Salon True Press Release Example

Announcement of honored position in client’s industry.
Industry: Beauty

FOR IMMEDIATE RELEASE

Salon True Chosen by Shu Uemura as Launch Salon
Cutting-edge salon is one of 70 American salons introducing innovative Japanese hair care line.

LOS ANGELES, CA, September 12, 2007 — Salon True has been chosen by Shu Uemura to be one of only seventy salons in the country to exclusively launch the full line of Shu Uemura hair care products. Recognized by the President of Kerastase and Shu Uemura as one of the top salons in the nation, Salon True will be the only salon in the San Fernando Valley to carry the Shu Uemura line.

Shu Uemura Japanese hair care products, which balance nature, art and science, are launching in America first, before any other country. With over 250,000 salons in the nation, Shu Uemura has chosen only 35 salons in the East and 35 salons in the West to carry their new hair care line. Los Angeles boasts two of those 35 salons, one in Beverly Hills and Salon True in Studio City.

“Salon True is just over a year old,” says Mark Turner, co-owner of Salon True. “To participate in the product launch from a world renown company such as Shu Uemura is an absolute honor. We’re thrilled that they’ve chosen Salon True as an appropriate fit to their image and we’re confident that their products will enhance our customers’ salon experience.”

Since it’s own launch in February of last year, Salon True has continually participated in prestigious promotions such as the 2006 Grammy gift bag and the 2006 “Everybody Wins At The Oscars” gift bag, which honors the non-winning nominees.

About Salon True
Owned by internationally renowned stylists, Mark Turner and Elia Manoil, Salon True is a professional hair salon with a hip-lounge setting located in Sherman Oaks. Through artistry, expertise, and communication, Salon True stylists are dedicated to working with their clients to achieve the exact look that best suits them and their lifestyle. More information can be found at www.salontrue.com.

About Shu Uemura
Shu Uemura revolutionized the world of make-up in 1958. Since then, he has created new standards of beauty. Confidence in the power of nature and science is brought together with the passion and sensitivity of an artist. The perfect balance of nature, art and science constitutes the unique world of Shu Uemura. A half-century since the debut of the brand in Tokyo, his revolutionary vision continues to guide his quest toward ultimate beauty in the art of hair