Which Business Card is Best For You?

Author: \ November 29, 2017 \ Business \ 0 Comments

there are many special types of business playing cards to be had for your commercial enterprise desires, and it is important to figure out which sort excellent suits you and your enterprise. You need a card that is representative of what you are offering your customers or clients. remember how professional you want your card to be, and what message you want it to talk to the humans you deliver it to. right here are seven extraordinary kinds of enterprise playing cards that you must can among earlier than starting your design.

1. trendy: the standard commercial enterprise card is a 3.5″x2″ rectangle with square corners. that is the primary length and fashion that every printing agency prints at a wellknown charge. due to the benefit of printing and reducing widespread cards, those are the most cheap option for any business. these are very expert and will display the client which you are committed, certified and reliable. that is a outstanding choice for each person looking to print a massive number of lower priced enterprise playing cards.

2. spherical Corners: round cornered playing cards are a variant of wellknown business cards. once they’re published, a die reduce creates round corners to give it a special form. this can supply your enterprise card a softer experience than wellknown cards and is turning into a popular choice for printing. Be prepared to pay a touch greater for round corners, but it is probably worth it to add a touch of character for your commercial enterprise playing cards. be sure to create your layout with spherical corners in mind so that you do no longer cut off any of your data.

three. rectangular: a fast growing trend in commercial enterprise card printing, square cards are a completely unique take on the usual card. they’re smaller than regular, only 2″x2″, however will absolutely separate your commercial enterprise card from absolutely everyone else. square cards are fun and could display your clients which you have an excellent personality and are a innovative person. The handiest component you want to be careful of is the distance you use. rectangular playing cards are quite a bit smaller than general playing cards, leaving you much less room to include all of your information. strive rectangular cards in your subsequent printing job and you’ll certainly be satisfied.

4. Die-reduce: Die-cut enterprise cards are the maximum unique playing cards you could have. in case you choose to do a die-cut, you may pick out from wellknown die-cuts or choose from one of the die-cuts your printing business enterprise may additionally already have. there’s additionally the choice of creating your personal die-cut, wherein you may choose or layout any form on your die-reduce which you want to. relying at the complexity of your layout, die cuts can value anywhere from $50 and up. Your printing organization will in all likelihood price you for this die-cut because you’ll be their handiest client to ever use it. this is the maximum high priced alternative for enterprise card printing, but it’s miles the satisfactory way to have a truely precise card that no one else will have.

five. Fold-Over: Fold-over playing cards are first rate for businesses that want to include a touch extra statistics of their design than a popular 3.five”x2″ will permit. Folded cards are three.5″x4″, providing you with twice as a great deal area as a regular length card. Be creative with your fold-over commercial enterprise cards with the aid of using the folded fashion for your layout. consist of a die cut on the fold to create a custom form or die reduce one facet of the fold. Fold over cards are a unique take on trendy playing cards, but will provide you with enough side to stand out from the group.

6. Recycled: Recycled commercial enterprise cards are perfect for the ones organizations and organizations trying to “cross green.” those are made from one hundred% publish-consumer waste paper and content material. Recycled cards look just as excellent as regular cards, however will give you the peace of mind that you are helping save the environment whilst still using print media. you could print in complete coloration or black and white, and you continue to obtain the identical great best and thickness as a fashionable card. those are especially perfect for agencies which can be selling products or services to different corporations to help them “pass green.” You cannot go wrong with recycled business cards.

7. Portfolio: Portfolio cards are the most particular form of enterprise card printing. whether or not you are looking to upload a touch of character on your playing cards or you just want to show off a ramification of snap shots or products, printing your cards in portfolio style lets in you to print more than one distinctive cards with simply one order. keeping all of the statistics uniform at the back of each card, pick out a exceptional picture, historical past shade, product or photograph for the the front of your card. The nice quantity of patterns for printing is something in a multiple of 20, consisting of 4, 5, 10 and 20. Portfolio enterprise playing cards are high-quality for photographers, bloggers, videographers, or each person trying to create completely specific playing cards.

As you could see, there are numerous unique varieties of enterprise cards available, all of them ranging in rate and distinctiveness. ensure you pick the cardboard that first-rate represents your organization, but make certain it’s far nonetheless within your finances. also, double take a look at that your card conveys the message you need it to for your clients to get the excellent reaction.

some other alternatives to take into account on your business cards printing consist of: inventory weight and color, length, full colour printing or black and white printing, single sided printing or double sided printing, and how many cards you may need. you may in no way need to expire of playing cards, so it’s far essential which you order greater than you observed you’ll want. it’s far a awful concept to get stuck without your playing cards.

Anatomy of an Effective Business Card

Author: \ November 29, 2017 \ Business \ 0 Comments

The factors of a commercial enterprise card consist of 1) the style – horizontal or vertical, 2) colour – black-and-white playing cards or color enterprise cards, three) printing materials – published on papers, plastic cards or magnetic cards. The maximum essential part of business playing cards, but, are the information elements of a enterprise card. in spite of everything, commercial enterprise cards bring the message you need to pass for your prospects, clients or customers. effective business cards make a huge difference for your each day interplay with possibilities, customers or customers. Many business deals genuinely begin with the change of commercial enterprise cards. powerful commercial enterprise playing cards send a clear message to your customers about who you are and what your enterprise does. but not all enterprise playing cards are created identical. whilst you greet your customers with commercial enterprise cards, you need to impress them with messages that spotlight the uniqueness and cost of your services or products. if they don’t use your offerings or purchase your products these days, you need to inspire them to return back inside the destiny.

statistics approximately the character
There’re two kinds of business cards in terms of the purpose – the business cards that gift a enterprise and the cards that gift an character. the primary sort of enterprise playing cards will simply list business enterprise name, provider, contact cellphone quantity and fax number. they’re often positioned on the service table for customers to select up. the second one sort of business playing cards is the one we honestly talk to as business playing cards. They present each an individual and a enterprise. The playing cards will listing the character’s name, task title, and a brief description of the job name if professional task identify isn’t always intuitive to laymen. despite the fact that the task name is trivial, a tag line will emphasize your know-how and offerings and distinguish you and your commercial enterprise from others. a web designer may use a tag line – “construct your virtual workplace”. a web advertising and marketing expert may additionally say “Convert your traffic to sales”.

information about the commercial enterprise
business statistics is the focal point for each types of enterprise playing cards. The statistics approximately the commercial enterprise consists of business call, brief description of the commercial enterprise, commercial enterprise contact telephone number, fax wide variety, bodily address and internet site URL. increasingly more businesses have authentic web sites for their businesses, but now not every business prints the URL on the enterprise playing cards. a few marketing specialists honestly consider that the cause of the commercial enterprise playing cards is to remind customers to both call you or to go to your internet site for extra statistics as needed. website is wherein they locate exact facts about your commercial enterprise.

once we’ve got identified the elements of an powerful enterprise card. The design of your commercial enterprise card is only restrained via your imagination. you can do enterprise card printing your self using many specific enterprise card templates on line or from enterprise card printing software library for commonplace commercial enterprise playing cards. you may need expert printing companies in case you plan to have a magnetic card or plastic cards.

Holistic Nutrition School We are a NJ State Licensed Vocational School specializing in classroom and home-study programs: Massage Therapy, Holistic Nutrition, Pet Nutrition, Master Herbalist, Aromatherapist, Detoxification Specialist and other programs.

Make a Lasting Impression With Plastic Business Cards

Author: \ November 29, 2017 \ Business \ 0 Comments

Plastic playing cards are smooth to identify, without difficulty healthy on your wallet, handbag, or pocketbook, work like a credit card, and just want to be swiped at factor of sale. What may be less complicated? aside from that, they may be distributed to friends and coworkers, they make clean gifts and also create nice connections of your brand together with your clients. check out their usefulness:

maintain your customers Engaged in your emblem

A quick scan of a telephone can carry a client in your website with the broadcast QR codes on your magnetic stripe playing cards. it is able to keep them updated approximately your commercial enterprise, and notify them about any promotions you are having.

Wildly popular

From restaurants and hotels to fuel stations and scholar loan programs, present cards have fully spread into the client marketplace. in addition they permit humans freedom to choose their own products and services, which might be the maximum attractive feature of all.

Eco pleasant

Many plastic playing cards may be made from recycled substances. they are without difficulty re-entered into the recycling process, separating them out of the waste circulate. Renewable substances also are being protected into present cards, which cause them to doubly green.

recognition of Plastic playing cards in enterprise

enterprise playing cards have lengthy been an effective and less costly way to communicate, put it up for sale and market a commercial enterprise. even as every card has got sizable quantity of ability, now not every business card make a first rate commercial enterprise. The destiny of many plastic playing cards finally ends up getting tucked into glove cubicles, folded into wallets or crumpled into pockets. Plastic business playing cards are fast changing the ways and developing lasting impressions by imparting greater durable, memorable and thrilling options.

The capacity of a enterprise card starts offevolved to pick up speed as soon as you surrender a commercial enterprise card to someone. it’s miles the start of accumulating a courting with the individual you’ve got handed it to, and also the starting of its adventure into other fingers as you and your business are mentioned to colleagues and friends. To have a card that could withstand the adventure effectively might set you beforehand from the rest.

a few of the key advantages of plastic playing cards the most exceptional are:

durability

playing cards made of plastic do no longer get folded or crumpled, maintain up in your handbag or wallet or and appearance new for years. Connections regularly build over the long time. it is able to take months or years for a capability client to get in contact. consequently, your card wishes to closing.

layout

Plastic cards allow you to layout opportunities that paper playing cards do not. explore the interesting opportunities to reinforce your logo through benefiting more out of your business playing cards.

appearance

premium quality card for commercial enterprise or membership playing cards are the cherry on pinnacle of your advertising efforts. Your commercial enterprise card ought to acquire the same attention that you provide to the layout of your enterprise’s emblem, logo and advertising. Your commercial enterprise card is an extension of your logo, and one of the most reachable, exchangeable advertising tools you have got access to

Business and Diagnostic Testing

Author: \ November 7, 2017 \ Business, Corporations \ 0 Comments

Nonage Technologies, Inc is a life sciences start-up based on nanotechnology. The firm was founded by an unusually large number of people; five employees of the Eastern Institute of Technologies Advanced Materials Sciences Lab (AIMS). The founders worked in deferent sections of AIMS, but they were working on a set of technologies that were linked in the human genome project. Together, the founders developed techniques and compounds that caused the genes to ‘stretch out and straighten up’ making it much easier for labs to do the cutting and manipulation that Is required In diagnostic testing.

Nonage planned to use this technology, which Is owned by the Eastern Institute of Technologies, to begin to sell the patented substrate material to diagnostic testing labs around the world. As the business model of Nonage formed, the founders decided to equally split the equity among the five members and all of them would have the same salary of $120,000. Will Tompkins, one of the founders, was named the CEO. In the first year, Nonage secured the required intellectual property to the technology by offering the Eastern Institute of Technologies 15% in equity and a 3% royalty on sales.

Will Tompkins used one of his contacts, an active angel investor, to obtain the angel funding of $600,000 at $2. 25 million post-money valuation. The value proposition, customer segment, and revenue streams are fairly straight forward. Oneness’s technology offers their target customers, diagnostic testing labs around the world, an easier and faster way to complete diagnostic testing. The sales of the substrate material will provide Nonage with its source of revenue.

Currently, Nonage is trying to recruit Page Miller, a Havana Business School graduate who has been doing some consulting for Nonage. Additionally, Nonage is in their Series A funding. Nonage is looking to raise $10 million which will be sufficient to fund them for 18 months, to prove their technology, and to get them to a pilot production. At a meeting with a venture capitalist, Nonage learned about the issues Vs. have with the firm. The first concern the Vs. have involves the founding team.

The founding team is quite large, five members, and all of the founders are pure scientists with little to no business experience. Generally, the Vs. invest in technology based start-ups with a founding team of two to three members. Usually one of the founders has had experience driving the centralization of technology, typically as a Chief Scientific Officer at an established firm. The unique size of Oneness’s founding team and their lack of experience Is an area of worry for the Vs.. The Vs. are also concerned about the founding team’s decision to compensate all founders equally.

The scientists are splitting the equity evenly and are receiving a salary of $120,000 which Is, at a Mullen, $30,000 more than the annual salary of their former Jobs at AIMS. Vs. believe the founders and future employees should be compensated based on their deed value to the company; a strategy commonly practiced In the business world. Typically, biotech Coos have a higher salary and will retain about 2. 5 times as much equity as UP;level founders. The Vs. think Will Tompkins should be compensated more and the rest of the founders should be compensated less.

Nonage needs to address the Vs. concerns in order for Nonage to be a viable company. Page Vs. concerns. The founders have little to no background in business and have not been very professional as a team. In business, team members communicate and are not afraid to disagree with each other. With Nonage, the founders want to make everyone happy. The scientist agreed to compensate equally since it would have been disruptive in their opinion to try to determine equity share and compensation based on a more complicated set of principles.

Members didn’t want to upset the rest of the team. Additionally, the founders are already having disputes about how to compensate future employees. Nonage needs someone with business experience who can be professional and focus on the goal of the company. Page Miller has the business experience and personality Nonage requires. The only complication is re compensation of $175,000 in salary and 3% of the company equity. Page Miller can lead the company through the disagreements and difficult challenges they will face in the early stages of development.

Will Tompkins does not have enough experience to lead the company and commercialism the technology. The CEO should instead be Page Miller, who is more qualified than Tompkins. Instead of increasing Tompkins salary and share of equity, Nonage can compensate Miller. Installing Miller as the CEO will help solve the CEO payment issue and the lack of business experience found at Nonage. At present, the founders may not be happy about their smaller share of equity and potentially lower salaries, but in the long run, the action of making Miller CEO will pay off.

Miller has valuable knowledge of in counterclaiming technology and running a business, and can guide discussions on the hiring process, the potential compensation policies, the company goals, and company culture. She will also bring the professional touch Nonage needs. Miller is also one of the few people familiar with the technology and business ideas of Nonage since she has worked with Nonage in the past. Without Miller, Nonage may not get the funding they need to continue as a company.

Another top priority of Nonage is proving the technology. This can’t be done if there is no funding for the Vs.. In the future, Nonage should conduct more market research on diagnostic tests. Currently, Nonage has a simple value proposition with a very general customer segment. Nonage needs to identify specific customer segments of high growth and low competition. Research in other value propositions such as cost and accuracy will help also Oneness’s profitability.

Business Finance Subject Topics for students

Author: \ November 6, 2017 \ Business, Finance \ 0 Comments

Topics covered in the module provide students with a foundation for other subjects and a foundation of professional-specific skills and knowledge. Students are expected to learn and understand Business Finance in the context of integrated business environment. They will be able to analyses the financial function in business and its strategic role in corporate management. They will also develop strong analytical skills and critical thinking.

On successfully completing this subject, students will be able to:

Describe the major function of financial managers;

Compare investment appraisal techniques and understand the limitations of those sequences;

Evaluate the various sources of finance available in Hong Kong;

Examine the factors affecting capital structure and dividend policy and their effect on the cost of capital;

Interpret the key characteristics of working capital and its individual elements;

and Demonstrate how risk and uncertainty affects investment returns.

Introduction Firm’s goals and objectives.

Time value of money.

Shares and bonds.

Cost of Capital

Definition and component of cost of capital.

Introduction to weighted.

Capital Investment

Techniques Payback.

Accounting rate of returns.

The internal rate of returns.

Net present value.

Comparisons of discounted cash flows techniques.

Projects with different lives and investment outlay.

Capital rationing.

Replacement decisions.

Investment Decisions under Uncertainty Mean-variance rule.

Sensitivity analysis and simulation.

Portfolio Theory Efficient frontier.

The capital market line.

Market price for risk.

Beta measurement.

The security market line.

Limitation of CAMP.

Sources of Finance Working Capital Management

Key issues related to each topic will be covered in mass lectures. Interpretation and application of concepts and techniques will be discussed and elaborated in tutorials. All students are expected to contribute to class discussion. A variety of assessment tools, including in-class exercises, presentations, quizzes, etc. Will be used.

Ztech Software (Landing Page Copy)

Author: \ October 20, 2017 \ Advertising, Business, Marketing \ 0 Comments

Effective SEO copy with a friendy, trusting tone and natural flow.
(Keywords & formula provided by SEO Specialist.)
Industry: B2C Electronics

You’ve just discovered the easiest way to get discount software online.

BODY COPY:
Ztechsoftware.com makes it easy to get the exact software you need at the very best prices. How do we do it? First we make sure we’ve got an extensive inventory to choose from. With literally hundreds of products to purchase on our website, you’ll be sure to find exactly what you need. For instance, are you looking for the Corel Software that perfectly suits your needs? We’ve got 18 Corel products to choose from including Corel Draw Software, Corel Designer and Corel Paint. Our Adobe inventory includes over 145 products while our Microsoft inventory boasts 320 products. But our large inventory is just the beginning. Then we discount the software – all of it, every single product – to prices that you can really afford. We have prices as low as $37 and $102 on some of the most popular products. And these great prices include a discount on OEM software as well. So if you thought you’d never find cheap discount software anywhere, now you know that Ztechsoftware.com is the best place to find discount software online.

But how do you know that buying discount software from us is safe, secure and real? We’re glad you asked. We’ve gone to great lengths to make sure you feel comfortable and confident when buying discount software online from us. Here are a few reasons you can trust us:

Better Business Bureau Member. These guys don’t fool around when it comes to making sure businesses are behaving appropriately. They checked out everything we do and gave us the thumbs up.

Registered Microsoft Partner. Bill Gates likes us; in fact, he likes us so much he gives us 100% real Microsoft Products for our inventory. So when you see discount OEM software from Microsoft (or any other manufacturer for that matter), you can rest assured that Microsoft (or that particular manufacturer) approved of it.

We’re BuySafe Bonded. These folks checked us out thoroughly and ensure that every online purchase is smooth, safe, reliable and doesn’t have any surprises. Which leads us to…

PayPal Verified. When you buy cheap discount software from us you can feel confident that PayPal will recognize us and that your transaction will be easy and efficient.

100% Genuine & Authentic Software Guarantee. Any product you buy at Ztechsoftware.com – from Corel Draw software to Microsoft Windows XP to Adobe Acrobat Professional – is guaranteed 100% to be the real thing.

100% Money Back Guarantee. And if that Corel software, Microsoft, Adobe or any other software doesn’t perform the way we claim it will, we’ll give you your money back or an exchange for a similar item.

Excellent Customer Service. We pride ourselves on providing the most professional, efficient, informative and friendly customer service for discount software. We’ll answer emails within 24 – 48 hours (usually less) and ship all orders within 24 hours.

Any other questions about our cheap discount software? How do you get started finding that Corel Draw software or other discount OEM software? It’s super easy. To buy discount software online easily and efficiently, just click here.

Real Advice (importance of small businesses)

Author: \ October 20, 2017 \ Advertising, Business, Marketing \ 0 Comments

Warm and inspiring benefit-rich VO that reflects the importance of small businesses.
(3 1/2 minute online video narration)
Industries: Small Business, Health and Wellness

America was built by small businesses. With passion, hard work and dedication, people reached out and grew their businesses for the greater good of our nation. And in tough economic times, small businesses like yours will be the ones to get America back on its feet again.

At RealAdvice.com, we know what it takes to build a business from the ground up. That’s how we started. We believe strongly in our service and do our very best to tell people about it. And now we want to help you reach your potential. Exceptional products and services like yours deserve to be marketed effectively. America first grew strong through community connection. It’s the same today. But now the global community is literally at your fingertips, 24 hours a day. The potential growth for your business is not just a dream, it’s possible. America depends on you and we believe in you.

At RealAdvice.com, connecting real people with real advice is what we’re all about. Our members use RealAdvice.com as a unique search engine to get advice about a variety of topics, from plants to parenting. For small businesses, being a Real Advice Preferred Advisor is like networking in a room full of people looking just for you. We’ll give you all the tools you need to pro-actively reach your global audience and grow your business.

At a fraction of what it costs to place a one-time ad in a magazine, we’ll give you these six valuable tools to help you market you business effectively.

Your own webpage on RealAdvice.com. Creating your business profile as a RealAdvice.com webpage, complete with logo and photo, gives you a professional presence in our database. Potential clients will be able to view your webpage instantly.

Easily uploadable videos. Video promotions and video testimonials are extremely powerful sales tools that speak to the heart of your audience. Real Advice makes it easy to upload videos to your webpage.

Online Invitations. Use your Preferred Advisor homepage email to reach out to all of your social networks including Facebook, MySpace, Gmail, MSN and Yahoo. Inviting people to join your RealAdvice network will help grow your business online.

Real time chat and billing. Chat with your clients live online and retain the total fee you charge for your time. Both our members and Preferred Advisors appreciate the convenience and immediacy of real time chat.

Emails directed to your target audience. You can easily send mass emails to your current contacts and potential clients with updates, news blasts or online office hours. Constant and consistent contact with your audience ensures return clients and referrals.

Top positioning in search results. Preferred Advisors are listed within the first three search results for your categories. So your profile is seen immediately and your Preferred Advisor Seal validates your positioning.

With these six tools, the path to building your business is clear. Connecting with the global community is easy.

It’s also affordable. Instead of spending thousands of dollars for local TV and magazine ads, just $29.99 a month will connect you on a global scale as a Real Advice Preferred Advisor.

We want you to succeed; hard working small businesses are the foundation of our country. Without you, none of us will succeed. But while it’s up to you to build your business, we can help make it really easy to connect with people and expand your clientele. There’s an untapped global market waiting for you online. Sign up as a Preferred Advisor right now for just a dollar a day and you’ll not only realize your potential, you’ll grow beyond it.

Real Connection. Real People. Real Advice.

Direct Response Sample 2 – Nally & Millie

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A quick, friendly introduction to get customers excited about a new handbag line.
Industries: Fashion, Apparel

 

Dear Mr./Ms. [—–],

Introducing the Nally & Millie Frésia handbag line!

We’re proud to launch the Nally & Millie Frésia handbag line! Like all Nally & Millie products, these fun, flirty handbags are made from the finest materials.  Each group has it’s own distinct personality and pattern to fit the woman carrying it.  And with three different styles for each group plus multiple colors to choose from, ladies can accessorize specifically to any outfit – from classy to casual.

With so many choices, these hip, eye-catching handbags are sure to appeal to women of all ages.  Current Nally & Millie customers will flock to them and new Nally & Millie customers will fall in love with them.  We’re proud to bring the Frésia handbag line into the Nally & Millie family, continuing the tradition of offering products with comfort, quality and style.

Sincerely,

James & Nally

Epson – Workforce 610

Author: \ October 18, 2017 \ Advertising, Business, Marketing, Technology \ 0 Comments

Engaging, approachable copy geared to small business owners. Used for pre-launch materials, print ads and product descriptions.
Industry: B2C Electronic

 

WorkForce® 610
Print | Copy | Scan | Fax | Photo | Wi-Fi®

Power. Speed. Productivity.
Printing laser quality documents up to 2x faster than leading competitive ink jets, WorkForce 610 brings you the speed you need to keep your business moving. Get the high-performance features you desire to create impressive brochures and client-ready reports. With built-in Wi-Fi and Ethernet networking, WorkForce 610 makes it easy for your entire workgroup to share one machine for all their business needs, whether it’s to print, copy, scan or fax. It boasts a 30-page Auto Document Feeder and maximum speeds of 38 ppm black/color (plus laser quality speeds of 15 ppm black/9.3 ppm color). And, it uses up to 70% less energy than a laser printer when printing daily jobs. Smudge, fade, and water resistant prints mean you can print everyday documents for immediate distribution. And, laser-quality output ensures results that will leave a lasting impression.

Professional quality without compromise
Print proposals with crisp, sharp text and brochures with pro-quality color. With WorkForce 610, you always get exceptional quality, without sacrificing speed. This powerful performer boasts maximum print speeds of 38 ppm black/color and laser quality speeds of 15 ppm black/9.3 ppm color. And, it delivers laser quality black text up to 2x faster than leading competitive ink jet printers.

Built-in Wi-Fi and Ethernet
Easily share your all-in-one with multiple computers. Use the Ethernet port for wired networking. Or, go wireless with convenient Wi-Fi networking.

Productivity for your busy pace
WorkForce 610 makes it easy to work more efficiently. Use the built-in, 30-page Auto Document Feeder to quickly copy, scan and fax stacks of documents. Fax important documents (in black-and-white or color) in as fast as 3 seconds per page or save up to 180 pages in memory. Store up to 60 numbers with the convenient speed dial list. With WorkForce 610, you can even send a fax right from your computer without having to print out the sheet and then fax it.3 It’s a great way to save time and paper!

Protect important documents
While many competitive inks often take several minutes to dry, prints made with instant-dry DURABrite® Ultra Ink allow you to share documents and photos immediately after printing. Prints are smudge, fade and water resistant. Now, it’s easier than ever to protect important documents.

Smart ink system
Individual ink cartridges give you control over ink usage. Replace only the cartridge you need! And, WorkForce 610 comes with a cost-efficient Extra High-capacity Black ink cartridge. Best of all, with DURABrite Ultra Ink, only one set of cartridges is necessary to print top quality documents or photos. There’s no need to spend additional money on optional photo inks.

Save energy, save paper
Saving is easy with WorkForce 610 — you save money, energy and paper. In fact, with manual, two-sided printing, you’ll save up to 50% of your paper supply. And, you’ll save energy too because WorkForce 610 uses up to 70% less power than a laser printer.

Product protection you can count on
When you register your WorkForce 610, you get a two-year limited warranty and toll-free telephone support,5 plus access to an exclusive website for business templates, “how-to” tutorials, other useful resources, and exclusive offers. The WorkForce 610 also includes quick product exchange. So, you can rest easy knowing you have dependable service and support.

Advanced MicroPiezo® print head technology
Advanced MicroPiezo print head technology, exclusively from Epson, ensures sharp, accurate ink placement, while optimizing print speeds. With “smart” nozzles, this powerful technology delivers droplets in as many as three sizes, some as small as two picoliters. So, you get laser quality text — fast! And, each print is made to last.

Features/Benefits

  • Increase your productivity — up to 2x faster than leading competitive ink jets, when printing laser quality text
  • Speed through critical documents — maximum print speeds of 38 ppm black/color; laser quality speeds of 15 ppm black, 9.3 ppm color
  • Protect important documents — instant-dry ink for smudge, fade and water resistant prints; highlighter-friendly too
  • Dependable — engineered for reliable paper feeding
  • PC fax — save paper by faxing documents directly from your computer3
  • Easily share — Wi-Fi for wireless connectivity and Ethernet for wired networking
  • Print three times as much — get about 3x more prints than with our standard 69 ink cartridges, when using the included 97 Extra High-capacity ink cartridge
  • Small footprint — takes up less space on your desk
  • Save energy — uses up to 70% less power than a laser printer
  • Save paper — save up to 50% of your paper supply with manual, two-sided printing
  • Get more done — 30-page Auto Document Feeder to quickly copy, scan or fax stacks of originals
  • High-speed faxing in black and color — as fast as 3 sec per page; speed dial storage up to 60 numbers; fax memory up to 180 pages
  • PC-free, borderless photos in a snap — 2.5″ LCD and memory card slots for easy transfer of files
  • Individual ink cartridges — replace only the color you need
  • Product protection you can count on — 2-year limited warranty; phone support, without charge, for the life of the product; plus, access to exclusive templates, tutorials and offers with product registration

WorkForce products
Engineered for business.
Show the world what your business is made of with WorkForce, Epson’s exclusive line of printers and all-in-ones that are engineered for better business productivity. Get laser quality output at laser fast speeds for prints that reflect your success.

Marketing Material vs. Press Releases

Author: \ October 18, 2017 \ Advertising, Business, Internet, Marketing \ 0 Comments

This past Friday one of my consistent clients came to me with a new copywriting project.  She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material.  This is simply not the case, and yet plenty of people confuse press releases with marketing material.  My copywriter friends tell me they run into the same problem with their clients. So let me take a moment to explain the difference.

Marketing material is a huge category that encompasses any print or electronic media that sells your product or service, including brochures, websites, radio and TV ads, banners, advertisements, flyers, postcards, sell sheets, product descriptions, direct sales letters and so on.  As a copywriter, when I create your marketing material, I’m focusing on the features and benefits of your product.  The client and I agree on a hard sell or a soft sell and make sure that all the unique selling positions are clearly stated using engaging copy that makes them want to buy.  The goal of any marketing material is to show the consumer that they need this product or service and they need it now.

But press releases are a whole different beast.  Also referred to as “news” releases, they are just that: announcements of news.  These materials do not push the features and benefits of a product or service, though they may certainly explain what the service is or what the product does.  But there should be no “sell” to a press release.  Editors are looking for a news story, so copywriters need to find a news angle for their clients.  You might be launching a new business.  You might have a new product line or hired a new Director Of Marketing.  Maybe you’ve signed on a celebrity spokesperson or have a special limited offer available.  Perhaps you’re responding to a current event with your service (a pizza place brings free pizza to striking union workers).  The point is, a press release must be newsworthy or, quite frankly, an editor will throw it in the “round file” (also known as the wastebasket).

So when you hire a copywriter to write your press release, remember that the goal is to create news about your product or service that peaks the readers curiosity.  Then you can hit them with the hard sell when they visit your website or store.