Pestel Analysis of the Motor Industry

Political pressure on Formula One has also strengthened abroad, with other countries gaining the right to host the races. The Asian Countries: China, Indonesia, Malaysia and Korea represent important markets for Formula One’s sponsors, the Tobacco firms AIM Is an Accredited Trade Organization for motorist UK Trade & Investment (KIT) AIM Is a member of the Confederation of British Industry (CUB) – provides members access to the “Voice of Industry.

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Other economic factors: Mergers and acquisitions reducing constructors and sponsors ; exchange rates National income ; Inflation ; Unemployment Interest rate -?4,500 companies involved in UK Motorist and Performance Engineering Industry 38,500 full and part-time motorist Jobs of which 25,000 are engineers ; Sources f research for industry to discover new markets and develop fresh opportunities 2200 companies achieved > 50% of their sales from motorist engineering and services (MESS), 75% of which were established between 1980 and 2000.

There are no genuinely ‘definitive’ current statistics available, despite endless requests over the past decade by AIM to Government – Department of Business Innovation and Skills – all of which have been rejected. The only definitive national figures ever produced were those in the Mica’s ‘National Survey of Motorist Engineering and Services (MESS) 2000’, which stated, at that date… Social First Concorde agreement of 1981 between FOCAL (Bernie Collections) and FIST (Max Moslem) sealed worldwide involvement.

Environmental ; Environmental issues and the impact of Fl is influencing the VIA ;Aligning the Formula One fuel regulations relating to future environmentally friendly commercial fuels. Planting 25 000 trees in Mexico, to recycle the carbon dioxide generated by the sport. WA-promotes & encourages energy efficient technologies in motorist through the Mica’s ‘Cleaner Racing initiative, first conceived in 2001 Other aspects Global warming issues Legal ; In 1997 Karee van Meier, the European Competition Commissioner, investigated the entrants that link Fl, VIA, Constructors and the Broadcasting companies.

This is where the floatation of Formula One was initially postponed. ; The European Working Time Directive was introduced on 1st October 1998. If employees took up there legal right to refuse to sign the waiver the viability of the industry could be questioned. Other Legal aspects Competition law ; Health and safety Employment law Book Martin Beck-Burring, Britain’s Winning Formula: Achieving World Leadership in Motorists, Macmillan business, Web http://www. The-aim. Com