. The type of product to be advertised – for instance, cigarettes – is restricted in Europe, also, money spent on advertising is limited. Other countries, Such as France, Mexico, and the Province of Quebec, also have a restriction on the use of foreign languages in advertisements. In Iran it was difficult the World Cup tournament held in The United States because American women who participated in the games exposed more of their bodies than it is permitted in Iran.

No fashion magazines are allowed into the country, and cosmetic makeup including perfume is prohibited. Women must wear a cheddar (a head to toe veil) with a scarf on the head. Men cannot wear short sleeves or t-shirts. (C). Economics: Availability of capital and transportation and the standard of vying per capital vary from nation to nation. The opportunity to borrow money, the rate of inflation, and the exchange rates influence business and a country’s ability to communicate concerning that business. Under the U. S. Ere- enterprise system, competitors usually set their own prices. Some Japanese businesses check with the government before initiating major production and trading changes. (D). Politics: Even concepts of democracy will vary as interpreted in Korea, the Philippines, or Great Britain. Indeed, the sweeping political changes in Eastern Europe and its letter concepts of government will affect future business relations. Even the events in Attainment Square affected individual and business contacts with China, more changes will certainly occur in the future.

All such events affect communications, understanding of a country, and a company’s willingness to do business in an unclear political environment. For the measurement of potential political instability, there are classic indices and research studies that monitor events -such as intergovernmental demonstration, arrests, exile, election, purges, revolutions, and riots -in determining the stability of a country. E). Religion: In these days many countries accept religious diversity; we are tolerant of Protestant, Catholic, Jewish, Hindu, Muslim, and many other personal beliefs.

Other foreign countries are less tolerant-Iran, for instance -of diversity in religion. And Muslim religions are found in many parts of the world, affecting the values (and attire) of people professing these faiths. For instance, these three religions forbid consumption of alcohol; thus no liquor is served at business affairs . Religious holidays affect international communication, interrupting work schedules or delaying responses to requests . The International Herald Tribune is the excellent international newspaper that lists the current and upcoming holidays around the world.

To communicate well internationally, it also pays to understand the diversity patterns within one’s own country. (F) Social Norms: In various ways any national environmental constraints -education, law and regulations, economics, politics, religion – affect a nation’s social norms. In many countries a male line of the family profoundly influences some business decisions . Then the family and how its members relate to one another – decisions buying patterns, pooling of resources, facial interests- affect behavior and business communication.

Beyond the immediate family a bond may exist between persons, based on caste, class, age, or even special interests. Be aware of a nation’s social norms. (G) Language: An important constraint that undergrads all the preceding variables is language. Obviously, unless both sender and receiver understand a common language, the opportunities for successful business communication are significantly limited. English is a world language- and to a major extent the language of business. But, you will do a better Job overseas if you know some basic vocabulary of your host country.

Your informal contacts and your off- the – road visits and travels will take you to places where “no speak the English” will be heard. Younger people overseas often know English: fewer older people do. Yet interpersonal bonds are forged between you and your host by your trying to learn the language-with all your errors. Each language has its own sentence patterns and vocabulary. Thus, writing and speaking in a second language are more prone to errors. It is an easy task to find sports for this assertion: Language problems are often core to communication misunderstandings.

Published support – in a study of international business immunization – appears for the countries of England, Belgium, Germany, France, Poland, India, Japan, Hong Kong, Canada, Brazil, Peru and South Africa. Undoubtedly businessperson and scholars from other countries would also agree. SOON. 3. Discuss in detail the theories of Philosophy concerned with ethical and moral issues? Answer: Philosophy is a set of ideas about how to live and how to do something. It is a particular set of ideas about knowledge, truth, the nature, and meaning of life. (A).

Descriptive Ethics: Reflects facts about the moral Judgments or beliefs of a person or group of people. Descriptive ethics is about what motivates pro-social behavior, how people reason about ethics, what people believe to have overriding importance, and how societies regulate behavior (such as by punishing people for doing certain actions). We know that empathy helps motivate pro-social behavior (such as giving to charity) and we know that our beliefs about what has overriding importance is somewhat based on the culture we live in. (B). Normative Ethics: Involve discovering, formulating and defining fundamental moral principles.

It asks what actions are good concerned with normative ethics and with what is moral and right. A number of this normative philosophical perspective exists but for more important ones that can affect business and personal decisions are: a). Theologies: A moral perspective that attempts to pattern action according to God’s will. What would God have me to do in this situation? (b). Demonology: The study of moral obligation or duty. The deontological considers moral obligation to be no able by intuition and without reference to the concept of good.

Deontological evaluate acts regardless to their consequences, e. G. Always speak the truth without regarding consequences. (c). Teleology: Study of evidence of design in nature. Events can be explained by final causes. (d). Utilitarianism: It is a form of teleology that argues that an act is morally right if it maximizes utility. SOON. 4(a). Give a brief overview of the non-verbal communication cues? Answer: Non-verbal communications include facial expressions, the tone and pitch of the voice, gestures displayed through body language and the physical distance between the communicators.

When we interact with others, we continuously give and receive wordless signals. All of our nonverbal behaviors-?the gestures we make, the way we sit, how fast or how loud we talk, how close we stand, how much eye contact we make Ђ?send strong messages. These messages don’t stop when you stop speaking either. Even when you’re silent, you’re still communicating nonverbally. Nonverbal communication includes: Body Movements, Posture, Eye Contact, Para-language, Closeness or Personal Space (Proteomics), Facial Expressions, Physiological Changes.

Nonverbal communication cues play these roles: Repetition: they can repeat the message the person is making verbally. Contradiction: they can contradict a message the individual is trying to convey. Substitution: they can substitute for a verbal message. For example, a person’s eyes an often convey a far more vivid message than words do. Complementing: they may add to or complement a verbal message. A boss who pats a person on the back in addition to giving praise can increase the impact of the message. Accenting: they may accent or underline a verbal message.

Pounding the table, for example, can underline a message. SOON. 4 (b). Explain the basic organizational plans for preparing effective business messages? Answer: Whether you are preparing a written or an oral business message, to be effective you need to plan, organize, draft, revise, edit, and proofread. Essential also is thoughtful adherence to communication principles— The sac’s and awareness of legal and ethical aspects. Identify your purpose Analyze your audience Choose your ideas Collect your data Organize your message.

Identify your purpose: – The objective of your message is almost always twofold: – The reason for the message itself, And— The creation of goodwill. Analyze your audience: – See your message from your receivers’ point of view: – Their Needs, – Their Interests, – Their Attitude, -And— Their Culture. Choose your ideas: The ideas you include depend on – The type of message you are sending, – The situation, And the cultural context. Collect your data: Be sure to collect enough data to support your ideas: – Check names, – Dates, – Addresses, – And statistics for precision.

Organize your message: The order in which you present your ideas is as important as the ideas themselves. Organizing your material before writing your first draft can prevent rambling and unclear message. Basic Organizational Plan: – Direct (Deductive) Approach. – Indirect (Inductive) Approach. Direct (Deductive) Approach: – Deleting Buffer. – Receptiveness. – Main Idea. – Explanation. – Courteous Close Indirect (Inductive) Approach: Adding Buffer. – Resistance. – Buffer. – Decision / Main Idea. – Positive Friendly Close. Composing the Message: – Drafting your message. – Revising your message. Editing and proofreading you message. Drafting your message: No two people prepare their first draft in same way: – Just putting the ideas. The important thing is to get the most important information in your message on paper… Early. Revising your message: – Does your message accomplish its purpose? – Have you chosen the most effective organizational plan? – Are your points supported by adequate material? – Is your language following sac’s? Have you used variety in sentence structure? Editing and proofreading you message: Check mistakes for: – Punctuation, – Word choice. – Grammar, – Or Spelling.

SOON 4 (C). Explain the short and long reports, what are important points to be included in executive summary in long reports? Answer: Short Reports: Business and industry, as well as university, often demand short technical reports. They may be proposals, progress reports, trip reports, completion reports, investigation reports, feasibility studies, or evaluation reports. As the names indicate, these reports are diverse in focus and aim, and differ in structure. However, one goal of all reports is the same: to communicate to an audience. Your audience for an academic report is already very well informed.

Business Communication

As a speaker you are addressing a group of people. Explain the elements involved in this communication. Over the years a basic model of communications has evolved that represents the various elements of the communications process. The elements of the model include: A. Source/Encoding-?the sender or source of a communication is the person or organization who has Information to share with another person or group. Encoding Is the process of putting together thoughts, Ideas and Information into a symbolic form o communicate a message.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

The sender’s goal Is to encode the message In such a manner so as to ensure that It will be understood by the receiver. B. Message-?the encoding process leads to the development of a message that contains the information or meaning the source or sender hopes to convey. From a semiotic perspective, every marketing message has three basic components: an object, a sign or symbol and an interpreting. The object is the product that is the focus of the message (e. G. Marlboro cigarettes). The sign is the sensory imagery that represents the intended meaning of the object (e. G. He Marlboro cowboy). The interpreting is the meaning derived (e. G. , rugged, individualistic, American). C. Channel-? Is the method or medium by which the communication travels from source or sender to receiver. Channels of communication exist as two types: ; Personal Channels which involve direct interpersonal contact with target individuals or groups. For example a salesperson serves as a personal channel of communication when delivering a sales presentation. ; Nonparallel channels are those which carry a message without involving interpersonal contact between sender and receiver.

The two major categories of napoleon’s channels are print and broadcast media. D. Receiver/Decoding-?the receiver Is the person(s) with whom the sender shares thoughts or Information. Receivers are generally viewed as the consumers In the target audience targeted by the firm’s marketing and promotional program. Decoding is the process of transforming and interpreting the sender’s message back into experience. E. Noise-?throughout the communications process the message is subject to noise which refers to factors that can distort or interfere with adequate reception or comprehension.

F. Response/Feedback-?response refers to the reaction the receiver has after seeing, earning and/or reading the message. These responses can range from non- observable actions such as storing information in memory to taking immediate actions such as ordering a product seen in a direct response ad. SQ. What is the importance of Kinesics and Proteomics in communication? Explain with examples. Kinesics is the interpretation of body motion communication such as facial expressions and gestures -? that is, nonverbal behavior related to movement of any part of the body or the body as a whole.

Kinesics behaviors are an important part of nonverbal communication. It’s not Just a LOL for law enforcement, it’s something we all use consciously, semi-consciously, sub- consciously and naturally, sometimes we ‘read it’ so rapidly, we claim we have a ‘gut- feeling, because we are processing the information so fast, sub-consciously. It’s extremely relevant to those in Counseling & Psychology fields, Healing & Medical practices, all forms of Therapy, and (of course) Law Enforcement, and any occupation where communication is physically observed.

Also, in our personal lives it is relevant to relationships, parenting, dating, seeking employment, or purchasing that new car, house, or anything major. Furthermore, it is always extremely relevant when we meet someone, in person, for the first time (or the first few times). Body language (Kinesics) is particularly important to Law Enforcement, Psychology, Healing Fields, and Health Practitioners, because so much more can be learned when we are able to translate the body language and comprehend its underlying feelings and attitudes.

Non-verbal communication and observable body language is every bit as important as listening, and sometimes even more so, since the kinesics signals may be more revealing than words, alone. Such signals happen on both the conscious and unconscious levels, alerting us further to feelings, meanings, conflict with spoken words, hurt, pain, embarrassment, even deception Proteomics is a one of several subcategories of the study of nonverbal communication.

Proteomics can be defined as “the interrelated observations and theories of man’s use of space as a specialized elaboration of culture”. Edward T. Hall, the cultural anthropologist who coined the term in 1963, emphasized the impact of proteomics behavior on interpersonal communication. Hall believed that the value in studying proteomics comes from its applicability in evaluating not only the way people interact tit others in daily life, but also “the organization of space in [their] houses and buildings, and ultimately the layout of [their] towns. Eke playing bumper cars with others, only you can hit their personal space instead of actually bumping into them. It’s almost as bad as that, perhaps even worse. Understanding how to use your space and how others keep theirs is crucial in creating the right connections and leaving a good impression Some of these may include the following: It has a significant impact on the communication process It influences people’s perceptions of others It provides non-verbal cues that influence how people interpret a message SQ.

How does internal business communication affect the organization? Discuss the role of each stakeholder in this The 21st century has come with essential changes in communication between organizations and audiences important thereto. In communication context, open space of communication, which becomes more open and uncontrollable, is being increasingly discussed. Organizations are working hard to fulfill their communication programmer which would correspond to the desires of external stakeholders and newest communication channels.

Equally important role in communication programmer should be taken by the division of internal communication, which, to a great extent, is based on the engagement of employees in defining organizational targets, tasks and values and building of internal culture. An important role of strategic internal communication is to generate “buy-in” for an organization’s goals and strategies. No matter how brilliant the business strategy, it must reach and win employees to achieve optimum effectiveness.

Employees want to know where their organization is headed and how they contribute to achieving the vision. Employees need a “core story’ that consistently puts strategy into the context of the mission and values of the organization. A growing body of evidence demonstrates that effective internal communications help increase employee Job satisfaction, morale, productivity, commitment, trust and learning; improve communication climate and relationships with publics; and enhance quality, revenues and earnings.

Here are some examples: Employees who are disloyal to their organizations, or lack commitment to helping organizations achieve their goals, may cost business $50 billion per year in quality defects, rework ND repair costs, absenteeism and reduced productivity, according to Alive Smith, former director of corporate communications at General Motors (cited in Cutlet, Center & Broom, 2006). Improving the quality, adequacy and timeliness of information that employees receive about customers, the organization or their own work can improve their individual performance by as much as 20-50 percent (Betty & Betty, 1998).

More than 80 percent of employees polled in the US and UK said that employee communication influences their desire to stay with or leave an organization. Nearly a third said communication was a “big influence” on their mimes as much on employee communications as the 200 “least admired” companies (Steel, 2004). A significant improvement in communication effectiveness in organizations was linked to a 29. 5 percent rise in market value (Watson Wyatt, 2004). Leadership Roles: The CEO or senior leader(s) must be a visible and open champion for internal communication.

Visibility is the first and most basic form of non-verbal communication for leaders. The communication style of leaders should invite open, ongoing and transparent discussion so that people are willing to voice their opinions and suggestions. The actions of leaders at all levels must match their words. This has everything to do with credibility and the extent to which employees will trust, commit to and follow leaders. As author Carolyn Wells said, “Actions lie louder than words. ” Employee communication is an important skill for all line managers, irrespective of their seniority.

Like any skill it requires training and development. Often, organizations do not invest the appropriate amount of time and effort in developing managers’ communications skills. Too often this leads to managers abdicating responsibility for communications to their ‘internal communications department’ and lack of confidence in facilitating discussion in their teams. This raises debate around the following issues: 1. The nature of supervisory relationships and organizational communication 2. The potency of managers as a channel of official communications 3.

How best to support managers in their roles SQ. Imagine a new product from food industry. Write a persuasive letter to customers, persuading them to buy your company’s product. Sales letter can be extremely powerful; marketing studies show that they outperform other direct mail formats such as brochures and postcards. But before you get to see owe effective sales letters are for yourself, you have to write one. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service.

Really Amazing Foods Miami, FL contact: 0123-1144-5623 Email id: ra@hotels. Com Date: September 21, 2014 TO Mr.. Jerry Stone, Unnamable Corp.. Dear Mr.. Stone, Here is an Offer too Good to Refuse! Before you roll your eyes thinking, ‘Oh God! Not another one! ‘, and chuck this letter into a bin, Just read a few of the lines below. When you’re so hungry, our Awesome Blossom is a satisfying dish to feed your craving. “Did you ever feel so hungry that you couldn’t decide what to eat? Well, our Comfort Food Platter is Just the ticket… “Allow yourself to drift back to a time when you had the most delicious ice cream. ” “Remember when your mother made meat loaf…? ” (Careful here, some parents might not have been good cooks. ) I might use something like, “Remember when your parents took you to your favorite restaurant? ” “A person can enjoy all the home-cooked goodness once again. ” Sounds great doesn’t it? Welcome to Really Amazing Foods and its range of few delicious & new food products added to the basket on the occasion of its first anniversary.

At RA Foods, we promise to deliver the best of the service, the best food, the BEST of everything Just for you. One of our patrons recently said, “l came here harrowed and troubled. But I go back a different man. The wonderful tasting food and its excellent customer service really makes me feel at home and relaxed. I am sure will be making the trip to here next time my wife says I’m becoming too grumpy! ” On account of our first anniversary, we’re giving you a flat 25% discount on on menu price of foods and beverages! So hurry.

Call 0123-1144-5623 to know more. Thanking You! Sincerely, Barry Cromwell Guest Relations Manager SQ. You are going to face a Job interview for the post of Manager-operations. Which aspects you will keep in mind while facing the interview? An operations manager is a senior-level employee who oversees the production of goods and/or providing of services. His or her aim is to ensure that the organization is running as smoothly and efficiently as possible, and that the goods and/or services produced meet client or customer needs.

The duties of an operations manager vary from organization to organization, but creating strategies to improve productivity and efficiency; manage quality assurance orgasm; and supervising, hiring, and training other employees A selection interview that follows a standard outline will produce more reliable and valid information than an unstructured interview, and is less likely run into problems with laws and regulations governing the selection process. A good strategy is to structure the interview as much as possible while tailoring it to each particular search process. Know the requirements of the Job.

List the specific tasks to be performed on the Job, as well as methods, techniques, technology and tools/equipment used to accomplish these tasks. Make note of unusual working conditions and other specific demands of the Job, in order to adapt the interview to elicit relevant information. Develop your questions well in advance and relate those questions to the requirements of the Job. Ahead of time, review the application/resume and any other material that would be useful in understanding the applicant’s background so you do not have to refer to this information constantly during the interview.

Consider sending your interviewers to the Recruitment Seminar that Human Resources offers year round. This seminar provides an opportunity to refine existing interview strategies and develop sound recruitment practices. If your staff members are not familiar with the interviewing process, please have them renew/attend the Search Committee Certification Seminar, provided by the Office of Equity, Access, and Diversity. All hiring officials and staff directly involved in screening and interviewing must attend this training or be certified within the past two years.

The manager interview focuses on six main areas of competence. These are the abilities that a successful manager displays, regardless of age, gender, industry or organization. Expect interview questions that explore your ability to make decisions, delegate, develop and motivate staff, communicate effectively and manage work tasks. Management Job interview questions will include those that investigate your understanding and knowledge of what management means in the context of today’s changing business environment and one should be prepared for the same. SQ.

Write short notes on: a) USSR technique of reading- meaning and benefits of USSR USSR is a Reading/Study formula designed to help process and increase retention of written information. It consists of the following five steps. S = SURVEY Titles and Headings – Indicate the main topics and concepts being developed. Pictures, questions, bold or italicized print – emphasize important information Introduction and conclusion -May give the topics being covered as well as the purpose. First and last sentences in paragraphs Footnotes Q = QUESTION Write questions to give purpose and improve concentration.

This aids comprehension. Turn main headings and pictures into questions. Jot down questions that you may have as you survey the material. R = READ Search for answers to your questions. Make notes and highlight main ideas that support the concept. R = RECITE Reciting helps to put the information into your long-term memory. Put what you have learned into your own words. *See Below R = REVIEW It is important to review the material to understand and remember it. Did you answer all of the questions and understand the information? Reviewing each time you study will eliminate the need to “cram” for a test. ) Circulars- Meaning and role of Circulars The technique is intended to help you read and better absorb and understand information (therefore, you will remember it better), so you’re not Just essentially memorizing math formulas, but figuring out the process and reasoning for information and complicated ideas. It’s essentially more interactive. Following this method allows students to use their memories to their full potential by creating a visual and auditory memory of the text as well as using repetition of the material as sort off rote style of memory.

It also has been proven beneficial for students to write out notes instead of highlighting them. Writing them out requires much more thought processing than the simple action of running a bright color over a few words. Students who utilize the USSR Method will also require less time tidying for a final exam since most of the textbook material has been stored into long-term memory. By taking the additional time to study by taking the steps in the USSR method the information you retain continues to be utilized throughout your study time converting over from short-term memory into long-term memory.

Once the information is stored in the long-term memory it because more easily accessible. B) Circulars Circulars or fliers are a highly effective way to communicate with employees or customers. Many companies use circulars to enforce dress codes and policies or invite employees to meetings or luncheons. Circulars can also be used as an advertising tool. There are a number of benefits to using circulars, but a circular must include certain features to be most effective. Additionally, distribution is important for circulars in business communication.

Benefits create a circular on their computer and print out multiple copies in 30 minutes or less. Circulars are also highly informative, depending on the level of information needed. For example, a company needs only a few lines of copy to inform employees about a seminar. Circulars can also be informal and non-obtrusive–people are free to read or ignore them. Identification Circulars in business communication must target a specific audience. For example, a circular inviting company employees to learn database management is geared toward marketing research managers and computer programmers.

A company that distributes circulars for its newspaper is targeting people who do not have a subscription. Writers who keep their target audience in mind will usually produce more effective circulars Features The most effective circulars usually have several key features. The most important feature is the heading, which targets a specific audience. “Need To Lose 10 Pounds This Month? May be an effective circular heading for a company selling diet products, targeting people who need to lose weight.

The heading leads readers into the body of the circular, which describes a particular offer, product or service in a bullet-point format. If people are interested, they will then look at the “contact information” or time and place of the sale, for example. Function Like other advertising pieces, a business circular will usually follow the AID (attention, interest, desire, action) principle, according to advertising expert Dave Dolan at developed. Com. The circular should be designed to attract attention with a throng heading or images.

It must then hold the reader’s interest and ultimately compel her to buy a particular product or service. Companies can enhance a reader’s desire for a product by making the circular believable. Giving the reader a reason to buy immediately will also increase her desire. Distribution to Consumers with the daily newspaper. Some business owners place circulars on people’s car windshields. There are also companies that distribute circulars door-to-door along with other offers. Businesses may include a circular in a direct mail package. All of these methods can be highly effective in reaching the consumer