Concerning the smoothness, three big companies are in the arena: Apple, Samsung again and ETC. In this hypersensitive market, manufacturers must Innovate and differentiate more than ever. Smoothness represent the fastest-growing segment of the cellophane market -?and will account for nearly half of all wireless handset shipments for all of 2012. Samsung successes and Ionians struggles in the cellophane market this year were determined entirely by the two companies’ divergent fortunes in the smartened sector. ” said Wayne Lam, senior analyst for wireless communications at SIS. Indeed, smoothness account for 54 percent of the total handset market in 2013, an expected sis as they were accounted 46 percent by the end of 201 2 and only 35 percent In 2011.
The reason of this growth Is that the price of smoothness have fallen and this will continue to rise. Apple, is a No. 2 overall global smoothness ‘market shares behind Samsung. Samsung and Apple combined, now represent over half of all smoothness worldwide, according to research from Strategy Analytics. But If we talk about the global market of cellophanes In general (traditional and smart phones): Samsung Is still number 1 . Since the end of 201 2, for the first time in 14 years, Monika Is not anymore at the top rank. The company is only the second one.
The success of Samsung comes from the fact that they produce dozens of new smartened models every year that address all segments of the market, from the high end to the low end. In this table, we can observe that Samsung and Apple ended 2011 In a battle for leadership in the smartened market, with only 1 percentage point of market share separating them. Nevertheless, in 2012 Samsung made significant gains in both the high end as well as the low-cost market with its Galaxy line of smoothness thanks to a wide range of products.
