Just Dog Clothes Press Release Example

News linking clothing line to current events.
Industry: Fashion

FOR IMMEDIATE RELEASE

JustDogClothes.com Launches Large Dog Winter Wear To Address ASPCA Advisements
Protecting pets from the elements with functional fashion is a priority for dog clothing manufacturer.

With record-breaking snowfalls on the Eastern Coast of the US, the demand for practical dog clothing has increased. In their Top Ten Cold Weather Tips For Dogs, the ASPCA suggests that owners “Consider getting [your dog] a coat or sweater with a high collar or turtleneck with coverage from the base of the tail to the belly. For many dogs, this is regulation winter wear.” In response to this advice, JustDogClothes.com announces the addition of large sizes to their online dog-clothing store just in time for the coldest months of the year. Express ordering via UPS Priority allows customers to get their dog sweaters, parkas, reflective jackets and more within three days so they can take care of their pet properly this winter.

When outside in the cold, a little extra padding can help prevent weather-related illnesses in dogs. Dog clothing doesn’t just keep their outer bodies warm; it keeps their inner organs healthy with warm blood flow. From Pomeranians to Great Danes, JustDogClothes.com offers items to keep dogs of all sizes warm, healthy and stylish. Made with the finest materials of wool, fleece, and acrylic, most items are machine washable and all are comfortable for your pet. JustDogClothes.com provides a dog measuring system so you can be sure to order the correct size for your dog.

No longer just a fashion statement for the elite, functional and stylish dog clothing is now practically mandatory for the mainstream. Available in small, large and extra large sizes, creative designer fashions from JustDogClothing.com allows owners to keep their pets warm and healthy without compromising style.

About JustDogClothes.com
JustDogClothes.com has been serving dog owners and their best friends online with quality products and services since 1999. They strive to provide products that are functional and fashionable, always keeping the health of the pet as their priority. JustDogClothes.com proudly guarantees excellent customer service, great value and safe shopping online. Their head offices are in New Zealand with partners in Ohio.

Ayana Apparel Press Release Example

Launch announcement of sun-protective clothing line.
Industry: Fashion

FOR IMMEDIATE RELEASE

Ayana Launches Fashionable Lines of Sun Protective Clothing

Continuing to revolutionize the clothing industry, expanding brand, Ayana Apparel, has yet another line of stylish sun protective clothing ready for Spring and Summer of 2010. Both the Signature Collection and the Amaranth Collection boast built-in sun protection that doesn’t wash or wear out. Made in Los Angeles, this certified UPF clothing is currently available through Ayana’s website, www.AyanaApparel.com and in selected boutiques.

Ayana’s focus has always been to create sun protective clothing without compromising fashion-forward styles. Each garment in these two casual beachwear lines is tested to guarantee 97.5% protection against UVA and UVB rays. Made with high-end Japanese fabrics, each collection contains eight soft, lightweight items such as tunics, tops, shawls, scarves, tunic dresses, cover ups and wrap skirts. Available in sizes from XS to XL, these garments can be worn on and off the beach – over bathing suits or with denim jeans for a comfortable yet classy look.
While the Signature Collection is made of 100% organic ivory cotton with ivory dots and unique trims like laces or ruffles, The Amaranth Collection’s 100% cotton pieces are made of a contrast fabric that incorporates handmade prints.

Co-founder and Creative Director Sonja Gfeller created Ayana Apparel out of a need for functional clothing that was also stylish. “I’ve always been extremely health conscious,” explains Ms. Gfeller. “But applying sunscreen repeatedly became tedious and messy and the only sun protective clothing available was dull and unattractive. I developed Ayana Apparel to combine function with fashion for women who refused to give up their personal style or compromise their health. Our Spring/Summer lines are especially applicable because these are the seasons when people spend more time outdoors.”

Ayana’s sun protective clothing is achieved by mixing zinc oxide (an important element in sunscreen) directly into the dye used on the fabric that will not wash or wear out. As the days heat up, Ayana expects sales to rise also as more active, independent and fashion-conscious women look for sun protective clothing they can wear in style.

About Ayana
Ayana Apparel is a sun protective apparel brand for women who are fashion-forward and forward-thinking. Geared toward women who are active and enjoy spending time outdoors, Ayana supports a healthy lifestyle while preventing the skin from premature aging, all while offering stylish options to fashion-conscious women. Ayana maintains stylistic integrity by offering a variety of styles and colors so there is something for every taste.

Jump Start Fashion TV commerical

Feminine and fun tone targeting women ages 20 – 40.
(30 second TV commerical)
Industry: Fashion

Closet got the blues? Clothes just plain worn out? Jump Start Fashion will re-energize your wardrobe with our eclectic mix of fashionable, affordable clothing. Hot date, casual afternoon, elegant affair, professional meeting…we believe in having something for every occasion.

Show them you mean business with this streamlined Morgan De Toi chocolate brown pencil skirt and matching tailored jacket. They’ll take you seriously in this sleek professional attire.

This romantic raspberry sweater from the Gap is a classic look with jeans. Cuddle up and get cozy with this fuzzy item that makes every girl feel beautiful.

Want to feel like you’re walking the red carpet? You’ll be sure to dazzle like the star you are in this exquisite peach silk dress by Ann Taylor.

Jump Start Fashion’s hip style and eye for inexpensive fashion will make your closet want to go out and get noticed! Come see for yourself at the corner of Lily Street and Inningwood Blvd. in downtown Millwood. Jump start your wardrobe today!

Nally & Millie Brochure

An informative Press Book highlighting the owners and the company in a professional, approachable style. Accompanied by lead-in letter.
Industries: Fashion, Apparel

COMPANY PROFILE

Founded in 1999 by co-owners James and Nally Park, the Nally & Millie label combines James’ management expertise with Nally’s talent for unique, trendy adornments.  With designs strong in novelty and embellishment driven tops for women’s contemporary wear, Nally & Millie bridges the gap between true Contemporary and Missy. By covering a wider market of 20’s and up, even younger customers can afford the moderate prices that are generally higher than most retail prices in the junior’s market.  Nally’s feminine and light-hearted designs incorporate bold colors and embellishments like crystals with everyday wear to create unique yet practical women’s tops.  With clothing that ranges from tops to print skirts to pant and hooded fleece sets and more, there’s easily a thousand pieces in the collection.

Nally & Millie designs, cuts, sews, embellishes and finishes in-house, including details that are so intricate they’re done by hand.  Proudly not a cookie-cutter operation, Nally & Millie still keep in-house production capabilities for quick deliveries to boutiques and small production runs.  With on-line EDI capabilities, Nally & Millie maintains reliability in meeting delivery deadlines.

As a popular niche market supplier, Nally & Millie boasts an impressive shipping rate of $500,000 to $1,000,000 monthly in 2006.  For the last five of their seven years, Nally & Millie has grown 20% every year, selling mostly through independent boutiques in the U.S. and Canada.  With over 700 stores selling Nally & Millie, their strongest market is in the Southern United States and more than 70% of the business is gained from returning customers.  Their creative and financial success has led to some free publicity in local magazines and an appearance from Nally on Dallas ABC morning television.

OWNER PROFILE: JAMES PARK

James Park, President/Owner of M.X.F. Designs Inc. (dba) Nally & Millie

Originally from South Korea, James immigrated to the United States at age 13 and discovered his passion for business and technology at UC Santa Barbara where he received his B.S. in Engineering.  After excelling in retail sales and management in the personal computer industry throughout the mid-to-late 80’s, James became the co-owner of a consulting and software developing company that focused on production tracking and management.  With a strong determination to understand and utilize all aspects of the business world, James also trained in an import/export company in production development and marketing.

In May 1994, James’ dedication to excellence finally paid off.  As co-owners, James and Nally opened the wholesale and retail store, “Minha’s” in the Los Angeles Garment District.   Carrying woman’s clothing, accessories and fashion shoes, the company incorporated as M.X.F. Designs Inc. in 1999 and began making specialty items under different labels.  The undeniable popularity of these items inspired them to create the Nally & Millie label which has since grown into it’s own success. A driving force behind the smooth operation of Nally & Millie, James is responsible for all managerial duties of the business – personnel, accounting, computers, information management and supervision of customer order processing and shipping.  A dedicated businessman with great respect for his wife’s talent, James ensures that Nally’s unique designs always meet their destination and delivery deadline.

OWNER PROFILE: NALLY PARK

Nally Park, Designer/Owner, M.X.F. Designs, Inc. (dba) Nally & Mille

An immigrant from South Korea at age 11, Nally learned the art of self-reliance early.  She began working in retail, sales management and merchandising while still in high school, developing an eye for fashion and design over the years at companies like Judy’s, Contempo, Bullock’s Wilshire and Ms. Amber’s in Hollywood.  Determined to get a well-rounded on-the-job education in business and design, she also worked for an independent high-retail Boutique covering every area including buying.  Immersing herself in this industry infused her with a keen sense for fashion trends, current ones as well as the creation of future hits.

In May 1994, Nally’s fluency in fashion retail combined with James’ management expertise when they opened and co-owned the store “Minha’s” in the Los Angeles Garment District.  Successfully selling women’s clothing, accessories and fashion shoes (retail and wholesale) led Nally and James to incorporate as M.X.F. Designs Inc. in 1999.  It was at this time that Nally’s creativity and heightened awareness of upcoming popular fashion exploded.  She began making specialty items under different labels that sold as quickly as she could make them.  From this success, Nally & Millie was born.

Through diligence, hard-work and hands-on involvement, Nally designs and supervises all phases of production at Nally & Mille.  Integrating novelty embellishments on women’s tops is her specialty, but she never loses sight of practicality.  She ensures her clothing is not only unique and creative, but also wearable and washable, creating trends that will last.  Her success is evident, having been nominated for the Atlanta Diva Award and twice nominated, once awarded for the WWD Dallas Fashion Award in the Junior Contemporary category.