Target serves a wide variety of customers, from children to seniors, high school educated to college educated, males and females, and low Income to higher Income. A wide range not only gives Target a large customer audience, but also provides opportunity to “word of mouth” to motivate others to shop at Target. In 2013, Target ranks 3rd In the Top 100 World largest retailer In US, with the market share of 1. 81% in retailer industry and 14% in department stores.
Offering trendy merchandise at affordable prices, Target attracts younger and more educated customers compare with its direct competitors. The majority of target customers are women with the average age of 46 year old, which is the youngest among major retailers. The median household income is $55,000, 43% of them have a college degree and 38% have children at home. Target has personality by focusing good customer service and more upscale, trend-?forward merchandise at low cost, opposed to the tradition concept of low-?priced goods.
It calls Its customers “guests” attracts guests Just unique its stores, from desire style value appreciation for shopping In store that gives jack communities. “Guest- are younger, well–educated affluent, they can be segmented into three roofs concern, design concern budget concern. Key Ta regret Segment Value Concern Ta regret’s better merchandise, experiences greater convenience. They product fit their needs, wants, desires; considering is place offering value, quality pleasant experience. 1 .
Demographic a. Median age 41 youngest among major retailers b. Median Household Income: $60,000 2. Cryptographic a. Target Customers like idea only where find competitive prices in addition selection whether clothes, furniture, picture frames cameras. Design Target’s unique hat competitors looking both high end brands reasonable price. Think necessary life, it fun, surprising smart. Bout personal social image. 1. Demographic a. Gender: Female b. Education: key TA regret have completed college.
More than half employed professional other managerial positions strive make most time money recognizing difference between price enduring innovation. B. Target smart purchases, as’. N. Y trends conscientious communities Budget Most consumers conscious, likely purchase higher–end brands. Research Customer Growth Partners shows actually been able get 0. 7% less Wall–mart’s similar group 35 items. A. 38% children home consistently any discount store’s profile a. Target’s thoughtful how spend shop. ‘hey know retailer cannot match
