They are: characteristics of the current competitive landscape; the vision and mission of Nestle and the fundamental principles that gulled the company’s strategy; identification of how Nestle establishes and manages relationships with Its primary takeover; the leadership tasks that are fundamental to the company’s success, and the update of case information. The paper will conclude with a recap of the information given throughout this document. The Current Competitive Landscape This section describes a description of the characteristics of Nestle In the following elements In the current competitive landscape.
Globalization Nestle prides itself on being the world’s leading nutrition, health and wellness company. Nestle employs around 265,000 people. They also have operations in almost every country in the world. The Nestle Company uses the principle of decentralization, which means each country is responsible for the efficient running of its business, Including recruitment and staff (Nestle, 2010) Technology Nestle currently has 29 research facilities world-wide, making It the largest research and development network of any food company.
Employed Is an Innovation partnership program at each stage of the product development process. This partnership starts at the early stages of collaborations with start-up and biotech companies to late stages with its key suppliers. Nestle has to keep the company running like a well-oiled machine in order to maintain the reputation it currently has (Nestle 2010). Knowledge Nestle has to recruit employees in every country to be knowledgeable concerning any business practice of any country.
They also have to be well aware of every component of the product that the company produces (Nestle 2010). Strategic Flexibility Nestle makes itself strategically flexible by integrating regulatory affairs in all its research and development activities from start to finish, therefore leading the many to be able to launch new products quickly and efficiently in countries all Nestle is a high quality product. Its focus for the people is to have greater access to safe, high quality, responsibly produced, and nutritious food.
It strives on making society more aware of health issues, and to have a better understanding of how to use Nestle products as part of a healthy and enjoyable diet (Nestle, 2010). Profit Pool Nestle is definitely in the high end of the profit pool by bringing in millions in profits each year (Nestle, 2010). Mission and Vision of Nestle Nestles vision is mainly based on Research and Development which is a key competitive advantage for Nestle.
Without our R Nestle could not have become the food industry leader in nutrition, health and wellness (Nestle, 2010) Nestles mission is … “At Nestle, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestle products bring consumers the vital ingredients of taste and pleasure.
As consumers continue to make choices regarding foods and beverages they consume, Nestle helps provide selections for all individual taste and lifestyle preferences. Research is a key part of our heritage at Nestle and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life (Nestle, 2010). Principles that Guide Nestle Strategy The principles that guide Nestles strategy are ; Nestles business objective is to manufacture and market the Company’s products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. ; Nestle does not favor short-term profit at the expense of successful long-term business development. ; Nestle recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust and that without its consumers the Company would not exist. Nestle believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. ; Nestle is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and he responsible attitude of its management and employees.
Therefore recruitment of the right people and ongoing training and development are crucial. Continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. (Nestle, 2010) Conclusion The purpose of this paper was to summarize the lessons and successes of the environment. The paper concluded with Nestles vision and mission statement.. References Nestle Global Site. Nestle in the US. Retrieved from http://www. Nestle. Com on April 23, 2010.
