Elements of Marketing

Author: \ December 18, 2017 \ Marketing, Markets \ 0 Comments

The most widely accepted definition Is that of the American Marketing Association, the professional organization for marketing practitioners and educators, which defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”

Elements of Marketing

Marketing Research

Marketing Is by definition a process of planning and executing to meet consumer deeds.

It understands what are actual consumer wants and needs. Marketing research Is the process In which collection of data by systematically helps to Identify consumers needs.

The Four As

The heart of marketing strategy is the development of a response to market palace. Marketing by definition explains the concept of execution, pricing, promotion and right placement of goods, ideas and services. To respond to customers, a good organization develop product according to willingness of its purchaser, identify appropriate place for availability and finally and promote Its product to create military in Its customers mind.

Product, Price, Place and promotions are four As of marketing which are use many organizations to define Its marketing strategy.

Product: Product represents goods, services, or ideas offered by a firm.

Price: Price focuses on what customers are willing to pay for services. What price actually suits to consumer to buy goods? A company provides good or services and a customer willing to exchange dollars to satisfy its needs.

Place: Place represents the way or specific area in which company will distribute its goods or provide services to its customers.

This decision company takes after careful and effective marketing research.

Promotion: The final P represents promotion. Historically it is renowned with advertisement which Is mean marketing. Promotions activities Involve creating awareness in consumers mind to understand how they can meet their needs. Second approach Is to define Steps Segmentation: It is Process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics or common needs and desires.

One of the main reasons for using market segmentation is to help companies to better understand the needs of a specific customer base. Mass marketing assumes that all customers are the same and will respond to the same advertising. By looking at ways in which potential customer groups are different from each other, the marketing message can be better targeted to the needs and wants of those people. Market segmentation strategies that meet these criteria can cover wide range of consumer characteristics. Subsets may be defined by basic demographics like age, race, or gender, for example.

Other qualities, eke educational background or income can also be used, as can location. Some of the potentially most powerful variables by which to segment a market are behavioral ones, including social class, lifestyle, and interests. While market segmentation can be done in many ways, depending on how you want to slice up the pie, three of the most common types are: Geographic segmentation: Geographic segmentation based on location such as home addresses, region, density Demographic segmentation: Demographic segmentation based on measurable statistics, such as age or income.

Cryptographic segmentation: Such segmentation which is done by using variable such as life style of the people, occasion, loyalty to the brand Selecting target market segments The different ways of selection are

* Undifferentiated or mass marketing

* Differentiated (segmented)

* Niche marketing

* Micromanaging

Target Marketing:

Target marketing is also known as niche marketing. Once segmentation has been done the marketer need to evaluate such segment to decide which segment to target. Target marketing involves breaking a market into segments and then concentrating our marketing efforts on one or a few key segments.

It can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.

Marketing mix: A marketing mix includes those controllable factors that have been chosen to satisfy customer needs. The eight controllable factors are product, price, place, promotion,

Positioning is the development of a service and a marketing mix to occupy a specific lace in the minds of customers within target markets.

Dewars – Analysis of the Integrated Marketing Plan

Author: \ November 28, 2017 \ Marketing, Markets \ 0 Comments

The Dear’s brand faces the real possibility of extinction If It does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, it is aging and currently has no successor. The task at hand is the retention of its loyal base while securing a new one. The image of the brand must be preserved in the eyes of each respective group at all times; therefore, any promotional campaign must deliver a distinct message to each group and reach each respective group in a way that does not reach the other – a infusing image may alienate both groups.

In both instances the messages will convey the message that Dear’s is a premium brand. This paper starts by analyzing the current situation and then goes on to discuss the objective, strategy and target audience of Dear’s brand. It then does a detailed analysis of their MIMIC and finally gives an opinion of the plan related to the stated objectives.

Current Situation United Distillers (LID) is the owner of the Dear’s brand, and the leading international producer of both Scotch whisky and gin. The company employs 10,000 people. The United States Is the company’s mall market for the product.

While It Is profitable, it Is also the one In which legal constraints with regard to the sale, promotion and distribution of Its product are most complex. The parent company has not supported its brands with new, cutting edge advertising. And hence the brand Is now In between the maturity and declining stage of product life cycle. A 1993 Simmons Marketing Research Report revealed that the lowest infiltration of Scotch whisky was in the 18-35 age groups. It also indicated that the 18-35 age groups represented less than 28% of all Scotch drinkers but accounted for 36% of the population.

In the United States there has been an ongoing trend to consume less and less hard liquor over the past 15 years. There are several reasons for this. Social attitudes with regard to the alcohol consumption have Increasingly rolled and, as a result, It has become less and less socially desirable to consume large amounts of alcohol. The population has become more conscious of leading a healthy lifestyle.

Unfortunately lifestyle. Alcohol, particularly dark spirits, are perceived to be higher in calories than light spirits. Politics has also made the sale and distribution of alcohol difficult and ACH state sets it own laws in this arena.

Dear’s is managed by the Sheffield and Somerset (S & S) group within the United States. In the early sass DU managers started to realize that Dear’s sales and market were declining. Jamie Prussia was hired about a year ago as senior brand marketing manager for Sheffield & Somerset (S), which is a Joint venture between DU and Meet Hennessey Louis Button (LIVE), and distributor of Scotch in the U. S. She and her boss have been working very closely with their advertising agency, Leo Burnett C. (LBS.), to come up with new ideas to reposition Dear’s Scotch whisky.

One of the noticeable trend of Dear’s was that while there had been an increase in the sales (in the last 4 months), there was a slight increase in the market share. Objective The Dear’s brand faces the real possibility of extinction if it does not act quickly to Strategy Dear’s is far from the minds of the younger generation, because of its current image as “dad’s drink”. Therefore Dear’s needs to reposition scotch as a relevant and accessible drink for a new generation of drinkers. Dear’s can expand its market into the younger generation if it can change the image of scotch and, more importantly, the image of the brand.

S’s strategy is to develop Integrated Marketing Communication Plan to persuade new set of young consumers while retaining the old set of loyal mature consumers. Target Audience Dear’s has a solid reputation among its core customers; this set of customers considers the brand a premium one with a sophisticated image. Past research into life-cycle patterns of liquor consumption showed that liquor preferences frequently altered among consumers in their early twenties and thirties (21-34), and stabilized during their later years. 5-34 age groups was defined as young transitional” who were still striving for their goals, still making choices, beyond college behavior and drinking habits and willing to embrace change with that had already been achieved by the older set- independence and individuality. Therefore, it is easier to generate new consumers from the younger generation. But for the younger generation, scotch is not a popular drink. Brand Re-positioning considers the brand a premium one with a sophisticated image. Reinforcement of that message is needed with this group. Unfortunately the image is poor among its intended target set.

They cite the taste, caloric content and staid image as reasons for not purchasing the product. Any new marketing campaign must address these issues in order to achieve a breakthrough in this target segment. When defining Dear’s sphere of competition, one could safely assume that it is competing with all other hard liquors for a share of the consumer’s entertainment dollar for alcohol; therefore, the brand must not only take this into account when designing and implementing a communications messages but also when it comes under attack from any of these forms of alcoholic drink for a share of the consumer’s Penn on liquor.

The brand must understand where in fits into this constellation of beverages as well as how it penetrates more deeply into this marketplace. Integrated Marketing Communication Plan Throughout the sass, Dear’s successful marketing campaign, concentrated on the type of people who drank the product, rather than the product itself. This approach made the brand the leader in the market. In the sass, Dear’s marketing agency sought to differentiate the product by emphasizing its Scotch heritage by adding the Legends campaign. By running two different campaigns, Dear’s differentiated itself eased on both tradition and achievement.

As a result Dear’s Scotch has been conceived as a prestigious, premium blended whisky. Dear’s became a recognized brand in the U. S. And it is associated with prestige and quality. Dear’s can expand its market into the younger generation if it can change the image of scotch and, more importantly, the image of the brand. By adding youthful components into advertising, it might be possible to change the image of scotch. Traditionally, the media mix for advertising distilled spirits was mainly magazines, followed by outdoor billboards and newspapers. Ambition of these tools, will be helpful to reach the desired target group effectively, but, will be another challenge for I-ID.

The issues will be how to execute these campaigns so that the necessary support from the trade can be obtained, the proper image can be presented, and that the legal restrictions are satisfied. Issues There are several other issues and challenges to consider including the running of two different campaigns (with a limited budget), evaluating the impact of these new promotions (to understand the effectiveness of them), and the allocation of resources.

Spending more money and efforts on the current consumer group will increase the sales short term, but it will only delay the current problem. Alternatively, concentrating the marketing efforts on the younger generation will return results in the long run. However it won’t be clear if the campaign was successful or not. Dear’s is regarded as a deluxe brand based on its price and prestige. Decreasing its price will make it more accessible but will take Dear’s deluxe image away. Therefore, altering pricing wouldn’t be a good strategy.

Dear’s current and target consumer groups, generally, consume alcoholic drinks in efferent types of settings. While the current generation prefers quieter bars, the younger generation’s preference is for noisy and crowded pub/club kind of environments. Once all of the above is put in order, DU will need to overcome the “strong taste” barrier. The younger generation doesn’t find the taste of scotch very attractive. Focus group results have shown that people in their early ass were not ready to “embrace Scotch values” as their lifestyles constantly change. Young transitional”, the group between 25 and 34, are the real target of Dear’s.

As they realize their purpose in life, their choices start to clarify. One of those purposes is to be seen as mature. Dear’s has already established this mature image. The theme, “accessible and positive maturity” developed by Forbes Consulting Group, target both generations without separating them. Traditionally the brand has taken a conservative approach to its advertising, using print advertising as its desired medium of communication.

Pros: Print advertising in magazines is successful in delivering a specific message to a medium but the selection of the magazine can also reinforce the image of the product. Cons: The downside is the higher cost. To advertise in newspapers and outdoor is sees costly than in a magazine; however, there are serious drawbacks. Firstly the print quality is poor. Secondly, clutter is high – as consumers see many advertisements, their power of information retention and remembrance goes down.

Since the company embarks on acquiring a new customer segment which is substantially different from its existing one, care must be taken to prevent any overlap in exposure in diverse messages. For any retention campaign, magazine print advertising should be the mainstay given its ability to target very select audiences and to protect a brand’s image. It is essential that the print messages only be received by their intended audiences and not the other group because exposure to both messages could either confuse the positioning of the brand in the mind of the recipient or make him reject the message entirely.

The brand has recognized the need to employ innovative methods of attracting new customers. I feel that On-site sampling opportunities are an effective way of building awareness of the brand. Not only will the brand representatives be able to address any concerns of taste with the bar patrons but also be able to demonstrate the types of sixes that would work well with Dear’s. This level of face-to-face interaction can work to build trust with the target and is something that cannot be achieved through print.

When our intended target segment sees pleasant, articulate and eloquent people enjoying Dear’s, there can be a positive spin-off in the form of aspiration’s sales where the potential consumer might perceives himself be more like the brand representative. On-site promotion can influence the target to purchase Dear’s in a location where the product is readily available. There are many advantages to this. First of all, the cost per event is reasonable. Secondly, the presence of brand representatives and Dear’s posters, coasters and table tents will help exclusively focus on the potential target by working as a POS (Point of Sale).

The reaction of the subject to the product can also be gauged, reported and researched. The addition of a senior brand marketing manager is necessary if the company is to execute an acquisition campaign that will rely heavily on on-site promotion to stimulate trial and re-purchase of the brand by innovators and early adapters. Although this brand manager has considerable experience in onsite promotion in rockery stores, alcohol may prove far more challenging given the social attitudes and legal constraints that surround it.

To counter that, the company has maintained a promotional agency to manage the on-site promotions. This promotion agency is events are to be staged. Conclusion It is evident that we know too little about it. More information is required prior to embarking on an aggressive sales campaign. It is imperative to understand why the consumer chooses one type of liquor over another and one competing brand over another. For example, Tequila has been the one type of hard liquor that has enjoyed popularity over the past decade, translating into higher sales.

Extensive research to gain insights into the popularity of tequila and the steps taken to ensure that the popularity would be desirable could be incorporated into our own marketing campaign. Besides, what evaluative process (while making a purchase decision) the consumer employs when evaluating choices among hard liquors and other competing brands of scotch is pertinent. Other information like social factors which can influence a purchase decision should also be sought. The question of consumer research into the buying patterns of the acquisition segment must also be discussed.

Launching a programmer without conducting research could provide the company with additional revenues more quickly but could also refrain from opening a window of opportunity to gain a foothold in a new, potentially sustainable segment in a region of the country that accounts for the highest number of sales.

Preliminary measurement of the onsite trials is a necessity which can be best achieved by monitoring sales on Dear’s in sites chosen and neighboring bars immediately after an event is staged. In this manner the company can monitor to hat extent the trials have stimulated further purchases.

Business and Diagnostic Testing

Author: \ November 7, 2017 \ Business, Corporations \ 0 Comments

Nonage Technologies, Inc is a life sciences start-up based on nanotechnology. The firm was founded by an unusually large number of people; five employees of the Eastern Institute of Technologies Advanced Materials Sciences Lab (AIMS). The founders worked in deferent sections of AIMS, but they were working on a set of technologies that were linked in the human genome project. Together, the founders developed techniques and compounds that caused the genes to ‘stretch out and straighten up’ making it much easier for labs to do the cutting and manipulation that Is required In diagnostic testing.

Nonage planned to use this technology, which Is owned by the Eastern Institute of Technologies, to begin to sell the patented substrate material to diagnostic testing labs around the world. As the business model of Nonage formed, the founders decided to equally split the equity among the five members and all of them would have the same salary of $120,000. Will Tompkins, one of the founders, was named the CEO. In the first year, Nonage secured the required intellectual property to the technology by offering the Eastern Institute of Technologies 15% in equity and a 3% royalty on sales.

Will Tompkins used one of his contacts, an active angel investor, to obtain the angel funding of $600,000 at $2. 25 million post-money valuation. The value proposition, customer segment, and revenue streams are fairly straight forward. Oneness’s technology offers their target customers, diagnostic testing labs around the world, an easier and faster way to complete diagnostic testing. The sales of the substrate material will provide Nonage with its source of revenue.

Currently, Nonage is trying to recruit Page Miller, a Havana Business School graduate who has been doing some consulting for Nonage. Additionally, Nonage is in their Series A funding. Nonage is looking to raise $10 million which will be sufficient to fund them for 18 months, to prove their technology, and to get them to a pilot production. At a meeting with a venture capitalist, Nonage learned about the issues Vs. have with the firm. The first concern the Vs. have involves the founding team.

The founding team is quite large, five members, and all of the founders are pure scientists with little to no business experience. Generally, the Vs. invest in technology based start-ups with a founding team of two to three members. Usually one of the founders has had experience driving the centralization of technology, typically as a Chief Scientific Officer at an established firm. The unique size of Oneness’s founding team and their lack of experience Is an area of worry for the Vs.. The Vs. are also concerned about the founding team’s decision to compensate all founders equally.

The scientists are splitting the equity evenly and are receiving a salary of $120,000 which Is, at a Mullen, $30,000 more than the annual salary of their former Jobs at AIMS. Vs. believe the founders and future employees should be compensated based on their deed value to the company; a strategy commonly practiced In the business world. Typically, biotech Coos have a higher salary and will retain about 2. 5 times as much equity as UP;level founders. The Vs. think Will Tompkins should be compensated more and the rest of the founders should be compensated less.

Nonage needs to address the Vs. concerns in order for Nonage to be a viable company. Page Vs. concerns. The founders have little to no background in business and have not been very professional as a team. In business, team members communicate and are not afraid to disagree with each other. With Nonage, the founders want to make everyone happy. The scientist agreed to compensate equally since it would have been disruptive in their opinion to try to determine equity share and compensation based on a more complicated set of principles.

Members didn’t want to upset the rest of the team. Additionally, the founders are already having disputes about how to compensate future employees. Nonage needs someone with business experience who can be professional and focus on the goal of the company. Page Miller has the business experience and personality Nonage requires. The only complication is re compensation of $175,000 in salary and 3% of the company equity. Page Miller can lead the company through the disagreements and difficult challenges they will face in the early stages of development.

Will Tompkins does not have enough experience to lead the company and commercialism the technology. The CEO should instead be Page Miller, who is more qualified than Tompkins. Instead of increasing Tompkins salary and share of equity, Nonage can compensate Miller. Installing Miller as the CEO will help solve the CEO payment issue and the lack of business experience found at Nonage. At present, the founders may not be happy about their smaller share of equity and potentially lower salaries, but in the long run, the action of making Miller CEO will pay off.

Miller has valuable knowledge of in counterclaiming technology and running a business, and can guide discussions on the hiring process, the potential compensation policies, the company goals, and company culture. She will also bring the professional touch Nonage needs. Miller is also one of the few people familiar with the technology and business ideas of Nonage since she has worked with Nonage in the past. Without Miller, Nonage may not get the funding they need to continue as a company.

Another top priority of Nonage is proving the technology. This can’t be done if there is no funding for the Vs.. In the future, Nonage should conduct more market research on diagnostic tests. Currently, Nonage has a simple value proposition with a very general customer segment. Nonage needs to identify specific customer segments of high growth and low competition. Research in other value propositions such as cost and accuracy will help also Oneness’s profitability.

Health and Wellness Care

Author: \ October 18, 2017 \ Advertising, Business, Industry, Marketing \ 0 Comments

Full brochure to use as leave behind and at speaking engagements. 
Industry: Health & Wellness
(Not yet launched – company name obscured at request of client)

PAGE 1

About Us

We are an advisory and advocacy company born from the understanding that researching, creating and implementing a care management plan can be overwhelming for anyone, at any age.  We ease this process by providing appropriate recommendations from which clients and their families can make informed choices.  We developed The XX Approach to go beyond medical models in order to meet the needs of the whole person.  Our corporate offices are located in New York State, but we have advisors and advocates available to us nation-wide.

How we work.

As advisors and advocates, we provide care management recommendations based on what’s most important:  the needs and desires of the individual. We work with our clients and their families to design and implement an innovative care plan unique to each person.  Our goal is to support our clients in making the most appropriate decisions possible.

The XX Approach examines the most important aspects of an individual’s life in order to clearly understand his or her specific needs and preferences.  We look at the whole person: where they want to live, what they want to do and what resources they need.  Then, to save our clients and their families’ time, we review all the possibilities and recommend a number of suitable care management options tailored for the individual. With this information in hand, our clients are able to make informed decisions with reduced anxiety.  Once the chosen plan is implemented, we even monitor the living arrangement to ensure the person is receiving the best care available to them.

With our help, clients and their families are able to make comprehensive short and long term care management plans with less stress, stronger crisis prevention and more peace of mind.

PAGE 2

“What is The XX Approach?  How does it work?”

We understand that every person – and every situation – is unique.  We developed The XX Approach so that we could truly tailor our recommendations to each client in the most comprehensive and efficient way possible.

Through The XX Approach, we a) gain a complete understanding of our clients and their desires, b) provide a complete range of alternatives from which they can choose and c) develop a plan to meet those goals.  The XX Approach also allows for maximum flexibility in our recommendations so as to continually meet the changing needs of each client.

There are five essential parts to The XX Approach:

1. Comprehensive Review.

In order to be a successful advisor and advocate to our client, we must fully understand their life situation, needs and desires.  We do this by reviewing the 10 most important areas of the client’s life: mental, physical, social, financial, legal, death preparations, location, environmental, leisure and spiritual.

2. Facilitation.

Planning care management can be emotional not just for the elderly client, but for the family as well.  We facilitate communication between all family members for smoother, less stressful interactions.  Everyone wants what is best for his or her loved one, and discussing the situation with a third party often brings families closer together.

3. Recommendations.

With a clear picture of the individual’s needs and preferences, we then thoroughly research our resources to determine the appropriate recommendations.  Presented with several options, the client and family can make an informed decision for the proper care management plan.

4. Implementation.

Once the care management plan is chosen, we help the client and family put the plan into action.  We can make calls to the facilities, make appointments with the professionals and even arrange transportation.  Or, we can provide the current care manager with all the pertinent information so they can make arrangements.

5. Ongoing Support.

In order to ensure the client is receiving the most appropriate care and services possible, we monitor the living arrangements and procedures, holding agencies and facilities accountable for their services.  As the needs and desires of the client change, we provide further support and adjusted recommendations.

PAGE 3

The Comprehensive Review

The goal of the Comprehensive Review is to understand the whole person, so we can recommend plans that meet all of the individual’s needs, not just some of them.

There are 10 essential parts to the Comprehensive Review:

1.  Mental Health.

Understanding our client’s mental health is essential to understanding what they want, what they like and what their intellectual, emotional and creative needs are.  We obtain this information through our interactions with them, sometimes in a variety of settings.  Additionally, with the client’s permission, we like to speak with family members, friends and others who are important to our client and his or her care.  Professionals are consulted for specific expertise when appropriate.

2.  Physical Health.

Understanding our client’s physical health helps us to determine any additional assistance they may need, including adaptive equipment, home modification or other aids.  As with mental health, professionals are consulted when appropriate.

3.  Social Support.

Knowing our clients inner circle of people they trust helps us understand their support system.  With the permission of the client, we speak with their family and friends for additional insight into developing a plan.  These insights reinforce our direct interaction and enable us to be an effective advocate.

4.  Financial Comprehension.

Constructing any type of plan involves consideration of the available finances and care management is no different.  Understanding a client’s financial situation helps us to develop a practical and sustainable plan for that person.  Additionally, as an advocate, we ensure there is appropriate financial planning in place for their expectations.

5.  Legal Plans.

With the wishes of the individual put into legal form, major emotional and financial crises can be avoided.  Though we do not prepare legal documents (i.e.: living trusts, wills, advance directives, etc.), we do ensure that our clients have adequate planning in place that is consistent with their wishes, including these documents.

6.  Preparing For Death

We know this can be a sensitive subject for most people, yet it is something that needs to be planned for.  We can assure our clients, though, that once they express their desires and know those desires will be met, there is typically a sense of great relief, having taken care of the tough questions.  The whole family will benefit emotionally and financially from making these preparations now, rather than avoiding the issue, which can lead to potential crisis later.  In fact, many times we are able to take what could be emotional and divisive issues and turn them into areas of strength for our clients and their families.

7.  Location

Leaving or changing one’s home can be emotional at any age.  To assist with a less stressful transition, we look at the geography, property and location to make sure that the best possible solution is found for the client’s happiness.  We don’t just look for a location that meets the medical needs of our clients; we want them to be in pleasant surroundings with easily accessible resources.  A Care Manager is typically no more than 22 minutes away.

8.  Environment

Environment refers to the actual residence the client lives in.  Typically, the kind of support services needed dictate the type of property chosen.  Again, this is done in a comprehensive fashion taking into account all 10 areas of the client’s life.  With support services close by, emergencies can be minimized and handled immediately when they do occur.

9.  Leisure

Constructing a plan doesn’t exclude the fun stuff.  In fact, participating in activities and hobbies is essential to improving quality of life.  Instead of feeling lonely or isolated, individuals enjoying themselves in a group activity often experience improved self-esteem and energy.  It’s an area often neglected, but as an advocate, we offer added value by providing recreational ideas consistent with our client’s wishes.

10.  Spiritual

Our belief systems are our anchors in life, especially during times of great change and upheaval.  Understanding and supporting the belief system of our clients helps us make recommendations that are consistent with those beliefs and desires, smoothing an otherwise difficult transition.  Spirituality completes the support system that is essential for a successful care plan.

PAGE 4

“Why should we use XX?”

There are many benefits to working with us for your care management needs.  The XX Approach was designed to save you time and alleviate stress while still meeting the unique needs of the individual.

Crisis Minimization.

Our Comprehensive Review covers all the important aspects of the elderly client’s life, decreasing the possibility of any crisis in those areas (financial, emotional, health-related, placement related, etc.).

Less Familial Stress.

Our Family Facilitation takes the pressure off the family as they approach a loved one to talk about difficult subjects.  The elderly client is also more likely to be forthcoming with an advocate about issues that may be too embarrassing or too emotional to discuss with the family.  Through this facilitation, important information is still communicated and implemented, consistent with the client’s expectations.

Save Time.

We save you time, stress and anxiety by utilizing our knowledge and familiarity with the care management field in order to offer comprehensive tailored recommendations.  We also assist in the implementation of the chosen direction, allowing you to focus on other important matters.

Secure Decision-Making.

Our comprehensive recommendations enable you to feel secure in your decisions.  You are choosing from only the best available alternatives.

Client Life Enhancement.

Implementing a plan that places the needs and desires of the client first often enhances their quality of life by maximizing their self-esteem and independence.

Peace Of Mind.

The family can rest easy knowing that their loved one is not only receiving the best care possible, but that we are constantly monitoring the plan for any needed adjustments.  The client feels safe knowing an advocate has their best interests in mind.

PAGE 5

“What makes XX unique?”

This is an important question, one that we get asked often.  Here are just a few of the reasons why we are unique:

The XX Approach.

We view the whole person and provide complete recommendations tailored for their specific needs and desires.  Our approach is not built on a medical model.

Custom Care Management Plan.

We know that every person, family and situation is different.  That’s why we developed the Comprehensive Review as part of The XX Approach; so we could tailor each care management plan to each individual’s needs.  Our clients aren’t numbers, they’re people.

Supervision Model.

These are difficult decisions and that’s why we don’t just leave it to you to figure out for yourself.  Our model includes structured supervision, collaboration and discussion.  This is how we ensure consistency in meeting the needs of our clients.

Our only compensation comes from our clients.

That means we aren’t obligated to anyone else but our client and their family.  We refer individuals to specialists, but we don’t receive commissions from them.  Every action and recommendation we make is in the best interest of the client.

Our clients stay independent.

We understand the desire to stay autonomous – no one wants to be baby-sat.  We strive to keep our clients as independent as their needs and desires allow them to be, keeping them active and happy.

We can help a little or a lot.

Depending on the life situation of the client, they may need a little help or a lot of guidance.  We can assist with a single task such as finding a daily care manager, or we can oversee the entire process.

Care Managers are available nationally.

We have care management in place across the nation. Good care managers should be close to their clients, so it is our goal to have a care manager less than 22 minutes away.  Family members can rest easy knowing someone is nearby to provide support for their loved one.

Nally & Millie Brochure

Author: \ October 18, 2017 \ Business, Design, Industry, Marketing \ 0 Comments

An informative Press Book highlighting the owners and the company in a professional, approachable style. Accompanied by lead-in letter.
Industries: Fashion, Apparel

COMPANY PROFILE

Founded in 1999 by co-owners James and Nally Park, the Nally & Millie label combines James’ management expertise with Nally’s talent for unique, trendy adornments.  With designs strong in novelty and embellishment driven tops for women’s contemporary wear, Nally & Millie bridges the gap between true Contemporary and Missy. By covering a wider market of 20’s and up, even younger customers can afford the moderate prices that are generally higher than most retail prices in the junior’s market.  Nally’s feminine and light-hearted designs incorporate bold colors and embellishments like crystals with everyday wear to create unique yet practical women’s tops.  With clothing that ranges from tops to print skirts to pant and hooded fleece sets and more, there’s easily a thousand pieces in the collection.

Nally & Millie designs, cuts, sews, embellishes and finishes in-house, including details that are so intricate they’re done by hand.  Proudly not a cookie-cutter operation, Nally & Millie still keep in-house production capabilities for quick deliveries to boutiques and small production runs.  With on-line EDI capabilities, Nally & Millie maintains reliability in meeting delivery deadlines.

As a popular niche market supplier, Nally & Millie boasts an impressive shipping rate of $500,000 to $1,000,000 monthly in 2006.  For the last five of their seven years, Nally & Millie has grown 20% every year, selling mostly through independent boutiques in the U.S. and Canada.  With over 700 stores selling Nally & Millie, their strongest market is in the Southern United States and more than 70% of the business is gained from returning customers.  Their creative and financial success has led to some free publicity in local magazines and an appearance from Nally on Dallas ABC morning television.

OWNER PROFILE: JAMES PARK

James Park, President/Owner of M.X.F. Designs Inc. (dba) Nally & Millie

Originally from South Korea, James immigrated to the United States at age 13 and discovered his passion for business and technology at UC Santa Barbara where he received his B.S. in Engineering.  After excelling in retail sales and management in the personal computer industry throughout the mid-to-late 80’s, James became the co-owner of a consulting and software developing company that focused on production tracking and management.  With a strong determination to understand and utilize all aspects of the business world, James also trained in an import/export company in production development and marketing.

In May 1994, James’ dedication to excellence finally paid off.  As co-owners, James and Nally opened the wholesale and retail store, “Minha’s” in the Los Angeles Garment District.   Carrying woman’s clothing, accessories and fashion shoes, the company incorporated as M.X.F. Designs Inc. in 1999 and began making specialty items under different labels.  The undeniable popularity of these items inspired them to create the Nally & Millie label which has since grown into it’s own success. A driving force behind the smooth operation of Nally & Millie, James is responsible for all managerial duties of the business – personnel, accounting, computers, information management and supervision of customer order processing and shipping.  A dedicated businessman with great respect for his wife’s talent, James ensures that Nally’s unique designs always meet their destination and delivery deadline.

OWNER PROFILE: NALLY PARK

Nally Park, Designer/Owner, M.X.F. Designs, Inc. (dba) Nally & Mille

An immigrant from South Korea at age 11, Nally learned the art of self-reliance early.  She began working in retail, sales management and merchandising while still in high school, developing an eye for fashion and design over the years at companies like Judy’s, Contempo, Bullock’s Wilshire and Ms. Amber’s in Hollywood.  Determined to get a well-rounded on-the-job education in business and design, she also worked for an independent high-retail Boutique covering every area including buying.  Immersing herself in this industry infused her with a keen sense for fashion trends, current ones as well as the creation of future hits.

In May 1994, Nally’s fluency in fashion retail combined with James’ management expertise when they opened and co-owned the store “Minha’s” in the Los Angeles Garment District.  Successfully selling women’s clothing, accessories and fashion shoes (retail and wholesale) led Nally and James to incorporate as M.X.F. Designs Inc. in 1999.  It was at this time that Nally’s creativity and heightened awareness of upcoming popular fashion exploded.  She began making specialty items under different labels that sold as quickly as she could make them.  From this success, Nally & Millie was born.

Through diligence, hard-work and hands-on involvement, Nally designs and supervises all phases of production at Nally & Mille.  Integrating novelty embellishments on women’s tops is her specialty, but she never loses sight of practicality.  She ensures her clothing is not only unique and creative, but also wearable and washable, creating trends that will last.  Her success is evident, having been nominated for the Atlanta Diva Award and twice nominated, once awarded for the WWD Dallas Fashion Award in the Junior Contemporary category.