Baby Abuelita Press Release Example

Teaser announcement linking popular toy to International Toy Fair.
Industry: Children’s toys

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International Toy Fair Gets Sneak Peek At Baby Abuelita DVD
45 minute DVD featuring animated Baby Abuelita characters as teachers of Hispanic culture.

Riding on the wave of rapid growth and popularity, Baby Abuelita Productions will be previewing the first in a series of animated DVDs for the Hispanic children’s market at the New York City International Toy Fair on February 16 – 21, 2008 in the Jacob Javits Center. The Baby Abuelita Family Fiesta DVD is the most recent installment of award-winning Baby Abuelita products that preserve Hispanic heritage by teaching children traditional songs, dances, folklore and language.

The Baby Abuelita direct-to-home DVD follows Abuelita Rosa, Abuelito Pancho and their grandchildren through three 15 minute episodes designed to teach Hispanic culture through educational, entertaining stories and adventures that include music and dances.

Each episode contains one traditional Spanish language lullaby and one original song written exclusively for Baby Abuelita’s Family Fiesta video series by Grammy Award winning artists Joel Someillan and George Noriega of Jollipop Entertainment.

“Baby Abuelita distribution grew so rapidly we knew right away there was a great demand for Hispanic-centered products,” says Carol Fenster, Baby Abuelita CEO. “We want to use every current medium we can to teach children about their culture and heritage. We’ve got dolls and books; DVDs are the next logical step to bring these characters to life. We hope the International Toy Fair will help us reach an even bigger audience.”

Since its launch of in 2005, Baby Abuelita has more than tripled the size of its national distribution to over 3,000 stores. Multicultural initiatives at major retailers across the country have highlighted Baby Abuelita products in their holiday promotions, which led to an investment partnership with Dany Garcia Johnson and Dwayne “The Rock” Johnson’s wealth management firm JDM Partners LLC.

The Baby Abuelita collection currently features four dolls: Abuelita Rosa, Abuelito Pancho, Baby Andrea and Baby Tita. Each 17 inch plush doll sings a different group of songs in a voice reflective of the doll’s character and comes in packaging designed to look like a rocking chair. Also included is a hardcover interactive sing-along book, Sing Along with Abuelita Rosa, with songs in both Spanish and English.

Baby Abuelita branding continues in Spring 2008 with the launch of the Baby Mimi doll, an infants and children linen line and a line of children’s bedroom slippers made in the likeness of Abuelita Rosa and Abuelito Pancho.

About Baby Abuelita
Baby Abuelita was founded by two working moms who shared a goal to leverage traditional Spanish-language childhood songs to ensure that Hispanic heritage is preserved, passed along to the next generation and easily accessible for everyone. Visit for more information.