Wella Catalogue

A “leave-behind” brochure that would sell itself to both stylists and franchise business owners.
Industry: Beauty

BODY COPY:

KOLESTON PERFECT

What do you get with Wella’s Koleston Perfect?

• Superior gray coverage
• Long-lasting color and shine that lasts until client’s next service
• Excellent conditioning
• Visible and tangible proof of quality product and service
• Satisfied clients who not only look great, they know they look great.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Koleston Perfect:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR TOUCH

What do you get with Wella’s Color Touch?

• Superior conditioning so hair looks great and feels better after color service
• Colors with same formula as Koleston Perfect make it easy to match shade range
• Long-lasting color and shine that lasts until client’s next service
• Satisfied clients that look great and feel the difference in silky smooth hair.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Color Touch:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR PERFECT

What do you get with Wella’s Color Perfect?

• Affordable and trustworthy product for the color beginner
• “The color you choose is the color you use” = the color on the chart will be the color on the hair
• The easiest formula in the industry
• Comfortable transition into color
• High shine and moisture protection
• Confident stylist, satisfied client. Both easily enter the world of color with great, predictable results.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Color Perfect:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

BLONDOR

What do you get with Wella’s Blondor?

• The #1 Blonding Product in the World
• A 5-Time Stylist Award Winner
• Application options: on scalp and off scalp, crème and powder
• Dependable results every time
• Everything you want to do with bleach you can do with Blondor
• Satisfied, impressed clients with confidence in their stylist and product.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Blondor:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR PRESERVE

What do you get with Wella’s Color Preserve?

• Performance and protection
• Proven to protect, prolong and preserve haircolor up to 78% longer
• Shampoos & conditioners available in 4 variants: Hydrating, Volumizing, Smoothing and Repairing
• For the first time in the hair care industry: styling products with color protection
• Perfect color-protecting compliment to superior color service
• Wider variety of color-protecting care & styling products appeals to wider variety of satisfied color clients.

BIOTOUCH

What do you get with Wella’s Biotouch?

• The best of both science and nutrition to gain and maintain healthy hair
• Shampoo and mask for all four colors: blonde, red, silver, brown
• Type sensitive products: Extra Rich, Frizz Control, Curl, Volume, Moisture
• Enhances color and shine
• European philosophy of leave-in conditioning
• Variety of type-specific and sensitive products = greater client choice = greater client confidence in those products