Although the main challenge to this venture might be the existence of local butchers and convincing the customers that this products will be affordable. This would be easily overcome by the fact that we own the source of our raw materials and through proper effective awareness campaigns. 3 Problems and Solutions This product addresses the problems of doubts in the quality, source and hygienic conditions at which dairy, fish, grocery and green grocery products are made.
It allows the introduction of modern and safe methods of food preservation, packaging and distribution, assuring consumers of their health security. Elsewhere in the world, such structures are already in place and the culture and confidence has already been instilled into consumers and the entire populace. Still, only very few grocery ventures produce their wares, store It, distribute It and control the quality of their products. 4 Opportunity This concept attempts to displace entirely the already existing market for grocery and he other afore-mentioned products.
If successfully implemented, we would be looking at every household no matter how small. Every home that cooks food uses grocery, every occasion that sounds rapidly consumes our products. So It is not wrong to state that our market opportunity Is as large as the populace, and our target Is to reach their needs, to bring to their doorsteps the most dependent grocery and green grocery products. There are a number of competitive advantages of this system above already existing endures of this sort.
There are as follows: ; Availability of quality assured products: Our dairy farms, fish farms,livestock farms, fruits and vegetable farms provides quality controlled products which meets the standards we preach. ; Product Stability: With the available technology, we could preserve and store our products for as long as possible and they remain healthily edible. Other advantages remain deliberatively under healthy conditions and customer satisfaction units. 6 Business Model
Our products could be sold directly to customers from our outlets, paid on delivery or on before delivery by subscription. Our farm products also could be sold directly without been processed. All of our inputs and outputs are salable, even the by- products of our life stock could be used as manure for our crops. 7 Financial The basic costs inherent in this business will the cost of procuring the farm, seeds, fingerling’s, kids and the grocery preservatives and storage facilities. The total start- up funds required, will cost about one million naira (1 million naira).
