Nestle Pakistan Is a subsidiary of nestle S. A a company of Swiss orally headquartered in Peeve, Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges. For 5 years in a row, the company has won a place among the top 25 companies of the Karachi stock exchange. Headquartered in Lahore the company operates 5 production facilities. Two of its factories in Superhuman and Kickball are multi products factories. One factory in Islamabad and 2 in Karachi produce bottled water.
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Through Its effective marketing and vast sales and striation network throughout the country, It ensures that Its products are made available to consumers whenever, wherever and however. In the line with Nestleg’s global philosophy, Nestle Pakistan is proud of its commitment to excellence in product and safety and quality and providing value and services to its consumers. On the social front it is very responsible when it comes to environmentally sound business practices and corporate social responsibility. Nestle Pakistan operates In many ways but people products and brands are the main flag bearers of the company’s image.
Nestleg’s Vision At Nestle, we believe that research can help us to make better food, so that people live a better life. ” Mission Statement: “Nestle Is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestle contributes to your well being and enhances your quality of life. ” Nestle is not only Switzerland largest industrial company, but it is also the World’s Largest Food Company.
The mission statement emphasizes on the fact that Nestle products are available in nearly every entry around the world. Wherever one may live, only Nestle can provide the best and most reliable food and beverage products to meet his/her needs throughout the day, throughout the life. Especially, people on the move want to be able to find good food wherever they are, whatever the time of day. They are often reassured that they will find well- known brands out of home. This statement also reflects the image of high quality products that Nestle offers.
Nestle has the advantage that it offers caterers, fast food chains and other restaurants a complete range of high quality ingredients, base products and meal components, as well as leading consumer brands such as Unsafe. Quality Is the cornerstone of the success of the Nestle Company. Every day, millions of people all over the world show their trust in the company by choosing Nestle products. This trust comes from a quality image that has been built up for over a century. Therefore, the quality of the products ultimately enhances the quality of the consumer’s life.
In addition, the mission statement declares that Nestle has the ability to anticipate “… Consumers needs and create solutions.. Nestle has proven this ability a number of times by Introducing Pure Life in Pakistan proves the accuracy of this fact. In Pakistan, there was a need for safe and healthy drinking water and Nestle responded to this consumer need by introducing Nestle Pure life Finally, it is quite evident that the organization has actually implemented its mission statement in the business practices that it carries out.
Also, the mission statement has been an important guideline for any SIBS that the firm has started and this is portrayed by the success that each SUB of Nestle enjoys. How Nestle Define Marketing: Building customer relationship based on customer value and satisfaction is at the very heart of modern marketing. The two fold goals of Nestle marketing is to attract new customers by providing superior value and to keep and grow the current customers by delivering satisfaction.
Nestle defines marketing as: “A social and managerial process whereby individual & groups obtains good food and good life through creating and exchanging products and values” Principle: Nestleg’s business objective is to manufacture and market the Company’s products in such a way as to create value that can be sustained over the long term for warehouses, employees, consumers, and business partners. Nestle does not favor short-term profit at the expense of successful long-term business development.
Nestle recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust and that without its consumers the Company would not exist. Nestle believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the arm of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization.
Nestle is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. EXPANSION : The history of Nestle includes the development of many different products as well as acquisitions, mergers and the purchasing of shares in companies, mainly abroad. Over the course of the years, this enabled it to broaden its range of products and diversify its operations, while at the same time strengthening the economic foundations of the company.
Amongst the most important acquisitions were Carnation in Los Angels (milk, culinary products and pet foods) and more recently Row tree Mackintosh in York France (mineral water). Nestle, which does 98% of its business outside Switzerland, also has interests in non-food sectors, in cosmetics (a large share holding in L’Oreal) and ophthalmic products (acquisition of Alcoa Laboratories Inc. ) while continuing to give priority to food products. Marketing Mix: Marketing Mix is defined as a set of controllable tactical marketing tools that firm blends to produce the response it wants in the target market.
The marketing mix consists of every thing the firm can do to influence the demand for its products. The many possibilities can be collected into four groups of variables known as the four Up’s that are as follows: 1- PRODUCT: Product stands for goods and services that the company offers to target market. Nestle kit Kate is in four sizes including K. K Chunky, while Polo is in three sizes. The shape and the color of the Kit Kate and Polo are quite attractive for the customers. The labeling, packaging of the Kit Kate and Polo includes the Nestle brand and logo.