Structure of Travel and Tourism Industry in City of Bath

History and structure of travel and tourism Industry Case study of Georgian Spa City of Bath Abstract This study is focused on the history and structure of travel travel and tourism industry in the City of Bath. It analyses the effects of the industrial revolution In the City of Bath and Its stages of development and It gives a brief note on Importance of factors facilitating growth Like technology, Infrastructure, social condition and analyses in its conclusion the structure and links between the elements of travel and tourism sector.

Introduction The travel and tourism industry is one of the most important industries for he global economy, in 2012 growing faster than financial services, communications, retail and manufacturing. WATT predictions say that this industry it Is expected to support around 266 million Jobs In 2013 and therefore surpass many other Industries. In 201 2 the number of Jobs has escalated by five million Jobs to 260 million jobs, meaning that for the first time one of 11 of all jobs in the world belongs to the travel and tourism sector.

B&NES’S population ;s 170. 000 out of which have live ;n Bath. So the population of Bath is 12 times more dense than the rest of the district. (Wisped the Free Encyclopedia, n. D. ) Stages of development Archaeological evidence proves that there was a human presence around the area were the City of Bath was built at least 8000 B. C. Back then what we know owe as the City of Bath was just hot springs and swamps. The legend says that Prince Ballad got cured from leprosy after bathing in the hot swampy waters and therefore founded the City of Bath in that area around 863 B. C.

In AD 43 the Romans transformed the area in a place of rest,relaxation and healing, building a reservoir surrounding the hot springs, a series of baths and Suns Mineral’s Temple. It they created the perfect setting for cultural and leisure tourism. In 410, after the Romans have left, Aqua Sulks started its decline, till 1088 when John of Villa was appointed Bishop of Bath and Wells. He re-thinned the entire street plan ND the pipes were rebuilt with hidden pipes and reservoirs. Now people would come from all over England to treat themselves of different afflictions in the healing waters.

In 1174 SST John’s Spice was founded by Bishop Reginald and also accommodation was made available for visitors. The baths drew in many travelers from bigger distances, especially from the 16th century. (Visit Bath, n. D. ) Due to a religious exile, during Queen Mar’s reign, Bishop Reginald had the chance to observe many spas and how they functioned, in countries like Italy and Germany. He then proposed some changes to the drainage system and also some rules in the usage of the baths(for example they had a separate Leper’s Bath for people with skin problems).

Bath was now starting to attract visitors from Europe also. Royal visits in 1574, 1613, 1615, 1634, 1663 increased the popularity and acknowledgement of Bath. (Visit Bath, n. D. ) Bath was granted its city status by Queen Elizabeth I in 1590. (Wisped, n. D. ) Queen Ann.’s visits in 1688, 1692, 1702, 1703 led to even greater elite sponsorship for Bath. Due to her visits Bath became known as the retreat for coquetting,for fun and for chic. It became fashionable to visit Bath. (Visit Bath, n. D.

Bath is also named Georgian Spa City of Bath because it became popular as a spa town during the Georgian era (1714-1830) and because that era left a heritage of great Georgian architecture for which the city is highly appreciated and therefore visited also by tourists looking for culture and not just for relaxation and spa treatments. (Wisped, n. D. ) In 1777 the Hot Bath was rebuilt to the design of John Wood the Younger. Starting 1783 the Cross Bath was rebuilt by Thomas Baldwin. In sass’s the Great Pump Room was also rebuilt and during the excavations many of the first discoveries regarding the Roman Temple ere made.

That was also the period of time when the Museum of Antiquities was created. (Visit Bath, n. D. ) The Industrial Revolution marked its influence on the City of Bath. Average earnings and population began to flourish. The population of the city had reached 40. 020 by the time of 1801, thus becoming the eight largest city in England. In 100 years the population multiplied from 2000 to 30. 000 as a result of tourism in the area, but also dues to the Industrial Revolution. During the Georgian period (1714-1830), Bath was the main destination for any kind of social activity outside London. (Wisped, n. . ) (The Cotswold Travel Tour Guide, n. . ) Inventions of the industrial revolution, like the water wheel, is to be used in our days to serve up green power at Bath’s old Mill Hotel. (This is Bath, 2012) Further excavations have been done in the sass’s and the ass’s to the King’s Bath by Major Charles Davis. Bath Spa water was bottled in the sass’s and sold as Sulks Water and was advertised to treat several different health problems. Many wounded soldiers of the First World War were rehabilitated in Bath’s waters. After the foundation of the National Health Service in 1948, Bath’s health authorities also darted offering water cure treatments on prescription.

Over the next period of 20 years NASH will gradually have lost interest in hydrotherapy. In October 1978, the death of a young girl caused by meningitis, which was thought to have been 3 possible investors loose their interest. During that time mane hydrostatic centre in England got closed and Bath was one of them too. (Visit Bath, n. D. ) Soon after, the Roman Baths became one of the Auk’s most famous and sought after attractions and therefore due to demand the spa would reopen. In 1987 the City of Bath was listed as a Unesco World Heritage Site. Visit Bath, n. D. City of Bath, as it is today, is in major part, the result of three ambitious men: Ralph Allen (an entrepreneur who used his wealth to buy the stone quarries that provided the famous honey-colored Bat stone to build the Georgian City), John Wood the Elder (an architect working mainly in Bath; His memorable work in Bath included: SST John’s Hospital, Queen Square, Prior Park, The Royal Mineral Water Hospital, The North and South Parades and the Circus) and last but not the least important, Richard Beau Nash (Master of Ceremonies in the city and a known forerunner of fashion in the 8th century in Britain) (Wisped, n. . ) Bath has the only hot spring in the whole of Britain and it has more buildings(5000) than the central London and most were built during the Georgian era. Other famous personalities in Bath that era were architects like Thomas Baldwin, Thomas War Attwood and John Palmer. In our days Bath is a very popular filming location due to the great blend of 18th century architecture and current style of living. It is also known for its festivals(Literature Festival, Bath International Music Festival), shows, exhibitions.

The city also has two universities, several schools and colleges. The Cotswold Travel Tour Guide, n. D. ) Tourists attractions Bath is a city that’s bursting with culture, attractions for visitors and history. Today’s Bath has five theaters(Bath Theatre Royal, Sustain Studio, The Egg, The London Theatre and The Mission Theatre). The city also has concert venues, like Bath Abbey with more than 40 concerts and organ recitals per year. These different types of entertainment attract many tourists, but also attract many famous companies and directors interested in it.

The city is home to the Victoria Art Gallery(l . 170. 500 visitors per year), the Museum of East Asian Art and to many other art galleries and museums ( Fashion Museum, Jane Austin Centre, Bath Postal Museum) (Wisped, n. D) Other great visitor attractions are the Royal Victoria Park, The Botanical Gardens, Queen Square, Opulently Bridge and so on… (The Cotswold Travel Tour Guide, n. D. ) All of these attractions have helped the city in becoming ‘a major centre for tourism with over one million staying visitors and 3. Million day visitors to the city each year’ (Wisped, n. D. ) 4 Accommodation and Travel services Bath provides a vast variety of accommodation choices: hotels, B&B, inns, cottages and caravan and camping sites. Some examples are: Abbey Hotel, Limply Stoke Hotel, Pickier Lodge Farm. (The Cotswold Travel Tour Guide, n. D. ) The city offers many options for transportation: National Coaches, local buses, trains, taxis , airports (closest to Bath is Bristol International Airport), Cycle Hire, Car parking, Coach Parks.

Reading Railway station has regular trains to Bath , and London Heathers Airport and London Catwalk Airport have connections for this railway. (The Cotswold Bath offers many tourism services for its tourists and these include: accommodation (like the hotels mentioned above), plus online reservation systems, saturates and coffees ( in matter of food Isis Lung Buns are famous according to Wisped), travel agencies (egg: First Choice Travel Shop, Going Places), tour operator services (egg: First Choice), tourist guide services(Bath visitor information centre – Trade Organization, n. D. Technology in Bath Bath is home to a number of high-tech companies: Biochip and Westwood, booth microelectronic companies, Roman Cart which is an commerce software provider and the list can go on. Future Publishing and PL are two major employers in the area ( Wisped, n. D. ) According to a news article in the Bath Chronicle ‘Bath can be England’s tech capital'(This is Bath, 2011) The more companies Bath has, the more employees and investors, therefore tourism is facilitated by this factor also. Infrastructure – Road structure Bath is linked to its closest larger city, Bristol by the AAA road(1 5 miles).

South of Bath there is the MM motorway and it is also connected to the A 37 and A 368 and to a web of smaller roads. Bath is linked to Bristol and the sea through River Avon, navigable with small boats. River Avon is connected with River Thames by the Nett and Avon Canal popular for narrow boats also. National Cycle Route 4 passes through Bath. The city doses not have an airport, but the closest one is 18 miles away in Bristol, reachable by road or rail. (Wisped,n. D) This entire network of interlinked roads and ways of travel are meant to make transportation easier for locals, but for tourists also. Through Bath’s entire history and evolution, the factors to facilitate growth were many, but some important ones are those that I’ve mentioned: technology, infrastructure, heritage, social condition, and one last example that I would likely add is about sponsorship for the growth of local businesses. Bath’s and North East Somerset Council supports local businesses through a scheme of funds. For example, for a young entrepreneur(18-30 y. O) looking to start a business, the council provides a mentor and a loan of up to E. 500 for eligible businesses.

Also in a press release in June 2013 it was announced that businesses in the West of England can apply for an allocation of funds from the Governments Regional Growth Fund(which is totally worth EYE million)(Bath&North East Somerset Council,2013) More businesses being open, would mean more Jobs,higher competition, lower prices, what would result in a Geiger number of visitors and therefore more profit. Conclusion The different elements of Travel and Tourism sector can not function individually, everything is linked, all departments, all services. And there are weak links and strong links.

Each component of the sector is dependent on the other for it to operate effectively. Tourists visiting Bath obviously bring income from outside of the community,which results in outside revenue being recalculated in the community and being transformed in wages, in shopping of goods and services, in increased tax revenue ,which will result in improvements in the lives of he residents, but also in the infrastructure of the city, which eventually means that some of they money spent by tourists on holidays, return to them in the form of better quality tourists attractions.

That is an example of weak link(?? ), because in the An opposite example would be: a visitor attraction(The Victoria Art Gallery) relies entirely on transport industry(busses, taxies) to bring its visitors to the attraction. The same way, the accommodation sector, is also dependent on transport industry to bring its customers to use their accommodation services. These are examples of a strong link, strong relationship.

Also an attraction, which is supported by the public sector, like The Botanical Gardens of Bath, needs the services of the tourist boards to promote it or renovate it,as it so happened to The Botanical Gardens which were renovated by the Heritage Lottery Fund(which belongs to the public sectors;again an example of a strong link. 6 Another example of a strong link are the tourist bodies in public sector that have information centre( www. Visitants. Co. UK ), so they have a very strong link to the tourist.

It analyses the effects of the industrial revolution the City of Bath and its stages of development and it gives a brief note n importance of factors facilitating growth like technology, infrastructure, social retail and manufacturing. WATT predictions say that this industry it is expected to support around 266 million Jobs in 2013 and therefore surpass many other industries. In 2012 that number of Jobs has escalated by five million Jobs to 260 million Jobs, meaning that for the first time one of 11 of all Jobs in the world belongs to the travel and tourism sector.

Even against many economic adversities last year was the first year with more than one billion international travelers crossing an currency earnings and Jobs and also stimulates investment. Travel and tourism sector is one of the world’s fastest developing sectors. (Malaria, H. B. , 2011) and Tourism industry in the I-J is nearly five times the size of automotive visitor count of 1 . 196. 481, which is higher even than the famous Stonehenge. (Wisped the Free Encyclopedia, n. D. ) Bath is a county of Somerset in (B) since 1996.

B’s population is 170. 000 out of which have live in Bath. So now as the City of Bath was Just hot springs and swamps. The legend says that Prince reservoir surrounding the hot springs, a series of baths and Sulks Mineral’s Temple. They then named all this, Aqua Sulks. (Visit Bath, n. D. ) This way without even knowing after the Romans have left, Aqua Sulks started its decline, till 1088 when John of Villa was appointed Bishop of Bath and Wells. He re-thinned the entire street plan and the pipes were rebuilt with hidden pipes and reservoirs.

Now people would come from all over England to treat themselves of different afflictions in the healing waters. In 1174 SST John’s Spice was founded by Bishop Reginald and also accommodation was made available for visitors. The baths drew in many travelers from bigger distances, specially from the 16th century. (Visit Bath, n. D. ) Due too religious exile, during Queen Mar’s reign, Bishop Reginald had the chance to observe many spas and how they functioned, in countries like Italy and Germany.

He then proposed some changes to the drainage system and Bath for people with skins problems). Bath was now starting to attract visitors from rebuilt by Thomas Baldwin. In sass’s the Great Pump Room was also rebuilt and Water and was advertised to treat several different health problems. Many wounded foundation of the National Health Service in 1948, Bath’s health authorities also entranced in the waters of Bath, has also made England got closed and Bath was one of them too. (Visit Bath, n. . ) entrepreneur who used his wealth to buy the stone quarries that provided the famous honey-colored Bat stone to build the Georgian City), John Wood the Elder (an Bath Abbey with more than 40 concerts and organ recitals per year. Theses different 4 Accommodation and Travel services Travel Tour Guide, n. D. ) Tourism services relationship between, the tourist and the attractions, there are several intermediaries. News-archive/201 tourism-UK-contributes-more-gap-automotive-manufacturing/ 3: