APA: James White

What the client was looking for:

Emotional, hard-selling copy targeting members to attend monthly seminars. Used for electronic & print media.
Industry: Photography and Entertainment

HEADLINE:
Hollywood Blockbuster.

BODY COPY:
When it comes to photographers, James White is Tinsel Town’s Leading Man. Why? Because Angelina, Tom, Nicole, Charlize – and ...

APA: Parish Kohanim

What the client was looking for:
Emotional, hard-selling copy targeting members to attend monthly seminars. Used for electronic & print media.
Industry: Photography

HEADLINE:
Repeated Reinvention.

BODY COPY:
Parish Kohanim refuses to stagnate. Constantly challenging his own imagination, Kohanim manages to continually recreate his vision while still ...

Fit For Life Advertising

A benefit-rich newspaper ad targeting expatriates in the UK.
Industry: Health and Wellness

HEADLINE:
You are what you drink.

BODY COPY: 
Drinking clean, safe, healthy water means a quicker metabolism, higher energy and improved health.  Diamond Energy Water system’s unique multi-filter process not only removes toxins and eliminates chlorine, it purifies ...

Salon True Press Release Example

Announcement of honored position in client’s industry.
Industry: Beauty

FOR IMMEDIATE RELEASE

Salon True Chosen by Shu Uemura as Launch Salon
Cutting-edge salon is one of 70 American salons introducing innovative Japanese hair care line.

LOS ANGELES, CA, September 12, 2007 — Salon True has been chosen by Shu Uemura to be one of only seventy salons in ...

Heavenly Catering

Friendly, in-the-know introductory letter targeting office managers, accompanied by a gourmet food sample.
Industries: Restaurant, Food

Easy ordering. Efficient delivery.

The most difficult thing you’ll have to do is choose from our eclectic menu.

Heavenly Catering Company wants to make your workday easier. We can’t ...

Direct Response Sample 2 – Nally & Millie

A quick, friendly introduction to get customers excited about a new handbag line.
Industries: Fashion, Apparel

 

Dear Mr./Ms. ,

Introducing the Nally & Millie Frésia handbag line!

We’re proud to launch the Nally & Millie Frésia handbag line! Like all Nally & Millie products, these fun, flirty handbags are made from the finest ...

Direct Response Sample 1 – Nally & Millie

A hard-sell yet friendly lead-in letter to a company press book targeted to high-end department stores.
Industries: Fashion, Apparel

 

Dear Mr./Ms. ,

Bridge the gap between Contemporary and Missy with unique Nally & Millie Designs.

Exquisitely embellished tops, bold colors, trendy, modern designs – these are the qualities that keep 70% of Nally ...

Lexus

A direct mail piece using a friendly, conversational tone to request feedback from recent customers.
Industry: B2C Automotive

Thank you.

On behalf of Lexus of Santa Monica I’d like to personally thank you for letting us become a part of your family.

And as in any family, we’re happy when our members are happy. And if they aren’t, we want to know what we can ...

Wella Catalogue

A “leave-behind” brochure that would sell itself to both stylists and franchise business owners.
Industry: Beauty

BODY COPY:

KOLESTON PERFECT

What do you get with Wella’s Koleston Perfect?

• Superior gray coverage
• Long-lasting color and shine that lasts until client’s next service
• Excellent conditioning
• Visible and tangible proof of quality product and ...

SpeedReels

A hip, friendly brochure touting the company’s services to actors and agents.
Industry: Entertainment

 

FRONT PANEL

SPEEDREELS LOGO (tag with the logo)

From “Who?” to “Hired.” in just 60 seconds.

“As the Creator of the “CSI” franchise, I personally comb through thousands of SpeedReels clients via the Internet in search of new talent.  I have used many of ...