Aqua World

Exciting tone to encourage interest in a day trip.
(60 second in-room entertainment ad TV commercial)
Industries: Travel, Entertainment

Want to turn your vacation into an adventure? Discover Cancun from sea to sky with Aqua World’s unforgettable water sport activities. Find out why our waverunners are so popular when you take an exhilarating wave-jumping ride through the ...

Sunrise Detox

Compassionate, informative narration for sensitive audience.
Industry: Health and Wellness
(60 second introductory video)

Choosing treatment for drug and alcohol abuse takes courage. Choosing the best treatment can change your life. Sunrise Detox is dedicated to dignified recovery. We provide first class medical and clinical care in a cozy, comfortable facility. Known as the premier ...

APA-LA and Cedars Sinai Press Release Example

Announcement of arts charity competition benefitting Cedars Sinai.
Industries: non-profit and photography

FOR IMMEDIATE RELEASE

APA-LA’s 5th Annual Camera Works Competition Benefits Cedars Sinai Medical Center; Exhibits New Work During Photo L.A. Week

Cedars Sinai Medical Center will receive over fifty percent of the proceeds gained from the Advertising ...

Faux Finish Academy Direct Response Example

A direct response letter (via email) directing potential students to sign up for classes.
Industries: Education, Fine Art

Email header: Sali Convention Specials on 2006 Faux Finish Classes

Dear Artist:

To be successful in today’s decorative art market a faux finish artist must have vision, a mastery of technical skills and keen business sense.

Does your faux ...

Stuart Conway

Poetic, emotional copy to complement the photographs for a promo sent to potential ad agencies.
Industry: Photography

BODY COPY:

In the moment: stillness, quiet, magic. As intimate as the brush of fingertips or the whisper of a shared secret. Just before the journey begins, silence trembles with potential; serenity breathes. Flirting with the in-between reveals the ...

Fancifull Gift Baskets

An opt-in email campaign with a humorous, casual tone.
Industry: Gift

FATHER’S DAY EMAIL BODY COPY:

Father’s Day, June 19th

“Go…go…get ‘em…yes! Touchdown! Wahoooo!”

See? Dads have feelings too.

Call Fanicfull today to order your unique Father’s Day Gift.

“My father told me all about the birds and the bees, the liar – I went steady with a ...

Angelfest Advertising

What the client was looking for:

A leave-behind postcard with a hip, approachable tone geared towards local artists.
Industry: Entertainment

HEADLINE:
Where L.A.’s film & theatre communities connect.

BODY COPY:
Direct from the film festival circuit, these short films were produced, directed or written by Company Of Angels members.

Come rub ...

APA: Gregory Heisler

 What the client was looking for:

Emotional, hard-selling copy targeting members to attend monthly seminars.
Used for electronic & print media.
Industry: Photography

HEADLINE:
Learn from a Legend.

BODY COPY:
Experience Gregory Heisler. This award-winning, world-renowned New York photographer makes a rare appearance in Los Angeles that you won’t want ...

APA: Robert Farber Advertising

What the client was looking for:

Emotional, hard-selling copy targeting members to attend monthly seminars. Used for electronic & print media.
Industry: Photography

HEADLINE:
Aim. Focus. Succeed. Repeat.

BODY COPY:
Chances are Robert Farber has already influenced you.  With nine coffee table books, seventy poster images, major commercial ...

APA: Joyce Tenneson Advertising

What the client was looking for:

Emotional, hard-selling copy targeting members to attend monthly seminars.
Used for electronic & print media.
Industry: Photography

HEADLINE:
Meditate on a Master.

BODY COPY:
Mysterious, sensuous, enigmatic.  Joyce Tenneson defies labels, but her work resonates internationally.  With over 30 years in photography, ...