The McDonald’s was a global giant strictly following the philosophy of standardization specially with its hamburger line. JEFF realized that It could attract customers with superior tasting products for more affordable prices due to their tight control over operations management. JEFF was also aware that the founders of Jollied (Tan family) had a family tradition (a capability) of making delouses food tailored for the needs (local tastes) of Filipino customer.
In conclusion, JEFF offered a more tailored menu with a sweeter hamburger, an Innovative chicken product, a kid-oriented chicken late In line with the preferences of consumers whereas McDonald’s did little or nothing to modify its products due to mainly its US based decision process. This might be, because the global operating competitor McDonald’s would jeopardize its brand image and values, if they would adapt local needs – the contrary applies for JEFF. The flatter organizational structure allowed JEFF to respond to market changes more quickly.
In addition being closer to the market as well as better connected (Many raunchiness were friends of Tan family) helped JEFF to establish themselves better. If’s managers knew that offering tasty hamburgers were not sufficient. They took the initiative to replicate and improve the McDonald’s operating structure so that Jollied became more competitive at store level. Lessons learned from the competitor at the early stages of the small food chain enabled it to reduce production time and ensure consistency and cleanliness of its products.
The combination of being the first in the market, service with innovative products and peeing new and efficient store at good locations allowed Jollied to expand the growing fast food market to new consumers. In addition, Jolliness’s organizational culture and philosophy summarized by ‘Five FSP’ (Friendliness, flavor food, fun atmosphere, flexibility in catering customer needs and focus on families) sustained the competitive advantage against competitors by enhancing the customer experience and optimizing processes to keep costs low and quality high.
Jollied Foods Corporation By differentiate especially with its hamburger line. JEFF realized that it could attract customers with had a family tradition (a capability) of making delicious food tailored for the needs with a sweeter hamburger, an innovative chicken product, a kid-oriented chicken plate in line with the preferences of consumers whereas McDonald’s did little or might be, because the global operating competitor McDonald’s would Jeopardize its Jiff’s managers knew that offering tasty hamburgers were not sufficient. They took the
