Chapter One INTRODUCTION Introduction 1. 1 Internship program is essential for all MBA students, because it helps him or her acquit with real life situation. The real estate sectors play a significant role in solving the housing crisis in Dacha city, so I have selected Main Mohammad Group which Is one of the leading real estate companies In our country. For completing my MBA degree Internship Report is one of the parts at the final semester of the Department of Business Administration, International Islamic university Chitchatting.
This is a study on ‘Customer Satisfaction on Land Owners of Main Mohammad Group: A Study n Corporate Branch’. It was a chance for me to learn about the management and how to satisfying the customers. Give literatures relating to the topic of the study….. 1. 2 Scope of the Study This Report will give us a clear picture about the customer satisfaction in General & Specially the activities Of Main Mohammad Group. The Scope of the study is limited of organizational set up, functional & performance.
The scopes of this study are: 1) 2) Improving an effective work station design. 3) Effective marketing layout designing. 4) Efficient handling of employees. 5) Handling & setting the employees according to their work. ) Maintaining the link in effective manner. 1. 3 Objectives of the study The main objective of the study is to find out the consumer attitudes towards Main Mohammad Group. Especially the objectives of the study are as follows: To identify the factors influencing consumer’s choices plots and/or flats.
To investigate whether the customers experience any inconvenience during plot booking and to maintain the payment schedule To analyzed marketing strategies for customer satisfaction of Main Mohammad Group at Corporate Branch. To examine how the company ensures the committed services to the customers. To give recommendations on the basis of findings. 1. 4 Methodology The methodology describes the procedures to organize the scattered ideas & views to conduct a study. Proper working procedure helps to capture the right things during study periods & finally fulfills the objective of the study.
Generally a method involves a technique in which various stages of collecting data or information are interpreted. So, adoption of methodology is an important step in performing any study. In this study a methodology is followed for the achievement & successful accomplishment of the dissertation work. Relevant data from reliable sources have used while preparing the report. Both primary & secondary data have used where necessary. Primary sources of data Face to Face convention with land owners of Main Mohammad Group. Interview with the customers with questionnaire survey.
Secondary sources of data Annual report of Main Mohammad Group (2008, 2009, 2010, 2011) Prospects of Main Mohammad Group (2006, 2008, 2010, and 2011) Different papers of Main Mohammad Group Un- published data Different text book Newspaper Internet Different manuals of Main Mohammad Group Different circulars of Main Mohammad Group 1. 5 Rationale of the study Internship program is essential for every student, especially for the student of MBA, which helps them to know the real life situation. For this reason a student takes the internship program at the last stage of the degree, to launch a career with some practical experience.
Source Secondary Sources of Data Three Months Direct Observation on OMG Questionnaire Survey Annual report of OMG Official website Data collection Dissociation with the officers. The internship program is very helpful to bridge the gap between the original knowledge & real life experience as part of Master of Business Administration MBA) program. This internship report has been designed to have a practical experience though the theoretical understanding. 1. 6 Limitations The present study was not out of limitations. But it was a great opportunity for me to know activities of real estate business.
Some constraints are appended bellow: Every organization has their own secrecy that is not relevant to others. While was collected data I. E. Interviewing the employees, they did not discuss much information for the sake of the confidentiality of the organization. The buyers were too busy to provide me much time for interview. Load at the work place was also a barrier to prepare the report. Another limitation was that the data gathered could not be verified for Chapter Two Profile of the Organization 2. 1 Introduction of Main Mohammad Group Main Mohammad Group is a market leader in the real estate building and development sector.
It was started its Journey in 1990. Every individual has a dream home in mind. We at Main Mohammad Group are in the business of turning your dreams into reality. Over the part quarter century Main Mohammad Group Luxury apartment and commercial buildings though developing lands in Dacha city mostly coated in Diamonds, Goulash, Banana, Attar, Murmur, Motile, Shelia, Chitchatting , Cox’s Bazaar, & Sylphs have changed the Dacha, Chitchatting, & Sylphs skyline and presented new lifestyle. Main Mohammad Group is our environmentally responsible response to the rapid spate of arbitration in Bangladesh.
Pressures of arbitration in this country are compounded by the unfavorable land man ration. Main Mohammad Group has embarked upon a mission to make the maximum use of minimum land being sensitive to both environmental concerns and social continuity. Added value to those areas, released pressure on inner cities and persecuted the city Weller with breathing space. Professional team of design experts with mod outlook and engineers with state of the art equipment are backed by an R & D team constantly probing human habitat horizons as well as building technology.
Their endeavors have resulted in the creation of aesthetically inspiring architecture, environmentally friendly development and top quality building. Main Mohammad Group aim is to provide its clients with competitive price, quality materials, & hand over project on time. Main Mohammad Group is the symbol of customer confidence. 2. 2 Mission & Vision of OMG Mama’s mission is both broad and focused. It builds on its vision and translates the essence of that vision into projects that respond to board category of needs.
Each of Mama’s activities however is characterized by the same commitment to comfort and convenience. The mission of Main Mohammad Group is to provide service at an economic cost & progress in diversity & continue to the growth of real estate sector in Bangladesh by being the real estate market challenger. The vision of Main Mohammad Group is to offer unparalleled service to create customer delight & enhance real estate business. Their vision is to achieve excellence & different sense of modern paving style. 2. 3 Objectives of the Company Mohammad Group.
Especially the objectives of the study are as follows: To reach the goals of organization in individual aspects & the company as a whole. Efficiency of the work force by employing their skills & abilities. Providing employees with proper standards of Job satisfaction. Providing the organization with well trained & well motivated employees. Communicate the policies to all employees of Human Resource Management issue. The objective is to have a clear knowledge of planning, organization, leading &Controlling aspects of Main Mohammad Group. 4 Business Philosophy Profit Minimization Cost Minimization Company’s Wealth Minimization Create customer value & satisfaction The organ gram below depicts the organizational structure of Main Mohammad Group: Chairman Managing Director Vice Chairman The Deputy Managing Director Senior Executive Director Director Operation Director Executive Directive, Marketing Director, Land Document. 2. 6 Departments of the company: In s Main Mohammad Group, Corporate Branch contains 7 major departments. The name of those departments & activities are given below: Reception Desk
Marketing & Sales Department Administration & Business Department Documentation & Recovery Finance & Accounts Department Procurement Department Human Resources Management (HARM) Reception Desk: The main task at the reception desk is maintaining the inward & outward register, office management, & telephone receiving. They also maintain a daily recall file which is known as the Central Recall System. Marketing & Sales Department: Main Mohammad Group has a very rich marketing department. A strong sales team & aggressive marketing campaign has bought tremendous sales growth along with a handsome market share .
Main Mohammad Group becomes a market leader in the real estate industry. Administration & Business Department: The administration department of Main Mohammad Group always looks after the whole organization. They always run the organization smoothly. If any employee does any fault then the department takes action against the employee. The company reward is given to the employee who has done well. Finance & Accounts Department: Using Main Mohammad Group (OMG) software. Final checking of Bank reconciliation. Checking of Bank Debtor order voucher. Checking the company financial accounts.
Give clearance for surrender. Give clearance for registration. Procurement Department: Buying Land. Registration of the sold land. Documentation: If any customer fails to pay the due in schedule time then this department arranges time extension latter & gives the time extension approval. For business the client is the client to take the deed by this time officers make a rough copy of the deed. If any change his/her payment schedule or change the plot then this department arranges all procedure. This department also make note sheet for registration when a client pay all the dues with registration fees. 7 Features of every projects of Main Mohammad Group The projects of Main Mohammad Group are approved by RAJAH. The locations of OMG are out of flood flow zone. The project has natural greenbrier. The Park & playground in every block separately. School, College, & University are included in the project. Main Mohammad Group reserves 35% land for ecological balance. The location have CEO-friendly environment. The administrative office & CATV surveillance facility inside the project. Police outpost, traffic system & fire service are available inside the location.
