Business Communication

Chances of misunderstanding and misrepresentation can be minimized with proper communication system. Motivation: Inappropriate or faulty communication among employees or between manager and is subordinates is the major cause of conflict and low morale at work. Productivity: With effective communication, you can maintain a good human relation in the organization and by encouraging ideas or suggestions from employees or workers and implementing them whenever possible, you can also increase production at low cost.

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Employee Satisfaction: It is through the communication that employees submit their work reports, comments, grievances and suggestions to their seniors or management. In order to understand and attain ‘Effective Communication’ one needs to understand the principles of effective communication. These principles briefly state how the information can become effective for the target group. They also tell about the style and importance of messages. These principles are commonly known as the 7 Co’s of Effective Communication. The 7 co’s of effective communication are the principles to compose effective written or oral messages.