Cupcake Bouquet Marketing Plan

Product * failure or Jonathans Cupcake offers different flavors of cupcakes from vanilla, chocolate, carrot, tiramisu, coffee, mocha, coconut mango, gingerers to pistachio. It also has various macaroons, chip cookies, and curried chocolate and toasted coconut ice Place Jonathans Cupcake has a shop located at Areola Street. Customers can dine in o eat its cupcakes and other pastries. It also has a branch in the SMS Lang Premier where more people will be able to see its products. Promotion Jonathans Cupcake promotes its product through Faceable page, uploading its menu, current and new products. It also Joined in Diva Gourmet Collective where it can expose its products to other class of market. It also offers customized cupcakes during Mother’s Day, Valentines, and other special occasions.

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Price The price of its cupcakes is quite expensive because of the special ingredients it incorporates to make the cupcakes more varied and special. Strengths It has a branch inside a mall; thus attracting more customers. It offers many variants of cupcakes which are not that known to the market making them interesting. Customization of its products is also being offered. Weaknesses It has strong competitors which are more famous and well known than them. Some of its products’ design is plain. B. Sweet Aroma Bakeshops offers cupcakes with very cute and attractive designs and cakes with intricate and delicious appearance. Sweet Aroma Bakeshops has a main branch at Option Street fronting the Grand Men Seen Hotel where customers hotel can see its products.

It has branches fronting San Pedro Hospital, Gaining Mall, Gaining Grand Mall of Tag, and NCSC Mall of Tag where are outside the region of Diva. It is promoting its products through its own website and own page at Faceable reaching people through online. The cupcake costs at POP is quite expensive but reasonable since its design is so pleasing to the eyes as well as to the palate of the customers. The cakes are really expensive starting at IPPP which are quite small in size. It also offers 7 cupcakes for IPPP. It has many branches where people can conveniently purchase its products not just in Diva Region. It is starting to expand and to make a name in the cupcake industry.

The products are so good both in the eyes and tongues which encourage Products are quite expensive which hesitate the customers from buying it. It is just starting thus competitors can still be the first choice of the customers. Its branch in Gaining Mall does not have any flyers which might give extra information to the customers especially those who are interested to buy its products for special occasions. Royal Bites is offering flavors of cupcakes with very colorful designs. It also offers utter scotch, cookies, pastries, and customized cakes. Royal Bites is situated in Juan Subdivision, Maintain, Diva City. Royal Bites promotes its products through Faceable, pictures, and word of mouth from the owners’ friends and customers.

The price is reasonable for it meets the quality expected by the customers. Royal Bites doesn’t limit its products to cupcakes but also offer variants of cakes and pastries. The products are also appealing. The business is new to the market thus not all people know or notice its products. Competition can also be a hindrance for catering more people. Goldbricks offers cakes and rolls for birthdays, and any celebrations and occasions with different flavors and decorations. It also has cake which the customers can decorate with their own designs and likes. Pastries and pies are also available in its stores like mammon, Hopi, egg pies, tarts, and macaroons.

Goldbricks also has sweets like crinkles, cookies, pastilles, candies, chocolate bouquets and lollipops, poltroon, and popcorn. It also offers scrapings meals, Pinole, side dishes, and thirst quenchers. Goldbricks has numerous branches – stalls and shops inside and outside the malls. Its branches are scattered all over the islands of the Philippines. People can visibly see its goods almost everywhere; thus they are more encouraged to buy it. One of the most effective ways to promote Goldbricks products is to advertise it in the new and old ones. It also uses high-end endorsers like Kuris Aquinas, Judy Ann Santos, and Dingdong Dante. It also promotes its products particularly cakes through its program – decorate your own cake. Goldbricks goes green.

It states, “Help us save the Earth by getting and bringing the Goldbricks brown bag whenever you buy their favorite Goldbricks products. It also has discounts. Based on Mark Striving, Goldbricks uses Good-Better-Best. It is an intelligent pricing tactic that every firm should consider; it’s an extension of versioning that takes advantage of customers’ psychological make-up. People who are unsure what they want will usually buy the middle, or “Better” choice out of Good-Better-Best. Go back and read that sentence again: People who are unsure what they want will usually buy the middle or “Better” choice out of Good-Better-Best. So providing a middle choice is the crux of the good, better, best tactic.

It has been shown that customers avoid “Best” because they are afraid of paying too much; it also shows that they are even more afraid of “Good” (the lowest choice) because they are afraid to purchase the lowest quality, and it may make them look cheap. So, when uncertain, they buy “Better”. This means, if company currently have two versions of offering, company should seriously consider adding a third with more features at a higher price (and feature level). This action will likely sway any of customers who were stuck between buying “Good” (the lowest) and “Better” (the middle), to choose “Better”. Companies will also likely sell some “Best” and at much higher profit than your other offerings. Overall, simply adding a “Better” option puts more profit dollars in pocket. Goldbricks has already established its name in the Philippines.

It will be one in the options in every Filipinos when choosing cakes and pastries. It is well known and famous. The quality of its products especially the cakes is one of its edges. It has already been in the food industry for a long time; therefore it has the proper know- how and strategies to pursue whenever it can encounter problems and competitions. Health conscious individuals are quite a trend in the food industry. More people are watching their diet and how much calories and sugar they are in taking. Goldbricks uses sugar as its prime ingredient which might lead these individuals to avoid its products. Competition is always in the market. B. MERCK Merck offers various kinds and flavors pastries and cakes.

It also has coolers like halo-halo and shakes. It also patronizes home-cooked Pinot dishes and short-orders such as French fries and sandwiches. Merck already had 35 branches in Diva Region which are mostly take-out almost everywhere make its products more visible and available to the market. Merck promotes its products through social media particularly through Faceable and its own company website. It also advertises through large tarpaulins stating their new offers, promotions, and activities. Word of mouth from the customers also promotes Merck products. The prices of Mercer’s products are affordable to the market. It has a notion of panamas.

A whole cake is priced at a minimum of IPPP, cake rolls at Pl 50, coolers at POP, and the Pinot meals at POP. Merck already established well its name in the market especially in Diva Region. It has been reputable because of its credibility in serving quality cakes for more than 60 years that are affordable and reasonable. Its branches are located strategically where the public can see its products. Since Merck is in the business for more than 60 years, customers has a thinking that it is already old and want to try new and fresh branded products. It is not appealing to the higher class because it is panamas; and it does not have systematic promotions of serving upper class.

Most of its branches are take-out counters so some customers are hesitant to buy its products and will instead go to there bakeshops where they can have stay while eating. Merck is not also expanding its product line outside Diva. C. RED RIBBON Cakes, rolls, pastries, and meals are the products of Red Ribbon. Cakes and rolls are of different flavor and variants but mostly of chocolate. Pastries consist of different flavors of mammon, different slices of marble cake, varied numbers of poltroon, emanate, and pastilles De Lech. Red Ribbon also serves spaghetti, carbon, and playbook good for parties. Red Ribbon has different branches here in Diva, all inside the malls of Braze, Victoria Plaza, Gaining, SMS, and NCSC.

It has stalls and stores all over the Philippines. People can recognize its products because it is placed in public places. Red Ribbon advertises its products in the television where everyone can know and interest its products. It has a promotional activity but 9 butter mammon, get 1 free. This kind of promo is also available in emphysema, yummy cheese roll, marble slices, and other mammon variants. It also offers customization of cakes. Red Ribbon is easy to locate for its many branches. It is very convenient for the customers because they can locate it anywhere. It also offers not only cakes and astride but also meals such as pasta, spaghetti, and other rice meals.

It lets customers customize their choice of cake. Red Ribbon doesn’t have much promotional activities and offers few flavors of cakes. It is likely limited to chocolate cakes. It has rice meals which are good but quite expensive. D. FUDGE FACTORY It offers cupcakes, brownies, chocolate bars, and pies. The box, the factory called it the Medley of Fun has 24 different kinds of brownies from dark to white chocolate, plain to frost topping with an assortment of nuts, liqueur, and even durian (what Diva city is known, for). Other than the brownies, it has an assortment of pastries like cheese sticks, trifle, cookies and biscuits. Fudge Factory is located at 2nd floor, Braze Mall, Diva.

Fudge Factory has online pages in Faceable. It can promote products to large population of people through online. More people are hook in Faceable; thus more people will be able to know its products. There are also floggers who promote their products as they posted positive comments about Fudge Factory. Furthermore, people can connect with its website for promotions. The price of Fudge Factory is affordable and reasonable. It has 24 varieties of brownies where the customers can have wide range of choices. Its location can cater different types of market or customers which can be its target market or potential customers. Products are good for any occasions and best for gift giving.

Health conscious people will not likely patronize its products because they contain fat, calories, and sugar. Fudge factory also focuses on pastry sweets which make the customers thirsty and doesn’t offer any drinks. E. MARGE’S BAKESHOP Marge’s Bakeshop offers cakes, pastries, cupcakes and full meals such as steaks and other Filipino dishes. It also offers sweets such as meringues and chocolate truffles. It offers desserts too like dulcet De Lech and a lot more. Its products are customers can’t really Judge them at price alone because its food is really good and very good to look at. It passed the two requirements of good food: looks good and tastes good.

Marge’s Bakeshop has lots of branches all over Diva City at Accolade, Maintain, Fairness, Tortes, Braze Mall of Diva, and at Bunging. The branches are convenient and visible to the customers. It has online advertising through Faceable. There was a time Marge’s offered a ay 1 take 1 cake promotion. Prices are somewhat in the upper class range. Products prices are expensive. Their most affordable cake goes for IPPP and it is only good for 2 persons. There are other cakes which cost for IPPP – IPPP and only good for 2 persons. Their chocolate truffles cost at POP each. But of course, with price comes the quality of their product. It is really expensive there but it is worth every centavo customers pay for.