Contemporary approaches to marketing

This tutorial letter should be read In conjunction with the my Studies @ unless brochure. As the honors subjects are offered online, It Is absolutely essential that you register for and use unmanly (see the my Studies Unless brochure for details) as well as registering for your Millie email address, as this will give you direct access you to perform tasks such as updating your personal information, submitting assignments, confirming receipt of assignments, obtaining assignment marks, obtaining examination time tables and results, Joining online discussion forums and many more.

Dear Contemporary Marketing Issues Student We are pleased to welcome you to this subject (MINIMUM – Contemporary Marketing Issues) in the B Com Honors degree and hope that you will find it both interesting and rewarding. We shall do our best to make your study of this subject successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignment(s) properly. You will receive a number of tutorial letters during the year. A tutorial letter is our way of communicating with you about teaching, learning and assessment.

Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, resources and assignments for this subject. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignment(s), preparing for the examination and addressing questions to your lecturers. You will also receive TTL 301 BEECHEN/2014 at the start of your year. Please TELLS in combination with this Tutorial Letter 101 as it gives you an idea of generally important information when studying at a distance and within a particular College.

In Tutorial Letter 101, you will find the assignments and assessment criteria as well s instructions on the preparation and submission of the assignments. This tutorial letter also provides all the information you need with regard to the prescribed study material and other resources and how to obtain it. Please study this information carefully and make sure that you obtain the prescribed material as soon as possible. We have also included certain general and administrative information about this subject. Please study this section of the tutorial letter carefully.

From the onset we would like to point out that you must read all the tutorial letters o receive during the year immediately and carefully, as they always contain important and, sometimes, urgent information. We hope that you will enjoy this subject and wish you all the best! 2 2. 1 The purpose of the learning is to provide the student with relevant competencies (knowledge, skills, norms and values) in order to interpret and apply fundamental marketing principles within the context of contemporary issues that currently impact on the world of marketing. 2. Learning outcomes After completing this subject, you should be able to: Identify the key contemporary marketing issues that affect business today.

It is imperative that you visit manias as soon as possible and register with the service. Once registered, you will be able to access the next in the series of tutorial letters (TTL 102) which will outline exactly what we expect of you as well as providing you with the first of your compulsory assignments (no. 1). 4. 2 Inventory letter At the time of registration, you will receive an inventory letter that will tell you what you have received in your study package and it will also show items that are still outstanding. Check the study material that you have received against the inventory letter.

You should have received all the items listed in the inventory, unless there is a statement like ‘out of stock or ‘not available. If any item is missing, you can the instructions on the back of the inventory letter to obtain the missing items. However, as this subject is available almost entirely online, you can access any missing study material via manias – see below. PLEASE NOTE: Your lecturers cannot help you with missing study material. Please contact the university – see Tutorial Letter 301 BEECHEN/2014. Receive a number of tutorial letters during the semester (Totals onwards).

These tutorial letters will not necessarily be available at the time of registration. As soon as they are available, they will be accessible on Malaysian and an announcement will be placed to this effect. For information on the various student support systems and services available at Unions, please consult the BEECHEN tutorial letter. VERY IMPORTANT: MILLIE E-MAIL ADDRESS Irrespective of whatever e-mail address you provided Unions upon registration, Unions will ONLY communicate with you using the Millie e-mail address which is based on your student number.

This email address remains with you for life. You MUST use this email address to view any correspondence from Unions, otherwise you will NOT receive any communication from Unions. To register for the Millie email account, visit this web page: http://Millie. NASA. AC. AZ 5. 1 manias Honors students are expected to have access to the internet and the web. All your tutorial letters and related materials and communications, will be made available to you via manias. Unions does make computers available to students at the main campus and at branches.

The manias learning management system is Unison’s online campus that will help you to communicate with your lecturers, with other students and with the administrative departments of Unions – all through the computer and the web. 4 TO REITERATE: We use manias to communicate with our students, so it is advisable that you sister with this service as quickly as possible and visit manias regularly to keep abreast of new developments or changes. Think about checking manias for any communication from the lecturer/Department before contacting us telepathically, as your query may already have been answered on manias.

To go to the manias website, start at the main Unions website, http:// womanish. AC. AZ, and then click on the “Login to manias” link on the right-hand side of the screen. This should take you to the manias website. You can also go there directly by typing in http://my. Unions. AC. AZ. If you should need to replace any of your study material, you can access this study material on manias. 6 to study and when. 7 7. 1 Assignments and learning Assignments are seen as part of the learning material for this subject.

The assignments are provided at the end of the document as Appendix 1 and Appendix 2 – more information on these assignments will be provided in subsequent tutorial letters. At an honors level, we expect you to do a lot more additional reading and research, beyond the basic readings that we have identified for you or that we require you to source on your own. Paying attention to the assessment criteria for each assignment will help you to understand what is required of you more clearly – it will be sent to you in a subsequent TTL.