An average high-street store in Spain expects customers o visit 3 times a year, but that figure will be up to 17 times for Ezra. And Ezra can offer considerably more products than similar companies. It launches about 30,000 model items . Annually compared with 10,000 items for its key competitors. Ezra is also good at the speed. The company can design a new product and have finished goods in its stores in four to five weeks; It can modify existing items in as little as two weeks. In my opinion, the key point of them is making more repeat visits.
For achieve this purpose, EZRA uses two methods- Shortening the product life cycle, “More model and sees quantity. ” Shortening the product life cycle means greater success In meeting consumer preferences. If a design doesn’t sell well within a week It Is withdrawn from shops, further orders are cancelled and a new design Is pursued. No design stays on the shop floor for more than four weeks, which encourages Ezra fans to make repeat visits. As you know, we can usually find that there are only two or three pieces of each model in Sara’s shops. And they won’t replenish when Its sold out.
Like the limited release of stamp Increase Its value. It has Increased more fans of Ezra by this way. The most Important Is that Ezra has the ability to recognize and assimilate the continuous changes In fashion, rapidly designing new models that respond to customer needs and wants. Ezra uses Its flexible business model to adapt to changes occurring during a season, reacting to them by bringing new products to the stores In a short time. For Ezra the keys to global competitiveness are the time factor and the ability to adapt the offer precisely and quickly to the customer desires.
I think this Is the reason why Ezra can be successful by meeting the “risk of centralization”. To visit 3 times a year, but that figure will be up to 17 times for Ezra. And Ezra can goods in its stores in four to five weeks; it can modify existing items in as little as two less quantity. ” Shortening the product life cycle means greater success in meeting consumer preferences. If a design doesn’t sell well within a week it is withdrawn from shops, further orders are cancelled and a new design is pursued. No design stays on model in Sara’s shops.
And they won’t replenish when its sold out. Like the limited release of stamp increase its value. It has increased more fans of Ezra by this way. The most important is that Ezra has the ability to recognize and assimilate the continuous changes in fashion, rapidly designing new models that respond to customer needs and wants. Ezra uses its flexible business model to adapt to changes occurring during a season, reacting to them by bringing new products to the stores in I think this is the reason why Ezra can be successful by meeting the “risk of
