Epson – Artisan 50

Engaging, approachable copy geared to creative, crafty folks. Used for pre-launch materials, print ads and product descriptions.
Industry: B2C Electronic

Artisan® 50
Photo | CD/DVD | Document Printer

Imagination meets innovation.
Bring your imagination to life with the Artisan 50 from Epson.
This compact and stylish printer ignites all your ...

Health and Wellness Care

Full brochure to use as leave behind and at speaking engagements. 
Industry: Health & Wellness
(Not yet launched – company name obscured at request of client)

PAGE 1

About Us

We are an advisory and advocacy company born from the understanding that researching, creating and implementing a care management plan can be overwhelming for anyone, at any ...

Epson – Workforce 610

Engaging, approachable copy geared to small business owners. Used for pre-launch materials, print ads and product descriptions.
Industry: B2C Electronic

 

WorkForce® 610
Print | Copy | Scan | Fax | Photo | Wi-Fi®

Power. Speed. Productivity.
Printing laser quality documents up to 2x faster than leading competitive ink jets, WorkForce 610 ...

Salon True Brochure Example

A take-away brochure geared to potential clients. Used at a Grand Opening and in salon.
Industry: Beauty

 

True style.
True quality.
True class.

True you.

salon true.

Discover the true you at our innovative full-service hair salon. Relax in our modern hip-lounge setting as professional stylists give you the quality cut & color you deserve.

Dedicated to ...

Nally & Millie Brochure

An informative Press Book highlighting the owners and the company in a professional, approachable style. Accompanied by lead-in letter.
Industries: Fashion, Apparel

COMPANY PROFILE

Founded in 1999 by co-owners James and Nally Park, the Nally & Millie label combines James’ management expertise with Nally’s talent for unique, trendy adornments.  With designs strong in ...

Marketing Material vs. Press Releases

This past Friday one of my consistent clients came to me with a new copywriting project.  She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material.  This is simply not the case, and yet plenty of people confuse press releases with ...

Giving Your Copy A Face Lift

It’s unavoidable.  Eventually your marketing copy will get old, showing signs of aging that are as frightening as that first gray hair or laugh line.  It’ll wrinkle and sag where it used to be fresh and crisp; it will become outdated, no longer reflecting the true essence of your business. While I don’t necessarily condone a massive cosmetic overhaul of the human body, I do highly recommend a ...