The two primary coffee brands in India are Bur by Hindustan Milliner and Nesses by Nestle India. BRB – retail volume share of 30% , Nesses-1 5%. Bur Roast & Ground – fresh ground coffee sales, Volume share of 26% Nessesg’s Classic and Sunrise – Instant Coffee 53% of retail value sales in 201; Bur (41 Lily and Lava are the premium coffees in India. Bur and Nesses offer differently priced products which cater to low price and premium tastes. Data Trends
Coffee chains have have brought in a culture in favor of coffee Convenience the main factor in driving growth in Instant coffee which is growing at 14% In 2011, on- trade coffee volume sales(hotels,cafes) increased by 7% whilst retail volume sales only increased by 6% Packaging changed to portray premium image – Bur Gold was also launched in a trendy triangular Jar with a snap-fit cap Growth Prospects : 1. Entry of coffee chains like Struck in India will change the outlook of the on- trade coffee area 2.
Forecast period retail volume CARR of 8%, mainly non rotational areas : North and North East India 3. Instant coffee will grow faster than fresh coffee at about 14% 4. Bur Exotica – The premium segment coffee brand is being watched closely to Judge the potential of such a product in India. Rural India however poses a much more tempting prospect for growth. 5. 3-Len 1 format of instant coffees being marketed by companies to exploit Intent In latte and cappuccino flavors. So far growth has been limited to 3% 6. Scope for growth In vending machine format – Newspapers
