APA-LA and Cedars Sinai Press Release Example

Announcement of arts charity competition benefitting Cedars Sinai.
Industries: non-profit and photography

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APA-LA’s 5th Annual Camera Works Competition Benefits Cedars Sinai Medical Center; Exhibits New Work During Photo L.A. Week

Cedars Sinai Medical Center will receive over fifty percent of the proceeds gained from the Advertising Photographers of America’s (Los Angeles) Fifth Annual Camera Works Competition, exhibiting at the Pacific Design Center and opening during Photo L.A. Week in January, 2007. Running from January 15, 2007 to February 16, 2007, the exhibition will present current personal and commissioned works of over 50 selected finalists from a diverse international photographic community, including six recipients of the Judges Choice Award. The Camera Works Opening Reception is on January 19th.

This is the first year a portion of the sales from the competition will benefit a non-profit organization. “Cedars Sinai has a long-standing relationship with the artistic community,” says Jim McHugh, APA-LA Board Member and point person for Camera Works. “Donated paintings and photographs grace their walls, incorporating the artistic process into the built environment of the hospital. Cedars Sinai has done significant work in the medical field for children, a population that APA works with through our outreach education program for children 10 – 16 years old. With these common interests, we wanted to raise awareness of Cedars Sinai’s contribution to both the medical and the artistic communities.”

Cedars Sinai, event sponsors and competition finalists will have a greater chance of exposure during Photo L.A., the week-long Photographic Art Exposition that has attracted over 7,500 top international buyers in the past and only expects to grow. This year is the first the exhibition will be installed at the Pacific Design Center. The PDC is an award-winning architectural icon designed by renowned architect Cesar Pelli and the home of interior and architectural design for the city of Los Angeles. Camera Works will be mounted by the world famous master framer, Jerry Solomon of Jerry Solomon Enterprises.

Award-winning artistic professionals Louis Stern, Joseph Lewis and MC Marden will judge the event. Louis Stern is the owner/director of the Louis Stern Fine Arts Gallery in West Hollywood, a past venue of the Camera Works Exhibition. Stern is also a founder of the Photographic Arts Council at LACMA.

Joseph Lewis is the current Dean of the School of Art & Design at the NYS College of Ceramics at Alfred University. He has previously served as the Dean of the School of Art and Design at FIT in NYC and the Chair of the Art Department at California State University, Northridge.

MC Marden’s career in photojournalism spans 3 decades and began at the original LIFE Magazine. Well-known for her eleven years as the Photo Editor at People Weekly, Marden was also the Photo Editor at Men’s Journal and National Geographic Adventure.

Marden is on the Board of Directors of the Eddie Adams Workshops and has worked extensively with the University of Missouri School of Journalism. She also created the template for several prestigious book series published by Time Life Books. Marden is currently a Photography Consultant living in New York City.

Submissions are open to the Los Angeles photographic community. Deadline for submissions is November 17th.

About APA
APA’s mission is Successful Advertising Photographers. Our goal is to establish, endorse, and promote professional practices, standards, and ethics in the photographic and advertising community. We seek to mentor, motivate, educate, and inspire in the pursuit of excellence. Our aim is to champion and speak as one common voice for advertising photographers and image-makers to the advertising industry in the United States and the World.

About Cedars-Sinai
Cedars-Sinai Health System, a nonprofit, independent healthcare organization, is committed to

1) leadership and excellence in delivering quality healthcare services,

2) expanding the horizons of medical knowledge through biomedical research,

3) educating and training physicians and other healthcare professionals and

4) striving to improve the health status of our community.