Delias market research

Consumer Income drives the business as well as the U. S. Economy. With customers being satisfied with their Income, they feel more secured about the economy, which means they would be less guilt of spending money. Consumer spending rose 0. 5 percent in the retail sector in 201 1, according to a statement from the U. S. Commerce Secretary Gary Locke. Consumer income has the power to how much Delia*s must succeed in today’s competitive market. Competition: Delia*s is a retail brand that primarily focuses more on teenage girls.

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Due to the fact that fashion is always growing, this industry is very competitive. Quality, location, price, and service are key principals of competitive factors. As of now, Delia*s compete against H, Forever 21, American Eagle, Firebombed & Fitch, and Hollister. They also compete for retail store sales with full price and discount department stores Like Mac, Bloodiness’s and Nordstrom. The highest-rated competitors are H&M and Forever 21 . H&M Is the second largest global clothing retailer that is located in 43 different countries.

They offer classy chic clothing to both women and men within the ages of 16-34. At the end of 2010 their revenue was totaled at 126. 97 billion. Forever 21 is an American chain of clothing retailers with branches in major cities in the united States, Puerco Rice, Canada, Europe, Asia, Latin America, and the Middle East. They offer trendy clothing and accessories for young women, men, and girls ranging from ages 13 all the way to 34, at low and affordable prices. They’re located in more than 400 stores in America. Another great competitor s Firebombed & Fitch.