Direct Response Sample 1 – Nally & Millie

A hard-sell yet friendly lead-in letter to a company press book targeted to high-end department stores.
Industries: Fashion, Apparel

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Dear Mr./Ms. [—–],

Bridge the gap between Contemporary and Missy with unique Nally & Millie Designs.

Exquisitely embellished tops, bold colors, trendy, modern designs – these are the qualities that keep 70% of Nally & Millie customers returning for more. With a strong loyal market in the Southern United States and a proven track record in meeting delivery deadlines to over 700 boutique stores, we’re proud to be the leader in embellishment design-works on cotton tank tops. In fact, we have the largest collection of fashion cross designs in the marketplace.

Nally Park’s keen eye for fashion trends makes our products the lead items on the floor, always meeting our customers’ needs for hip, high-quality clothes. Whether it’s novelty printed skirts, cotton tops and bottoms embellished with crystals or hooded jacket and pant sets in cotton and velvets, our designs are cute, fun and wearable for women in their 20’s, their mothers and their grandmothers.

Never stagnant, we’re excited about our forthcoming handbag line that will be designed by Nally and her design team in the U.S. and sampled in Korea. With previous experience designing handbags for DKNY, Antonio Melanie and Sigrid Olsen, Nally and her team have the perfect base from which to expand into eye-catching, embellished handbags for 2006.

We believe Nally & Millie would be the perfect compliment to the other items in your store, giving a unique option to your customers who may be looking for something new, trendy and comfortable. With our strong, loyal and ever-returning customer base we hope to increase your business. Please peruse the enclosed booklet to find out more about us. Or, to find out how to add Nally & Millie to your inventory, contact us directly. We look forward to hearing from you.


James & Nally