Faux Finish Academy Direct Response Example

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A direct response letter (via email) directing potential students to sign up for classes.
Industries: Education, Fine Art

Email header: Sali Convention Specials on 2006 Faux Finish Classes

Dear Artist:

To be successful in today’s decorative art market a faux finish artist must have vision, a mastery of technical skills and keen business sense.

Does your faux finish portfolio boast the vision and mastery that today’s savvy clients and designers are looking for?

Do you have a strong portfolio but struggle to get the attention of potential clients?

At Faux Academy, you’ll not only expand your vision, your skills and your portfolio, but you’ll also become an expert businessperson, putting you miles ahead of the competition.

Our 4-week turnkey beginner’s course offers:
• A 3 week business e-class with the 4th week of hands-on experience in our studio
• 18 original, avant-garde finishes/sample boards from traditional and non-traditional mediums
• A discount of $150 if you sign up today at www.FauxAcademy.cowm

And with these exclusive fringe benefits to help you get your studio off the ground, success is just around the corner:

Bonus Boards. Create additional finishes from successful boards of our past students.
Our studio is open 24 hours. Because we know inspiration can strike at any moment. Create as many bonus finishes as you want using extra boards at no cost.
2 weeks of free marketing on your behalf. Yes, while you build your portfolio, we market you in all your demographics.
Business Templates. Business card, color tri-folded brochure and magnetic car sign templates are offered at a small cost.

A successful career begins with exciting vision, excellent technical skills and sharp business sense. Faux Academy is the place to start. Become a serious FauxArtist @ Work™. Visit www.FauxAcademy.com today and sign up to receive a discount of $150 on our unique beginner’s class (mention Code 2212006) and the 4-week business e-course.

Want to see my unique avant-garde finishes up close? Please visit me at the Sali Convention in Chicago, IL on July 17, 2006.

Your success is my success!

Heavenly Catering

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

Friendly, in-the-know introductory letter targeting office managers, accompanied by a gourmet food sample.
Industries: Restaurant, Food

Easy ordering. Efficient delivery.

The most difficult thing you’ll have to do is choose from our eclectic menu.

Heavenly Catering Company wants to make your workday easier. We can’t really do your work for you (your boss might get mad), but we can offer a unique, healthy breakfast or lunch delivered to your whole office. And the only thing you’ll have to pick up…is the phone.

Here’s how we give you delicious food with headache-free delivery:

Fresh Ingredients, fresh ideas. Nothing but. Our clean, healthy approach to food includes organic ingredients whenever possible. And Chef Rob Wedaa brings his expertise from Mexico and Hawaii to create specialties in Asian fusion & classical Americana, among other tasty delights. Want a customized menu? We’d love to work with you to create the perfect spread for your office.

Quality is our middle name. Okay, not really. But everything involved with Heaven-ly is infused with quality. You’ll get innovative dishes, beautiful presentation and courteous service from our attentive staff.

We do all the work. Of course, we cook and deliver. But we also set-up, break-down, drop-off, and pick-up. And if you need us to serve, our friendly, professional staff will do that too.

We dare you to take a peek at our menu and see if you can keep your mouth from watering. Or, if you just can’t wait any longer, go ahead and treat yourself to a little slice of heaven…

We’ll be contacting you to see how we might best serve your catering needs.

Warmly,

Sailene McKay, Owner
Heaven-ly Catering Company

Direct Response Sample 2 – Nally & Millie

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A quick, friendly introduction to get customers excited about a new handbag line.
Industries: Fashion, Apparel

 

Dear Mr./Ms. [—–],

Introducing the Nally & Millie Frésia handbag line!

We’re proud to launch the Nally & Millie Frésia handbag line! Like all Nally & Millie products, these fun, flirty handbags are made from the finest materials.  Each group has it’s own distinct personality and pattern to fit the woman carrying it.  And with three different styles for each group plus multiple colors to choose from, ladies can accessorize specifically to any outfit – from classy to casual.

With so many choices, these hip, eye-catching handbags are sure to appeal to women of all ages.  Current Nally & Millie customers will flock to them and new Nally & Millie customers will fall in love with them.  We’re proud to bring the Frésia handbag line into the Nally & Millie family, continuing the tradition of offering products with comfort, quality and style.

Sincerely,

James & Nally

Direct Response Sample 1 – Nally & Millie

Author: \ October 18, 2017 \ Advertising, Business, Marketing \ 0 Comments

A hard-sell yet friendly lead-in letter to a company press book targeted to high-end department stores.
Industries: Fashion, Apparel

 

Dear Mr./Ms. [—–],

Bridge the gap between Contemporary and Missy with unique Nally & Millie Designs.

Exquisitely embellished tops, bold colors, trendy, modern designs – these are the qualities that keep 70% of Nally & Millie customers returning for more. With a strong loyal market in the Southern United States and a proven track record in meeting delivery deadlines to over 700 boutique stores, we’re proud to be the leader in embellishment design-works on cotton tank tops. In fact, we have the largest collection of fashion cross designs in the marketplace.

Nally Park’s keen eye for fashion trends makes our products the lead items on the floor, always meeting our customers’ needs for hip, high-quality clothes. Whether it’s novelty printed skirts, cotton tops and bottoms embellished with crystals or hooded jacket and pant sets in cotton and velvets, our designs are cute, fun and wearable for women in their 20’s, their mothers and their grandmothers.

Never stagnant, we’re excited about our forthcoming handbag line that will be designed by Nally and her design team in the U.S. and sampled in Korea. With previous experience designing handbags for DKNY, Antonio Melanie and Sigrid Olsen, Nally and her team have the perfect base from which to expand into eye-catching, embellished handbags for 2006.

We believe Nally & Millie would be the perfect compliment to the other items in your store, giving a unique option to your customers who may be looking for something new, trendy and comfortable. With our strong, loyal and ever-returning customer base we hope to increase your business. Please peruse the enclosed booklet to find out more about us. Or, to find out how to add Nally & Millie to your inventory, contact us directly. We look forward to hearing from you.

Sincerely,

James & Nally

Lexus

Author: \ October 18, 2017 \ Advertising, Business, Industry, Marketing \ 0 Comments

A direct mail piece using a friendly, conversational tone to request feedback from recent customers.
Industry: B2C Automotive

Thank you.

On behalf of Lexus of Santa Monica I’d like to personally thank you for letting us become a part of your family.

And as in any family, we’re happy when our members are happy. And if they aren’t, we want to know what we can do to help make life just that much more enjoyable.

That’s what this letter is all about. We believe you chose a Lexus because you value comfort, style and a truly outstanding product. You deserve to have all your experiences with Lexus of Santa Monica run as smoothly as your new fine luxury car.

Our goal is to “make the most of every moment”. What does that mean? That means that every interaction you have with a Lexus staff member should be quick and easy with results that benefit you in the best possible way. It’s that simple.

Are we achieving that goal? You tell us.

If our performance makes you want to tell your friends and family, we want to know about it.

If you would purchase from us again, we want to know about it.

And conversely, if you have ideas about how to make your experience with us even better, we want to hear those too.

As our customer, you have a voice. And Lexus of Santa Monica will listen because you deserve the best service we can provide. In the end, all we really want is one big happy family.

Please take a moment to answer the three simple questions on the enclosed response card. I read each and every response personally and look forward to serving you in the future.

As always, if you have any questions or concerns, please feel free to contact me directly at XXX-XXX-XXXX.

Yours truly,
Michelle Yamasaki
Customer Satisfaction Manager