Challenges Reverse the situation – the focus should be the conversion of meat cattle to dairy cattle: (1) Cross-breed livestock population to dairy – income from milk will definitely augment the income from meat; (2) Continue with massive importation to have a solid dairy herd base; and (3) Establish breeding centers that will produce cheaper ND acclimatized dairy animals Address the financial mismatch – consider the realistic turn-around period for the dairy farm business.
Venture capital, Joint venture arrangements or matching of facility is strongly recommended. Promote generic marketing – Solidly endorse truth in labeling – OUT processed milk should not be labeled as “fresh”. Filipino consumers are misled by the word “fresh” in the labels of OUT/reconstituted milk sold in supermarkets and groceries. Promote consumption f local fresh milk not only as supplement to mother’s milk if the latter is no longer practicable, but also for household & institutional consumption.
Implement a national milk feeding program among children to solve malnutrition and provide a ready market for the milk produced by the small-hold farmers. Consumer and local industry protection. There is no imported fresh pastured milk. It is the distinct advantage of local producers of milk to be the only suppliers of fresh milk in the Philippines. *Data were sourced from AND Website
